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Store opening: attracting and engaging with gamification
The opening of your shop is a unique moment in a brand's life. Whether it's your first point of sale, or a shop in a new town/country. It's not only a huge investment, but also a lot of work. In a context where consumers are purchasing online, brands need to redouble...
What is influencer marketing? Benefits, techniques
In a context where consumers are constantly exposed to promotional messages, brands need to redouble their creativity to engage their audience and stand out from competitors. Influencer marketing offers many ways of doing this. To the question what is influencer...
Gift cards and gamification, boosting customer engagement
Brands are constantly looking for marketing levers to engage and convert their audience. Gift cards are one of the most popular tools for boosting brand awareness and encouraging purchases or repeat purchases. They are widely adopted by retailers, from fashion to...