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What are Playable Ads? Examples
Against a backdrop of advertising saturation, brands need to redouble their creativity to capture the attention of their audience. To vary from traditional advertising formats, display banners can now be interactive and even playable. This is what is known as Playable...
3 ideas for Valentine’s Day campaigns to win over your customers
Valentine's Day is not a celebration for lovers. It's also a commercial festival that has become a key date in the marketing calendar for brands. In 2024, Valentine’s Day spending in the UK reached significant levels, with an estimated total of over £1.5 billion,...
Cinema marketing strategies: using gamification to promote a film
Cinema marketing is evolving in line with audience expectations. Today, cinema marketing strategies can no longer be based solely on trailers, posters and press reviews to promote a film. Audiences now trust their peers' opinions and the influencers' recommendations...