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2025 marketing calendar: playable marketing ideas

2025 marketing calendar: playable marketing ideas

by | Nov 26, 2024 | Animation, Captivate the audience

A marketing calendar is essential for planning marketing events in line with your strategy. Depending on the sector of activity, the specific characteristics of the audience and the objectives that brands set themselves, they can position themselves at different key times throughout the year. In this article, we explore the importance of creating and optimising your 2025 marketing calendar.

What evergreen contents shouldn’t be missed, the strategic marketing objectives they can help you achieve and the different formats you can use to engage your audience? Here’s our complete guide!

SUMMARY

What is a marketing calendar and why create one for your brand?

To be effective, rationalise their efforts and avoid missing an important date, brands need to plan their promotions around the main marketing events of the coming year.

The marketing calendar enables brands to engage their prospects and customers throughout the year. It includes all the key dates: Sales, Black Friday, Mother’s and Father’s Day, Christmas, Valentine’s Day. Brands know exactly when to broadcast their campaigns. The aim is to capitalise on purchase intentions, for example, or simply to animate their community and stay top of mind.

Different marketing themes to activate different strategic objectives

Beyond the commercial evergreen contents, planning the 2025 marketing calendar should be an opportunity for brands to choose the right highlights for their vertical and their audience. The idea is not to position yourself on every holiday and event of the year. But rather to identify those that resonate with prospects and customers and that are aligned with the company’s overall objectives.

End-of-year festivities, sales of seasonal events can be ideal occasions to launch interactive campaigns focusing on discounts or exclusive offers to generate more sales! But special occasions such as sporting events and international days (for pizza, pets, etc.) can also enable brands to raise their profile or raise awareness of their commitments (via interactive quizzes, for example).

More generally, events planned throughout the marketing calendar can be aimed at stimulating and engaging the community. Commercial highlights are an opportunity to multiply the points of contact with your audience. It’s also a good time to strengthen ties and achieve love brand status.

In this way, brands can move away from a purely transactional relationship with their community. The idea is to encourage exchanges through interactive activities. Competitions to showcase their creativity, sports games to capitalise on the excitement of a sporting event. With this new technology and by adopting different playable marketing formats, companies can entertain and activate their audience throughout the year. They can also adopt target different objectives and adapt to different types of event (commercial, sporting, cultural, institutional, etc.)

4 ideas for interactive animations for your 2025 marketing calendar

As we have just seen the whole point of creating a marketing calendar is to be able to identify the relevant commercial highlights for its brand. But also to vary the entertainment offered to your audience!

Engaging customers, recruiting new prospects, collecting data to personalise future campaigns or generating sales… here are 4 playable marketing formats for 4 marketing events in 2025.

1. A Gift Finder for Valentine’s Day

Valentine’s Day is the ideal opportunity for brands to capitalise on the purchasing intentions of consumers looking for a gift for their loved one. It’s also the perfect time to offer a Gift finder to its audience. This gamified animation enables participants to answer a series of questions and then access a personalised recommendation of products or services to offer their partner.

Why this Playable marketing idea works: The Gift finder not only boosts Valentine’s Day sales by intelligently redirecting prospects to products or services that are likely to interest them. But its also an excellent format for collecting data (particularly product preferences) on your audience so that you can activate them more effectively in future campaigns.

gift finder

2. An anecdote competition for Mother’s Day

For Mother’s Day, brands can enliven their community by organising a competition. Rather than rely on photos or videos, they can more easily engage buyers by inviting them to share the most memorable anecdote with their mother. The idea is to make it easy to share content anonymously. The most touching stories can be re-shared on the brand’s account and the people to whom they belong will be rewarded with vouchers or promotional codes.

Why this Palayable marketing idea works: competitions allow you to engage your community through creative challenges that are easy to complete. It’s also an excellent way for brands to generate UGC and therefore diversify their content strategy more easily.

3. An Outrun for the Tour de France

Sports games are particularly well suited to major sporting events and competitions. They enable brands to engage their audience by capitalizing on the visibility and excitement surrounding the featured disciplines. While the Tour de France is a significant event in France, its impact resonates internationally, with comparable races like the Giro d’Italia in Italy, the Vuelta in Spain, and the Tour of Flanders in Belgium drawing widespread attention. These cycling events allow brands to connect with audiences across borders by sharing an Outrun on their digital channels or in-store via an interactive terminal, amplifying engagement on a global scale.

Why this Palayable marketing idea works: The marketing animation format allows the company to perfectly match the theme of the event. It’s an opportunity to generate engagement with your target audience more easily.

game outrun mechanic adictiz

4. A 100% winning One-Armed bandit for Black Friday

Every year, Black Friday is an opportunity for consumers to make savings on their Christmas shopping and treat themselves at a lower cost. For this highlight of the 2025 marketing calendar, brands can offer games like a 100% winning One-armed Bandit to distribute discounts to their audience and generate more sales.

Why this Playable marketing idea works: 100% instant wins make it easier for brands to attract the attention of their prospects, who are particularly solicited during this busy sales period. It’s also a format that’s easy to adapt to your sales-boosting objectives. You can add a deadline or conditions of use (on the online shop, in physical shops, etc.)

marketing game black friday

Conclusion

Creating your 2025 marketing calendar is the best way to effectively plan your sales events for the whole year and control your resources (time and money). Download our free comprehensive guide to fine-tune your strategy and optimise your competitions!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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4 examples of gamification for your marketing objectives

4 examples of gamification for your marketing objectives

by | Oct 29, 2024 | Playable Marketing

Gamification in marketing enables brands to immerse their prospects and customers in highly differentiating interactive experiences. There are many examples of gamification in marketing. The element of fun, the promise of a reward and the opportunity to test your skills are factors that make this approach more effective than traditional promotional formats.

From brand discovery to conversion and loyalty building, gamification offers easy-to-personalise engagement mechanisms. This strategy can be deployed in-store (using interactive terminals or QR codes to be scanned) and online (on-site, in-app, on social networks, via a multimedia advertising campaign, etc.).

To make the most of this marketing tool, your brand can take inspiration from gamification examples. In this article, we share 4 successful use-cases, to be deployed at stages of the customer journey and across marketing channels.

SUMMARY

1. Engaging prospects and customers in-app: the example of Quick

As well as increasing the number of downloads and unique users, the challenge for brands that developed their application is to engage and retain users. Gamification offers the opportunity to animate a community effectively, encouraging them to return to the application regularly, and to become VIP members.

One example is the Quick strategy. This fast-food chain has launched an innovative marketing campaign, featuring Tony Parker and interactive elements. The main objectives of this gamification campaign were to generate new leads and engage users, but also boost sign-ups to the loyalty program.

Quick has therefore opted for a Playable App format (native ads that integrate with the mobile experience) and for the Outrun. This campaign enabled Quick to recruit around 4k subscribers in 1 week, 69% of whom were opt-in (a record in the restaurant sector).

The engagement target was met with this fun format, which saw almost 20,000 games played. That illustrates the addictive nature of the game and the retention power of such an operation on a mobile application.

2. Animating your points of sale with interactive terminals: the example of Galerie Lafayette

To attract consumers to their shops, keep them there as long as possible, and encourage them to go checkout (and increase their average shopping basket). Retail companies need to focus on retail marketing levers. Gamification captures the attention of visitors and encourages them to buy in-store.

Galeries Lafayette have opted for interactive marketing by installing interactive terminals in 6 of their outlets. For Mother’s Day, the brand offered the chance to take part in a 3-days 100% winning One-Armed Bandit.

Moreover, the aim of this Playable Marketing campaign was to animate points of sale for this key date. The results exceeded expectations in terms of in-store participation, demonstrating a real interest in the event and the success of this initiative.

A One-Armed Bandit was also available in mobile format in all shops in France via a QR code. By opting for this cross-channel strategy, the company increased the reach of its campaign.

To conclude, this enabled the brand to bring all its shops to life simultaneously. In fact, with a 100% winning concept that was particularly attractive, as all participants won a prize. What’s more, this co-branding operation allowed to collect opt-ins for Galerie Lafayette and its partner brand, Rosemood.

in store gamification example
example gamification in store one-armed bandit

3. Promoting products through gamification: the example of La Roche Posay

To boost their conversion rate and generate more sales, brands also need to innovate to promote their products. Consumers are now sensitive to other mechanisms, in particular social proof (via the opinions of other customers) and interaction with brands.

For its 4 new serums on the Showroomprivé marketplace, La Roche Posay opted for interactive marketing. In this example, the company deployed a 100% winning moment to recruit new qualified leads and boost sales.

This format enabled the company to distribute discount codes. The campaign encouraged participants to make a purchase. In addition, the campaign redirected users to the brand’s website, maximising conversions.

But the campaign also enabled La Roche Posay to qualify new prospects by allowing them to choose their favorite serum at the beginning of the game. The brand was able to collect customer preferences to understand their needs. Thanks to the nearly 20,000 opt-ins collected, it can now retargeting for future operations.

Example of a La Roche Posay endowment

4. Enriching your customer database: the example of Cyrillus

Enriching and qualifying the CRM database is a crucial marketing challenge for brands. This wealth of information enables to better address the needs of its target audience. Indeed, it permits to offer personalised content and offers, and thus convert consumers to various product and service ranges.

To collect and qualify customer data, retailers can rely of gamification. Interactive formats and attractive prizes make it possible to capture the attention of an audience and encourage them to fill in a form. Moreover they can share product preferences using a game mechanic (such as Swiper).

Cyrillus opted for this strategy in order to reach and convert its core target, young mothers. Its gamification campaign was based on a form with a prize draw at the end of the game.

The operation enabled them to pack in the precious missing information (children’s first names + dates of birth + missing telephone numbers). This data can then be reactivated in future campaigns to help the brand communicate at the right time and on the right offer.

example gamification data enrichment

Conclusion

These successful examples of gamification show that this tool can be used to meet the complex challenges faced by brands. Whether you’re looking to recruit new leads, animate your community or build loyalty among your customers, interactive formats allow you to stand out form the crowd and better address your audience. Discover our catalogue of marketing games and interactive format and roll out more dynamic, high-performance campaigns!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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5 ideas for improving customer relations with a marketing game

5 ideas for improving customer relations with a marketing game

by | Oct 22, 2024 | Activate data, Activate data, Build loyalty, Build loyalty

Improving your company’s relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact, customer relations have a considerable impact on consumer engagement and brand loyalty, as well as encouraging them to recommend the brand to friends and family.

Optimising customer relations requires careful attention at every stage of the sales funnel. From discovery to conversion, not forgetting retention, brands need to multiply the points of contact with consumers and provide them with an impeccable service.

Gamification is an excellent way for brands to strengthen their relationship with their audience. By offering interactive, playable activities, they can give their customers a voice, promote their opinions and reward their interactions with personalized prizes.

In this article we invite you to discover 10 ideas for marketing games to improve customer relations. At each stage of your customer journey, you’ll find examples of effective animations that will increase buyers’ interest and boost their attachment to your brand.

SUMMARY

1. Discover the brand universe through immersive marketing games

The customer relationship begins even before a person has made their first purchase from a brand. This is known as the discovery phase, during which the challenge for companies is to strengthen their branding. Consumers want to know more about the brand, its offering and the values it stands for.

At this stage of the customer journey, the company can allow prospects to discover its world by offering immersive marketing games. Trivia, for example, will enable consumers to find out more about the company’s history or become familiar with its product.

But other techniques can be used to make this discovery phase more interactive. The Puzzle or Word Scramble can be used to get participants to guess the company’s differentiating features, such as its commitment to solidarity or the innovative features offered by its products.

To encourage consumers to take an interest in the brand and its catalogue, the company can offer participants rewards. Vouchers or gifts will have the main advantage of encouraging prospects to extend their relationship with the brand and move up the sales funnel.

puzzle mechanics

2. Enhance the shopping experience with marketing games

Marketing competitions can also consolidate customer relations at the time of the first purchase. At this stage of the customer journey, the key is to be able to recommend a selection of personalised products, thereby enhancing the shopping experience.

Brands can, for example, offer a personality test at the start of the purchasing process on their e-commerce site (or via an interactive game terminal in shop). By answering a series of questions, consumers can tell the company what their main interests or needs are. The company can then use this data to suggest items that match their expectations (or even offer them a discount voucher on a personalised selection of products).

Other interactive activities, all geared towards customer knowledge and collection of product preferences, can also be used at this stage in the relationship between buyer and brand. The Gift finder is particularly interesting during peak marketing periods for gift buying (Valentine’s Day, Mother’s Day, Christmas, etc.).

The Customizer is also an excellent marketing game idea to make the shopping experience more personalised. Shoppers can personalise their product (by changing the color, for example) and walk away with a unique item.

voting mechanism

3. Onboarding new customers with a marketing game

The onboarding phase is also crucial to improve customer relations. This is particularly the case for companies offering a service (or a digital product such as software, for example).

Retail chains are also sensitive to the issue of onboarding, as their customers are encouraged to create a personal account (via a dedicated application) to manage their purchases and loyalty program. The same goes for the banking sector, which offers a similar customer experience.

A marketing game such as Treasure Hunt can be proposed to simplify the creation of a customer account. The company can also improve the demonstration of its product or service to give users all the keys to the best way of using it.

But whatever the sector of activity, onboarding can also take place when people sign up to a brand newsletter. To reward new subscribers, and encourage them to become active customers, the company can incorporate an instant win into its e-mail address collection form. By launching a Wheel of Fortune or playing the Pinata game, new subscribers can win a promotional code, valid only on their first purchase (and for a limited time, which will boost the conversion rate of this marketing game).

pinata game customer example adictiz delsey

4. Collect preferences and feedback to improve customer relations

Good customer relations also mean knowing your audience. Companies need to collect data on their audiences so that they can personalise their experience with the brand and offer them content that is better adapted to their expectations and needs.

Interactive mechanisms such as Polls, Quizzes and even Battles are highly effective for collecting feedback on the shopping experience itself or on the products marketed by brands. The latter can then use this to personalise future campaigns (emailing, for example).

But it can also use this feedback to make the e-commerce and in-store customer journey smoother. For example, an interactive survey shared on-site or by email once the order has been validated can identify any areas of friction that need to be improved (checkout taking too long, lack of information on delivery arrangements, etc.).

Generally speaking, consumers will be sensitive to the attention the brand pays to them and its desire to boost their satisfaction. But it may also be a good idea to reward this sharing of feedback by offering rewards (extra loyalty points, discounts) to customers who play along.

improve Celiane's customer relations

5. Reward your best customers with a loyalty program

Which brings us to the final stage of the customer relationship. Loyalty is a crucial issue fro brands. It is more profitable to retain existing customers (and encourage them to buy again) than to convert new prospects.

The main way for companies to prolong their customer relationship as long as possible (and thus boost the lifetime value of each buyer – or BLV) is to reward loyalty. To do this, they can create a gamified VIP program, offering marketing games exclusively reserved for their best customers. Each interactive activity (such as an instant win or a puzzle game like Memory) will earn new points and unique rewards.

Companies can also gamify their affiliation program to turn their customers into brand ambassadors. By creating a competition between each of them, the brand can encourage them to talk about its products or services around them in order to convert new customers. The best ambassadors will be able to unlock exclusives prizes or benefits (such as invitations to brand events, visits to the company’s premises, etc.).

Wheel of fortune Galeries Lafayette

Conclusion

Playable Marketing is an excellent way of improving customer relations. By offering animations at every stage of your sales funnel, you can create a unique bond with your audience, get to know them better and offer them a unique and personalised shopping experience. Multiply the points of contact with your customers thanks to our interactive marketing games !

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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How to effectively collect first-party data?

How to effectively collect first-party data?

by | Sep 5, 2024 | Collect data, Collect data, Know your audience, Know your audience

First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels).

It is an essential building block of customer knowledge. and an indispensable tool for personalizing the buyer’s experience and making better business decisions. But how can you effectively collect first-party data?

In this article, we share ideas for interactive and fun levers that encourage consumers to share relevant information with brands.

SUMMARY

What is First Party data ?

First party data are the information collected directly from one’s audience or customers. It’s about data that the company collects during interactions with consumers, whether they visit its website, engage with its social media posts, or make a purchase on its online store.

This data is inherently more reliable than information collected in a less direct manner. (such as through a third-party site) since they come directly from the source. Throughout the customer journey, prospects or customers share personal information (such as their email address, location, age) as well as consumption preferences (budget, preferred purchasing channel, etc.).

This data then allows brands to design marketing campaigns and personalized shopping experiences, which are more likely to convert and retain customers.

Why is first-party data important?

The main advantage of first-party data over other types of data (such as third-party data) is its reliability and level of accuracy. Indeed, proprietary data is, as noted, shared directly and voluntarily by the brand’s target audience.

As a result, collecting first-party data allows companies to refine their customer knowledge while complying with current regulations on privacy and data protection (such as the GDPR in Europe).

A collaborative study conducted by Google and Boston Consulting Group revealed that marketing campaigns leveraging first-party data can increase revenue by a factor of 2.9. while reducing costs by a factor of 1.5. Additionally, according to a Convert study, 92% of marketers consider proprietary data essential for their company’s growth.

How to effectively collect first-party data ?

Nowadays its more and more complicated to collect first party data. Indeed, consumers are more cautious about how their data is protected and used by companies. Additionally, governments and major technology giants have also restricted access to third-party data.

Brands must therefore find new ways to encourage their prospects and customers to voluntarily share personal information. Gamification is a very effective collection lever as it makes the process more enjoyable and engaging, while also rewarding users.

Indeed, studies show that 90% of consumers willingly provide first-party data when they perceive a fair exchange. Transparency is also crucial when it comes to capturing and using proprietary data, as it helps build user trust.

Here are 4 first-party data collection strategies that rely on interactive marketing.

1. Collect first-party data with interactive surveys or quizzes

One very effective way to collect first-party data is simply to ask your audience for their opinions through a survey or test their knowledge through a quiz.
L’entreprise peut ainsi recueillir de précieuses informations sur les préférences de ses prospects pour personnaliser ses futures campagnes.

Denmark’s largest bank, Danske Bank, for example, shared a quiz on a complex topic but central to its audience: how homeowners can obtain public subsidies to make their homes more energy-efficient. It created a quiz that not only allowed it to educate its clients, but also to collect targeted information about a specific segment (homeowners).

Interactive surveys also allow for data collection to better segment your audience. For example, a brand can gather customer preferences by asking its followers about their favorite product. Based on the results, it can target each segment with a series of clickable stories featuring only products in the chosen color or material. The collected data can also be used to personalize email campaigns or push notifications for its e-commerce app.

first party data

2. Reward users to encourage them to share data

Consumers are more likely to share their data if they see a benefit in doing so. A good way to motivate them is to offer them exclusive discounts in exchange for information about their purchasing preferences, for example. The brand can then run a 100% winning contest through which participants receive e-coupons after filling out a form asking for their opinions on a topic.

Companies can also maximize the acquisition of first-party data by using more strategically their subscription or registration forms (for example, to a newsletter). They can encourage website visitors to subscribe to a mailing list or create an account by highlighting the benefits they will receive (such as a discount voucher, early access to new features, etc.).

This not only establishes a direct connection with users but also allows for the collection of essential information to create tailored marketing strategies.

3. Collect first-party data through your loyalty program

The development of a loyalty program is an effective way to collect first-party data while fostering customer engagement. As users progress through the program, the brand can gather valuable information on their preferences, behaviors, and purchase histories.

Starbucks is an excellent example of how a company can capitalize on its loyalty program to collect proprietary data. Customers earn “stars” for each purchase, which they can then redeem for free food and drinks.

But to join this program, customers must register and provide personal information. As they make purchases, Starbucks collects valuable first-party data, such as their purchasing preferences. This data allows Starbucks to offer personalized promotions, thereby enhancing customer loyalty and retention.

4. Create and share interactive content

Creating interactive content, which goes beyond traditional photo or video posts, also allows for the collection of first-party data. By offering users dynamic and participatory experiences, brands encourage them to share valuable information.

MM’s, for example, capitalized on the popularity of puzzles by launching an interactive campaign on its social networks: Eye Spy Pretzel .

This marketing game challenged users to find a pretzel hidden in a picture filled with MMs. To unlock it, participants were asked to fill in a simple form.

In addition to collecting data and optin, the campaign was a huge success, resulting in a significant increase in engagement and brand awareness.

Conclusion

To collect first-party data and engage your audiences, your brand can leverage creative strategies. Gamification will not only transform data sharing into an interactive and enjoyable experience but also reward users and convert them more effectively into customers. Discover all our gamification mechanics to energize your data collection strategy.

In 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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3 black friday marketing strategies to boost sales

3 black friday marketing strategies to boost sales

by | Sep 3, 2024 | Audience engagement, Conversion, Conversion, Audience engagement

Black Friday is an essential highlight in the marketing calendar. Every year, more than 70% of consumers make purchases on this occasion, taking advantage of the promotions offered by retailers.

Imported from the United States, this trade festival is becoming popular in France and abroad. It is very important for brands to position around this important time and create a Black Friday marketing strategy that will enable them to recruit and convert customers.

In this article, we take a look at the issues that companies need to prepare for in order to succeed with their Black Friday campaigns. We also share some effective and original ideas to boost sales and prepare offers for the festive season.

SUMMARY

 

The marketing challenges of Black Friday

Black Friday is no ordinary trade fair. It offers companies an opportunity to hire new prospects and re-engage their existing customers (in the same way as sales). But the special feature of the Black Friday is that is takes place at a strategic time of year.

It is indeed the last weekend of November the final stretch before Christmas shopping. Generally speaking, the 4th quarter of the year (October / November / September) is a strategic time for companies, who generate 20 to 30% of their annual sales during this period.

Black Friday’s marketing challenges are unique and brands have the opportunity to implement a strategy that will enable them to target the following four marketing objectives.

Stand out from the competition

An increasing number of companies are offering Black Friday deals. Brands must redouble their efforts to make their campaign visible to their target audience

To capture attention, they’ll have to rely on levers of visibility, such as originality and interactivity. Companies can set themselves apart by organizing a marketing competition, for example.

Engaging consumers at the right time

Brands are tending to communicate their Black Friday offers earlier and earlier. By spacing out their marketing campaign over several days, they can create a teasing effect and manage consumer expectations.

Its also an effective approach to staying top of mind the big day and guide shoppers towards the offers/products that meet their expectations. The key is to strike the balance to avoid advertising fatigue by offering a variety of advertising formats that maintain engagement. A multi-channel approach will be essential to reach consumers wherever they are.

Propose relevant offers based on customer preferences

To convert, Black Friday marketing campaigns can’t just play on discount percentages. They can precisely target consumers’ product preferences, offering them a recommendation of items or services they are likely to buy.

This means collecting, in advance of Black Friday, relevant customer data on favorite product categories, but also on the marketing channels, payment methods and delivery options that buyers prioritize. To achieve this, brands can rely on marketing games such as Battle or Gift Finder.

survey engaging marketing campaigns

Collect opt-ins and build loyalty to boost repeat purchases

Black Friday is the start of an intense period for consumers. The shopping extravaganza takes place just before Cyber Monday (the following Monday) and Christmas.

 

To boost sales throughout this period, it’s very important that brands take advantage of Black Friday to collect opt-ins. Black Friday marketing formats can be used to this end (via a simple opt-in form).

Brands can take advantage of this opportunity to collect customer preference (with a survey or swiper) to optimize campaigns. They can encourage engaged prospects to create a customer account or download their application to boost their re-purchase rate.

3 marketing campaign ideas to boost Black Friday sales

Gamification is a lever to meet the challenges of a Black Friday marketing strategy. Depending on the brand’s objectives, these formats can help to achieve the following goals:

1. Recruit leads with an instant win

Simple mechanics such as Instant Wins are ideal to recruit new leads and collecting optin. Red By SNCF relied on the One-armed Bandit to boost the visibility of its Black Friday campaign.

The principle of the game (aligning three identical patterns to unlock a gift or discount) is indeed perfect for engaging a wide audience. Prospects are attracted by the prospect of finding out immediately whether they’ve won a reward or not.

What’s more, the interactive, fun aspect of this Black Friday marketing campaign helped the operator stand out at this busy time of year.

marketing game black friday

2. Engage your community during Black Friday with a Shopping List

To engage existing customers during Black Friday, brands can rely on gamification mechanics highlighting their products. The idea here is to discover its offer in a fun way, the aim is also to collect customer preferences in order to offer targeted product. The challenge is also to offer prizes that capture the audience’s attention and make them participate.

Gifts offered its community the chance to win an exceptional basket made up exclusively of items that participants had already selected using a shopping list. Throughout the week leading up to Black Friday, shoppers could try their luck and win their wishlist in a prize draw.

 

3. Boost Black Friday sales with coupons

For Black Friday marketing campaigns to bear fruit, brands need to find effective levers to redirect their audience to their website (or in-store for a drive-to-store campaign).

Oui SNCF, took advantage of its Black Friday gamification campaign (a one-armed bandit) to distribute 15-euro e-coupons. Participants could then win a voucher, to be used on the company’s website or app for their next booking.

With more than 2K clicks driven to its site, Oui SNCF boosted sales over the period. But as well as generating sales for Black Friday, the company also took advantage of the opportunity to collect email addresses and opt-ins to enrich its CRM.

 

black friday game sncf

Conclusion

Gamification is one of the most effective strategies for creating an impactful marketing campaign. By choosing a playful, interactive mechanism to animate your audience, you can not only present your discounts more effectively, but also significantly boost your sales. Discover our catalog of playable formats to boost your Black Friday marketing strategy.

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign.

Request a demo