Webinar
Lead to Customer: discover the power of marketing segmentation
Achieve your engagement and conversion objectives in a gamification context
The new Segment feature helps you engage and convert your audiences
Following your last qualified lead collection through a gamification campaign, it’s time for you to engage your audiences and, above all, turn them into customers through marketing segmentation!
How do you do it? That’s the question we’ll be answering in this webinar to coincide with the release of our new Segment feature.
La nouvelle fonction Segment vous permet d’engager et de convertir vos audiences.
Following your last qualified lead collection through a gamification campaign, it’s time for you to engage your audiences and, above all, turn them into customers thanks to marketing segmentation!
How do you do it? That’s the question we’ll be answering in this webinar to coincide with the release of our new Segment feature.
Segmentation, the best ally for digital marketing teams.
Following your latest gamification campaign, your database contains thousands of leads. They all have different profiles and interests. To take your segmentation strategy a step further and guide your leads through your ideal path (engagement or purchase), we invite you to discover our new Segment feature.
By understanding the unique needs and motivations of each segment, you can personalize your messages and offers to maximize their relevance. This encourages greater receptiveness to your calls to action and increases the chances of conversion.
By optimizing your marketing resources and budget, you can focus your efforts on specific segments with high potential. This translates into more efficient use of your marketing budget and improved ROI.
The new Segment functionality we present in this webinar offers a simple yet powerful solution. It enables you to implement marketing segmentation in your gamified campaigns. Create personalized segments using preference data, purchase behavior, interaction history and other relevant information. So you can deliver the right message, to the right person, at the right time.
Discover our use-cases illustrating the power of segmentation in your marketing strategy. Take advantage of a Q&A session with our speakers at the end of the webinar to get all the keys you need to reach your objectives!
- The power of segmentation | How to increase engagement and conversion
- Introducing SEGMENT | Using the functionality & segments in your e-mailing campaigns
- An answer to your business problems | Use-cases & zoom on future developments
The speakers
Laurie (Chief Product Officer at Adictiz), Audrey EDART (Senior Brand Marketing Manager at Adictiz) and Julien (CEO at Adictiz) answer all questions in a Q&A session at the end of the webinar.
