Blog

Our selection of articles to reinforce your marketing strategy.

All

Activate data

Playable Marketing

Collect data

Audience engagement

Captivate the audience

Use Case

ouverture magasin

Store opening: attracting and engaging with gamification

pourquoi faire du marketing d'influence

What is influencer marketing? Benefits, techniques

cartes cadeaux

Gift cards and gamification, boosting customer engagement

collecte de données

What is data collection? What methods are used?

Lucie odoux a playable story

Corum L’Épargne: sports marketing and gamification to boost brand awareness

calendrier marketing 2025

2025 marketing calendar: playable marketing ideas

publicité jouable

What are Playable Ads? Examples

Marketing saint valentin

3 ideas for Valentine’s Day campaigns to win over your customers

promouvoir un film

Cinema marketing strategies: using gamification to promote a film

jeux-concours-interne

Top 4 ideas for workplace competitions

Gallerie Lafayette

In store animation: Galeries Lafayette opts for gamification

exemples de gamification

4 examples of gamification for your marketing objectives

relation client marketing

5 ideas for improving customer relations with a marketing game

collecte de données first party

How to effectively collect first-party data?

stratégie marketing black friday

3 black friday marketing strategies to boost sales

promotion de produits

6 marketing campaign ideas to promote a product

calendrier de l'avent digital

How to create an interactive digital advent calendar?

campagne marketing Noël

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

Create a 100% winning game to distribute coupons

How to attract new customers with a marketing game

Increase your target audience with co-branding games

Prev 1 2 3 4 Next

relation client marketing

5 ideas for improving customer relations with a marketing game

How to create a loyalty program using playable marketing?

How can retargeting be used to boost sales?

How to improve customer relations through gamification

Harness the potential of your data with segmentation

How to improve customer loyalty through gamification

exemples de gamification

4 examples of gamification for your marketing objectives

Gamification: definition, guide and marketing solutions

collecte de données

What is data collection? What methods are used?

collecte de données first party

How to effectively collect first-party data?

How to collect opt-in and what to do when it expires?

Cookieless world: getting to know your audience in a different way

Zero party data: what it is and how to collect it

GDPR and Data First Party: solutions for a world without cookies

What data strategy for the future and how to implement it?

Everything you need to know about data collection in 2024

Data enrichment: 3 customer marketing campaigns

(Re)discover the essential digital Advent Calendar

Cookieless: how can marketing rise to the challenge?

User Generated Content: how can it enhance your marketing strategy?

Gamification, the driving force behind successful marketing campaigns

What is first-party data?

Our advice for a successful interactive campaign

pourquoi faire du marketing d'influence

What is influencer marketing? Benefits, techniques

cartes cadeaux

Gift cards and gamification, boosting customer engagement

jeux-concours-interne

Top 4 ideas for workplace competitions

stratégie marketing black friday

3 black friday marketing strategies to boost sales

promotion de produits

6 marketing campaign ideas to promote a product

Create a 100% winning game to distribute coupons

How to attract new customers with a marketing game

Increase your target audience with co-branding games

Wait marketing: make the wait worthwhile with gamification

How to boost in-app purchases for your e-commerce brand

optimisation parcours d'achat

Playable marketing: how to gamify and optimise the consumer buying proces

UGC (User Generated Content), definition, marketing trends

Recruitment method: how and why gamification?

Hosting a trade show with interactive activities

Interactive surveys: the engaging solution for collecting opinions

Drive to store: 4 strategies to better in-store conversions

Online sales: how to boost sales through gamification

How to organise in-store competitions?

Why install an interactive terminal in your shop?

Team building: 5 ideas for workplace competitions

10 techniques to increase audience engagement

Prev 1 2 Next

ouverture magasin

Store opening: attracting and engaging with gamification

Lucie odoux a playable story

Corum L’Épargne: sports marketing and gamification to boost brand awareness

calendrier marketing 2025

2025 marketing calendar: playable marketing ideas

publicité jouable

What are Playable Ads? Examples

Marketing saint valentin

3 ideas for Valentine’s Day campaigns to win over your customers

promouvoir un film

Cinema marketing strategies: using gamification to promote a film

Gallerie Lafayette

In store animation: Galeries Lafayette opts for gamification

calendrier de l'avent digital

How to create an interactive digital advent calendar?

campagne marketing Noël

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

Culture and leisure sector: how can we improve the customer experience?

Beauty marketing: 3 innovative ideas to remember

Fashion marketing: gamification as a strategic lever

Choosing the right prizes for a marketing competition

What is interactive marketing and what is it for?

6 original ideas for Halloween marketing campaigns

Promoting your brand through interactive marketing

Playable ads, the solution to ad fatigue ?

Gamification, the driving force behind successful marketing campaigns

Mother’s Day competition: 4 scenarios for your campaigns

Our advice for a successful interactive campaign

The end of printed flyers – why turn to e-catalogues?

Influencer marketing campaign: the example of Celio

All

Activate data

Playable Marketing

Collect data

Audience engagement

Captivate the audience

ouverture magasin

Store opening: attracting and engaging with gamification

pourquoi faire du marketing d'influence

What is influencer marketing? Benefits, techniques

cartes cadeaux

Gift cards and gamification, boosting customer engagement

collecte de données

What is data collection? What methods are used?

Lucie odoux a playable story

Corum L’Épargne: sports marketing and gamification to boost brand awareness

calendrier marketing 2025

2025 marketing calendar: playable marketing ideas

publicité jouable

What are Playable Ads? Examples

Marketing saint valentin

3 ideas for Valentine’s Day campaigns to win over your customers

promouvoir un film

Cinema marketing strategies: using gamification to promote a film

jeux-concours-interne

Top 4 ideas for workplace competitions

Gallerie Lafayette

In store animation: Galeries Lafayette opts for gamification

exemples de gamification

4 examples of gamification for your marketing objectives

relation client marketing

5 ideas for improving customer relations with a marketing game

collecte de données first party

How to effectively collect first-party data?

stratégie marketing black friday

3 black friday marketing strategies to boost sales

promotion de produits

6 marketing campaign ideas to promote a product

calendrier de l'avent digital

How to create an interactive digital advent calendar?

campagne marketing Noël

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

Create a 100% winning game to distribute coupons

How to attract new customers with a marketing game

Increase your target audience with co-branding games

Prev 1 2 3 4 Next

relation client marketing

5 ideas for improving customer relations with a marketing game

How to create a loyalty program using playable marketing?

How can retargeting be used to boost sales?

How to improve customer relations through gamification

Harness the potential of your data with segmentation

How to improve customer loyalty through gamification

exemples de gamification

4 examples of gamification for your marketing objectives

Gamification: definition, guide and marketing solutions

collecte de données

What is data collection? What methods are used?

collecte de données first party

How to effectively collect first-party data?

How to collect opt-in and what to do when it expires?

Cookieless world: getting to know your audience in a different way

Zero party data: what it is and how to collect it

GDPR and Data First Party: solutions for a world without cookies

What data strategy for the future and how to implement it?

Everything you need to know about data collection in 2024

Data enrichment: 3 customer marketing campaigns

(Re)discover the essential digital Advent Calendar

Cookieless: how can marketing rise to the challenge?

User Generated Content: how can it enhance your marketing strategy?

Gamification, the driving force behind successful marketing campaigns

What is first-party data?

Our advice for a successful interactive campaign

pourquoi faire du marketing d'influence

What is influencer marketing? Benefits, techniques

cartes cadeaux

Gift cards and gamification, boosting customer engagement

jeux-concours-interne

Top 4 ideas for workplace competitions

stratégie marketing black friday

3 black friday marketing strategies to boost sales

promotion de produits

6 marketing campaign ideas to promote a product

Create a 100% winning game to distribute coupons

How to attract new customers with a marketing game

Increase your target audience with co-branding games

Wait marketing: make the wait worthwhile with gamification

How to boost in-app purchases for your e-commerce brand

optimisation parcours d'achat

Playable marketing: how to gamify and optimise the consumer buying proces

UGC (User Generated Content), definition, marketing trends

Recruitment method: how and why gamification?

Hosting a trade show with interactive activities

Interactive surveys: the engaging solution for collecting opinions

Drive to store: 4 strategies to better in-store conversions

Online sales: how to boost sales through gamification

How to organise in-store competitions?

Why install an interactive terminal in your shop?

Team building: 5 ideas for workplace competitions

10 techniques to increase audience engagement

Prev 1 2 Next

ouverture magasin

Store opening: attracting and engaging with gamification

Lucie odoux a playable story

Corum L’Épargne: sports marketing and gamification to boost brand awareness

calendrier marketing 2025

2025 marketing calendar: playable marketing ideas

publicité jouable

What are Playable Ads? Examples

Marketing saint valentin

3 ideas for Valentine’s Day campaigns to win over your customers

promouvoir un film

Cinema marketing strategies: using gamification to promote a film

Gallerie Lafayette

In store animation: Galeries Lafayette opts for gamification

calendrier de l'avent digital

How to create an interactive digital advent calendar?

campagne marketing Noël

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

Culture and leisure sector: how can we improve the customer experience?

Beauty marketing: 3 innovative ideas to remember

Fashion marketing: gamification as a strategic lever

Choosing the right prizes for a marketing competition

What is interactive marketing and what is it for?

6 original ideas for Halloween marketing campaigns

Promoting your brand through interactive marketing

Playable ads, the solution to ad fatigue ?

Gamification, the driving force behind successful marketing campaigns

Mother’s Day competition: 4 scenarios for your campaigns

Our advice for a successful interactive campaign

The end of printed flyers – why turn to e-catalogues?