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How to effectively collect first-party data?
First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels). It is an essential building block of customer knowledge. and an indispensable tool for personalizing...
3 black friday marketing strategies to boost sales
Black Friday is an essential highlight in the marketing calendar. Every year, more than 70% of consumers make purchases on this occasion, taking advantage of the promotions offered by retailers. Imported from the United States, this trade festival is becoming popular...
6 marketing campaign ideas to promote a product
Promoting a product requires a distinctive marketing strategy of a classic brand awareness campaign. Indeed, the brand will need to focus its content on a very specific item, to highlight its features and make its audience want to buy it. But a campaign to promote a...