Scan and play mechanics

< Catalog

Scan & Play

< Catalog

Scan and you’re set, with Scan & Play

Using your smartphone’s camera, scan a barcode or QR Code to play.

Scan & Play mechanics

Offer your audience a unique interactive experience, online or in-store!

Let us introduce you to Scan & Play, an innovative technology that transforms your target’s smartphone into a magical tool. Simply scan a barcode or QR code, and in the blink of an eye, the user will be redirected to a dedicated page packed with relevant information.

This mechanism is quite simply perfect for a post-purchase campaign, allowing you to target users who have already made a purchase (barcode from a sales receipt). But that’s not all: you can also use it to track the effectiveness of a marketing campaign (for example, by placing a QR code on a flyer).

What makes Scan & Play even more exciting is that only users who scan the right code will be directed to your gamification campaign. This can take the form of an instant win with rewards or a score-based competition, for example.

Whether you’re a curious consumer or a passionate shopper, this feature offers a unique experience!

 

How does it work?

✓ Discover: Simply use your smartphone’s camera to scan the QR Code and discover the Scan & Play mechanism in an instant.

✓ Collect: Start by filling in the registration form, just as one of your prospects or customers would.

✓ Scan: Then simply scan the barcode shown as an example, and the experiment begins!

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