Check’in, geolocation for games
Suggest to your customers that they visit a point of sale to access the game.
The Check-in mechanic is an innovative and effective way to promote your brand while creating engagement with your audience. It enables participants to travel to predefined locations via a geolocation service, in order to take part in an exclusive in-store game. It’s also possible to create a“Treasure Hunt” campaign where each confirmed location leads to another location, right up to the final location. Or provide information on specific locations or test your knowledge.
Check-in is therefore an excellent way of driving in-store traffic by offering your customers a unique experience. In addition to this, it also engages your audience by creating a playful experience around your brand universe. It’s an opportunity for you to reinforce your brand image by offering exclusive games and rewards for participants. Participants will be encouraged to explore different points of sale to find clues and solve puzzles, offering your customers an immersive experience.
Using Check-in to create “Treasure Hunt” campaigns is an excellent way of involving participants in a multi-level game. Each confirmed location takes them to another, creating suspense and growing excitement. Finally, the final location can be associated with a reward, creating a sense of satisfaction for participants.
What’s more, Check-in can also be combined with a Quiz to test participants’ knowledge of specific locations. This can be a way of boosting engagement and providing an educational experience for your customers. Using this feature, you can also provide information on products associated with specific locations visited, creating cross-selling opportunities.
Check’in parameters (geolocation) to be customized :
- Default zoom
- Range (in meters)
- Activate displacement
- Activate zoom
- Display controls
Customize appearance :
- Visual background
- Visual marker on map
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