This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Nickel revolutionises the way it presents its banking services
The Wheel of Fortune is an extremely popular interactive game
Inline-rectangle
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Half-page format
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Nickel, always at the forefront of innovation, is launching a bold marketing campaign centred on an interactive wheel of fortune, a captivating tool designed to highlight the benefits of its banking services. This initiative reflects Nickel’s commitment to offering a unique user experience, while standing out in a highly competitive market.
The campaign is based on the ingenious use of the wheel of chance, a playful mechanism that invites users to turn the wheel to discover the colour of their future Nickel bank card. This fun, interactive format immediately grabs attention, making the experience both memorable and informative.
At a time when traditional advertising is struggling to stand out because of ‘banner blindness’, Nickel is breaking new ground with an approach that transcends this trend. The wheel of fortune stands out as a strategic choice, allowing Nickel to capture the attention of its audience in an effective and non-intrusive way. This interactive approach not only highlights Nickel’s banking services, but also creates a direct and engaging link with users.
The campaign not only promotes Nickel’s services, it also makes them accessible and attractive through a fun interface. The wheel of fortune allows users to discover banking services in a fun way, while highlighting the simplicity of the service’s operation and the absence of complications. This interactive format reinforces Nickel’s image as a modern banking solution tailored to everyone’s needs.
Inline-rectangle format
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
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