Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem

Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.

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FROM ATTRACTION TO LOYALTY

Attracting attention
in a saturated market

Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.

Launch a new reference

Promoting a product range

Promoting your brand in-store

Brand awareness: strengthening the brand’s image

Co-branding: reaching a new target

FROM ATTRACTION TO LOYALTY

Make the act of buying engaging

Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.

Contest with proof of purchase

Post-purchase rewards

Boost app downloads

FROM ATTRACTION TO LOYALTY

Make the act of buying engaging

Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.

Contest with proof of purchase

Post-purchase rewards

Boost app downloads

FROM ATTRACTION TO LOYALTY

Building loyalty and commitment all year round

Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.

Celebrating a brand anniversary

Promoting partners

Surf on an event or highlight

Trade marketing

Managing a community

MEETING THE CHALLENGES OF THE SECTOR

Get to know your audience better

Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.

Test your knowledge: explore the brand universe

Identify trends by comparing products in a battle game

Participatory voting: engage your audience by soliciting opinions

Composing a wishlist

MEETING THE CHALLENGES OF THE SECTOR

Get to know your audience better

Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.

Test your knowledge: explore the brand universe

Identify trends by comparing products in a battle game

Participatory voting: engage your audience by soliciting opinions

Composing a wishlist

MEETING THE CHALLENGES OF THE SECTOR

Brand-distributor relations

Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.

Post-purchase game: download a receipt to play

Embracing customers directly via a form

Scan & Play: scan a QR code to play

Find unique codes to unlock exclusive content

Augmented reality experiences on packaging

MEETING THE CHALLENGES OF THE SECTOR

Digital purchasing
& M-commerce

Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer marketing purchasing behavior and stimulate downloads of your mobile application.

Amplify the impact of your omnichannel campaigns

Boost mobile app downloads

Offering mobile-first experiences

Stimulate mobile discovery and purchase

MEETING THE CHALLENGES OF THE SECTOR

Digital purchasing
& M-commerce

Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.

Amplify the impact of your omnichannel campaigns

Boost mobile app downloads

Offering mobile-first experiences

Stimulate mobile discovery and purchase

MEETING THE CHALLENGES OF THE SECTOR

CSR at the heart of the customer experience

Transform your CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.

Promoting responsible product ranges

Test your audience’s CSR knowledge

Enhancing product traceability

Encouraging eco-responsible actions

Rewarding sustainable behavior

Promoting local initiatives