Gamification in sports
National Rugby League strategy
Sports marketing strategies for unforgettable experiences
With the National Rugby League, let’s dive into the heart of the fan journey! Let’s explore every stage from acquisition to loyalty, revealing the tricks of the trade for transforming casual spectators into devoted ambassadors.
In the hustle and bustle of the sporting world, where stadiums resound with the cheers of fans and every athletic performance arouses intense emotions, the art of captivating the audience is a constant quest.
Sport transcends borders, cultures and languages, creating fertile ground for brands to forge deep connections with their audiences… Imagine an experience where every match, every competition becomes much more than just a sporting event.
Therein lies the power of gamification in sport, a fusion of the passion of the game and the excitement of competition. Gamification transforms spectators into active participants, engaging them on a deeper level and keeping them coming back for more.
This webinar is an invitation to explore the possibilities offered by gamification in the world of sport. Find out all about sports marketing strategies. Whether you’re a sports association, an event organizer or a brand looking to connect with sport, you’ll discover innovative strategies for creating unforgettable experiences for your fans.
This Webinar will cover :
- Gamify the fan journey | Captivate fans at every stage of the event
- From acquisition to loyalty | Achieving your objectives in sports marketing
- Use-cases | Adictiz and the French National Rugby League control engagement
The speakers
Elisabeth (CRM & Acquisition Project Manager at Ligue Nationale de Rugby) and Audrey EDART (Marketing Director at Adictiz) answer all questions on sports marketing strategies in a Q&A session at the end of the webinar.
The speakers
Elisabeth (CRM & Acquisition Project Manager at Ligue Nationale de Rugby) and Audrey EDART (Marketing Director at Adictiz) answer all questions on sports marketing strategies in a Q&A session at the end of the webinar.