Halloween is becoming popular in France. As a result, brands are organising marketing campaigns around Halloween to engage their audience and boost conversion.
You’re looking for inspiration for your future Halloween marketing activities? Adictiz has ideas for marketing campaigns that will help you make the most of this terrifying and fun festival!
Engage fans and convert new customers with a Halloween marketing campaign
Like many other marketing favourites (such as Christmas, back-to-school or Valentine’s Day), Halloween lends to the organisation of an interactive campaign. Consumers pay attention to brands that offer entertainment and allow them to win gifts.
To attract your audience’s attention and stand out from your competitors, you can rely on gamification and interactivity. Gamification is a lever for increasing visibility, for building loyalty and animating your community.
By offering rewards, companies can boost commitment and attract customers. They also attract qualified leads to by rewarding the winners with promotions. Interactive games are a way of increasing traffic and converting more customers.
In short, Halloween games facilitate interaction between the brand and its audience and increase the chances of triggering a purchase!
6 ideas for Halloween marketing campaigns this year
There’s no shortage of gamification techniques to engage your audience this Halloween. Here are a few ideas for Halloween marketing campaigns to help you stand out from the crowd.
1. An interactive quiz on the theme of Halloween
Many French people celebrate Halloween without knowing its true meaning. Did you know, that the word Halloween is a contraction of ‘All Hallows’ Eve’?
The interactive quiz is an excellent idea for a Halloween event to test your community’s knowledge. Halloween is synonymous with horror films. So we can imagine a trivia game based on the famous films. The participants who find the most correct answers could win a prize.
2. Trick-or-treating
Companies can exploit the theme by transposing it into an interactive game such as a treasure hunt (or Hidden Object). It involves finding objects hidden in a picture. In exchange, users receive rewards following a prize draw.
The treasure hunt can be adapted to Halloween themes. Indeed, it can take place in a cemetery or a haunted manor house. The hidden objects will be sweets of all kinds, or products marketed by the brand, which will showcase them in a fun and engaging way.
3. The Halloween difference game
The difference game is a classic marketing challenge. Participants will have to detect differences between images. By adding a timer, brands can make this Halloween animation even more engaging.
To keep with the theme, simply choose an image from a horror film or one inspired by Halloween folklore.
4. A terrifying puzzle
The puzzle game consists of putting together a visual in a given time to win as many points as possible. The best players will then be drawn at random to win gifts, free prizes or rewards.
Once again, this competition is very easy to adapt to the horror theme while respecting your image and brand universe. Companies can use a photo of their teams dressed up for the occasion and invite their community to recreate the image and guess who is behind each costume.
It’s also an way to promote special Halloween products and challenge customers by displaying the results of the fastest players at the end of each game.
5. A “trick or treat” one-armed bandit
Traditionally, children dress up for Halloween, then go and ring doorbells to ask for sweets or ‘cast a spell’. Companies can confront their customers with the same dilemma by organising a one-armed bandit-style competition. This animation can be adapted to each specific occasion and each brand universe. For Halloween, we can imagine that the symbols scrolling on the one-armed bandit will be sweets or magic wands/skulls.
Winners will be able to unlock benefits to use on the brand’s website. This fun format is a way of driving traffic and engagement, as well as boosting your conversion rate for Halloween.
6. Photo competition for the best costume
Photo competitions are also very effective for user generated content related to their brand and products. Companies will re-use the best photos (with the participants’ agreement) for their Halloween campaigns and actions.
Need help organising your Halloween competition? Discover all the gamified marketing mechanisms of Adicitz and launch a truly original and engaging campaign!
