This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Sowee uses memory to showcase its benefits
A mechanism that encourages brand recall
Interstitial format
This format generally appears at natural transitions in an application, between activities or game levels.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Explore the Playable Ads campaign for Sowee, the innovative energy supplier, a subsidiary of EDF. And immerse yourself in a fun interactive experience with a fully customisable memory game. This innovative campaign invites participants to find identical pairs of cards within a given time, giving them access to exclusive promotional offers and a visit to the company’s website.
Sowee is committed to saving energy without compromising comfort, values reflected in the vignettes of the Memory mechanic. The game allows for greater retention than non-interactive ads, offering deeper immersion in the benefits offered by Sowee.
Like the game Memory, Sowee offers total flexibility by adapting to individual energy needs. Finding pairs of cards becomes a visual metaphor for discovering the perfect combination for saving energy while maintaining optimum comfort levels.
One of the major advantages of playable advertising is its appeal. The playfulness of this specific advertising insert makes it possible to bypass the phenomenon of ‘banner blindness’, offering users an engaging and memorable visual experience.
By choosing the mechanics of a memory game for its Playable Ads campaign, Sowee is demonstrating not only its commitment to innovation, but also its desire to offer an interactive advertising experience that goes beyond the ordinary. Discover how Sowee turns energy saving into a fun and accessible adventure, while preserving your comfort.
Interstitials, a format compatible with a wide variety of creations
This format generally appears at natural transitions in an application, between activities or game levels.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
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