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2025 marketing calendar: playable marketing ideas

2025 marketing calendar: playable marketing ideas

by | Nov 26, 2024 | Animation, Captivate the audience

A marketing calendar is essential for planning marketing events in line with your strategy. Depending on the sector of activity, the specific characteristics of the audience and the objectives that brands set themselves, they can position themselves at different key times throughout the year. In this article, we explore the importance of creating and optimising your 2025 marketing calendar.

What evergreen contents shouldn’t be missed, the strategic marketing objectives they can help you achieve and the different formats you can use to engage your audience? Here’s our complete guide!

SUMMARY

What is a marketing calendar and why create one for your brand?

To be effective, rationalise their efforts and avoid missing an important date, brands need to plan their promotions around the main marketing events of the coming year.

The marketing calendar enables brands to engage their prospects and customers throughout the year. It includes all the key dates: Sales, Black Friday, Mother’s and Father’s Day, Christmas, Valentine’s Day. Brands know exactly when to broadcast their campaigns. The aim is to capitalise on purchase intentions, for example, or simply to animate their community and stay top of mind.

Different marketing themes to activate different strategic objectives

Beyond the commercial evergreen contents, planning the 2025 marketing calendar should be an opportunity for brands to choose the right highlights for their vertical and their audience. The idea is not to position yourself on every holiday and event of the year. But rather to identify those that resonate with prospects and customers and that are aligned with the company’s overall objectives.

End-of-year festivities, sales of seasonal events can be ideal occasions to launch interactive campaigns focusing on discounts or exclusive offers to generate more sales! But special occasions such as sporting events and international days (for pizza, pets, etc.) can also enable brands to raise their profile or raise awareness of their commitments (via interactive quizzes, for example).

More generally, events planned throughout the marketing calendar can be aimed at stimulating and engaging the community. Commercial highlights are an opportunity to multiply the points of contact with your audience. It’s also a good time to strengthen ties and achieve love brand status.

In this way, brands can move away from a purely transactional relationship with their community. The idea is to encourage exchanges through interactive activities. Competitions to showcase their creativity, sports games to capitalise on the excitement of a sporting event. With this new technology and by adopting different playable marketing formats, companies can entertain and activate their audience throughout the year. They can also adopt target different objectives and adapt to different types of event (commercial, sporting, cultural, institutional, etc.)

4 ideas for interactive animations for your 2025 marketing calendar

As we have just seen the whole point of creating a marketing calendar is to be able to identify the relevant commercial highlights for its brand. But also to vary the entertainment offered to your audience!

Engaging customers, recruiting new prospects, collecting data to personalise future campaigns or generating sales… here are 4 playable marketing formats for 4 marketing events in 2025.

1. A Gift Finder for Valentine’s Day

Valentine’s Day is the ideal opportunity for brands to capitalise on the purchasing intentions of consumers looking for a gift for their loved one. It’s also the perfect time to offer a Gift finder to its audience. This gamified animation enables participants to answer a series of questions and then access a personalised recommendation of products or services to offer their partner.

Why this Playable marketing idea works: The Gift finder not only boosts Valentine’s Day sales by intelligently redirecting prospects to products or services that are likely to interest them. But its also an excellent format for collecting data (particularly product preferences) on your audience so that you can activate them more effectively in future campaigns.

gift finder

2. An anecdote competition for Mother’s Day

For Mother’s Day, brands can enliven their community by organising a competition. Rather than rely on photos or videos, they can more easily engage buyers by inviting them to share the most memorable anecdote with their mother. The idea is to make it easy to share content anonymously. The most touching stories can be re-shared on the brand’s account and the people to whom they belong will be rewarded with vouchers or promotional codes.

Why this Palayable marketing idea works: competitions allow you to engage your community through creative challenges that are easy to complete. It’s also an excellent way for brands to generate UGC and therefore diversify their content strategy more easily.

3. An Outrun for the Tour de France

Sports games are particularly well suited to major sporting events and competitions. They enable brands to engage their audience by capitalizing on the visibility and excitement surrounding the featured disciplines. While the Tour de France is a significant event in France, its impact resonates internationally, with comparable races like the Giro d’Italia in Italy, the Vuelta in Spain, and the Tour of Flanders in Belgium drawing widespread attention. These cycling events allow brands to connect with audiences across borders by sharing an Outrun on their digital channels or in-store via an interactive terminal, amplifying engagement on a global scale.

Why this Palayable marketing idea works: The marketing animation format allows the company to perfectly match the theme of the event. It’s an opportunity to generate engagement with your target audience more easily.

game outrun mechanic adictiz

4. A 100% winning One-Armed bandit for Black Friday

Every year, Black Friday is an opportunity for consumers to make savings on their Christmas shopping and treat themselves at a lower cost. For this highlight of the 2025 marketing calendar, brands can offer games like a 100% winning One-armed Bandit to distribute discounts to their audience and generate more sales.

Why this Playable marketing idea works: 100% instant wins make it easier for brands to attract the attention of their prospects, who are particularly solicited during this busy sales period. It’s also a format that’s easy to adapt to your sales-boosting objectives. You can add a deadline or conditions of use (on the online shop, in physical shops, etc.)

marketing game black friday

Conclusion

Creating your 2025 marketing calendar is the best way to effectively plan your sales events for the whole year and control your resources (time and money). Download our free comprehensive guide to fine-tune your strategy and optimise your competitions!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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4 examples of gamification for your marketing objectives

4 examples of gamification for your marketing objectives

by | Oct 29, 2024 | Playable Marketing

Gamification in marketing enables brands to immerse their prospects and customers in highly differentiating interactive experiences. There are many examples of gamification in marketing. The element of fun, the promise of a reward and the opportunity to test your skills are factors that make this approach more effective than traditional promotional formats.

From brand discovery to conversion and loyalty building, gamification offers easy-to-personalise engagement mechanisms. This strategy can be deployed in-store (using interactive terminals or QR codes to be scanned) and online (on-site, in-app, on social networks, via a multimedia advertising campaign, etc.).

To make the most of this marketing tool, your brand can take inspiration from gamification examples. In this article, we share 4 successful use-cases, to be deployed at stages of the customer journey and across marketing channels.

SUMMARY

1. Engaging prospects and customers in-app: the example of Quick

As well as increasing the number of downloads and unique users, the challenge for brands that developed their application is to engage and retain users. Gamification offers the opportunity to animate a community effectively, encouraging them to return to the application regularly, and to become VIP members.

One example is the Quick strategy. This fast-food chain has launched an innovative marketing campaign, featuring Tony Parker and interactive elements. The main objectives of this gamification campaign were to generate new leads and engage users, but also boost sign-ups to the loyalty program.

Quick has therefore opted for a Playable App format (native ads that integrate with the mobile experience) and for the Outrun. This campaign enabled Quick to recruit around 4k subscribers in 1 week, 69% of whom were opt-in (a record in the restaurant sector).

The engagement target was met with this fun format, which saw almost 20,000 games played. That illustrates the addictive nature of the game and the retention power of such an operation on a mobile application.

2. Animating your points of sale with interactive terminals: the example of Galerie Lafayette

To attract consumers to their shops, keep them there as long as possible, and encourage them to go checkout (and increase their average shopping basket). Retail companies need to focus on retail marketing levers. Gamification captures the attention of visitors and encourages them to buy in-store.

Galeries Lafayette have opted for interactive marketing by installing interactive terminals in 6 of their outlets. For Mother’s Day, the brand offered the chance to take part in a 3-days 100% winning One-Armed Bandit.

Moreover, the aim of this Playable Marketing campaign was to animate points of sale for this key date. The results exceeded expectations in terms of in-store participation, demonstrating a real interest in the event and the success of this initiative.

A One-Armed Bandit was also available in mobile format in all shops in France via a QR code. By opting for this cross-channel strategy, the company increased the reach of its campaign.

To conclude, this enabled the brand to bring all its shops to life simultaneously. In fact, with a 100% winning concept that was particularly attractive, as all participants won a prize. What’s more, this co-branding operation allowed to collect opt-ins for Galerie Lafayette and its partner brand, Rosemood.

in store gamification example
example gamification in store one-armed bandit

3. Promoting products through gamification: the example of La Roche Posay

To boost their conversion rate and generate more sales, brands also need to innovate to promote their products. Consumers are now sensitive to other mechanisms, in particular social proof (via the opinions of other customers) and interaction with brands.

For its 4 new serums on the Showroomprivé marketplace, La Roche Posay opted for interactive marketing. In this example, the company deployed a 100% winning moment to recruit new qualified leads and boost sales.

This format enabled the company to distribute discount codes. The campaign encouraged participants to make a purchase. In addition, the campaign redirected users to the brand’s website, maximising conversions.

But the campaign also enabled La Roche Posay to qualify new prospects by allowing them to choose their favorite serum at the beginning of the game. The brand was able to collect customer preferences to understand their needs. Thanks to the nearly 20,000 opt-ins collected, it can now retargeting for future operations.

Example of a La Roche Posay endowment

4. Enriching your customer database: the example of Cyrillus

Enriching and qualifying the CRM database is a crucial marketing challenge for brands. This wealth of information enables to better address the needs of its target audience. Indeed, it permits to offer personalised content and offers, and thus convert consumers to various product and service ranges.

To collect and qualify customer data, retailers can rely of gamification. Interactive formats and attractive prizes make it possible to capture the attention of an audience and encourage them to fill in a form. Moreover they can share product preferences using a game mechanic (such as Swiper).

Cyrillus opted for this strategy in order to reach and convert its core target, young mothers. Its gamification campaign was based on a form with a prize draw at the end of the game.

The operation enabled them to pack in the precious missing information (children’s first names + dates of birth + missing telephone numbers). This data can then be reactivated in future campaigns to help the brand communicate at the right time and on the right offer.

example gamification data enrichment

Conclusion

These successful examples of gamification show that this tool can be used to meet the complex challenges faced by brands. Whether you’re looking to recruit new leads, animate your community or build loyalty among your customers, interactive formats allow you to stand out form the crowd and better address your audience. Discover our catalogue of marketing games and interactive format and roll out more dynamic, high-performance campaigns!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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5 ideas for improving customer relations with a marketing game

5 ideas for improving customer relations with a marketing game

by | Oct 22, 2024 | Activate data, Activate data, Build loyalty, Build loyalty

Improving your company’s relationship with prospects and customers is absolutely essential if you are to achieve your commercial objectives. In fact, customer relations have a considerable impact on consumer engagement and brand loyalty, as well as encouraging them to recommend the brand to friends and family.

Optimising customer relations requires careful attention at every stage of the sales funnel. From discovery to conversion, not forgetting retention, brands need to multiply the points of contact with consumers and provide them with an impeccable service.

Gamification is an excellent way for brands to strengthen their relationship with their audience. By offering interactive, playable activities, they can give their customers a voice, promote their opinions and reward their interactions with personalized prizes.

In this article we invite you to discover 10 ideas for marketing games to improve customer relations. At each stage of your customer journey, you’ll find examples of effective animations that will increase buyers’ interest and boost their attachment to your brand.

SUMMARY

1. Discover the brand universe through immersive marketing games

The customer relationship begins even before a person has made their first purchase from a brand. This is known as the discovery phase, during which the challenge for companies is to strengthen their branding. Consumers want to know more about the brand, its offering and the values it stands for.

At this stage of the customer journey, the company can allow prospects to discover its world by offering immersive marketing games. Trivia, for example, will enable consumers to find out more about the company’s history or become familiar with its product.

But other techniques can be used to make this discovery phase more interactive. The Puzzle or Word Scramble can be used to get participants to guess the company’s differentiating features, such as its commitment to solidarity or the innovative features offered by its products.

To encourage consumers to take an interest in the brand and its catalogue, the company can offer participants rewards. Vouchers or gifts will have the main advantage of encouraging prospects to extend their relationship with the brand and move up the sales funnel.

puzzle mechanics

2. Enhance the shopping experience with marketing games

Marketing competitions can also consolidate customer relations at the time of the first purchase. At this stage of the customer journey, the key is to be able to recommend a selection of personalised products, thereby enhancing the shopping experience.

Brands can, for example, offer a personality test at the start of the purchasing process on their e-commerce site (or via an interactive game terminal in shop). By answering a series of questions, consumers can tell the company what their main interests or needs are. The company can then use this data to suggest items that match their expectations (or even offer them a discount voucher on a personalised selection of products).

Other interactive activities, all geared towards customer knowledge and collection of product preferences, can also be used at this stage in the relationship between buyer and brand. The Gift finder is particularly interesting during peak marketing periods for gift buying (Valentine’s Day, Mother’s Day, Christmas, etc.).

The Customizer is also an excellent marketing game idea to make the shopping experience more personalised. Shoppers can personalise their product (by changing the color, for example) and walk away with a unique item.

voting mechanism

3. Onboarding new customers with a marketing game

The onboarding phase is also crucial to improve customer relations. This is particularly the case for companies offering a service (or a digital product such as software, for example).

Retail chains are also sensitive to the issue of onboarding, as their customers are encouraged to create a personal account (via a dedicated application) to manage their purchases and loyalty program. The same goes for the banking sector, which offers a similar customer experience.

A marketing game such as Treasure Hunt can be proposed to simplify the creation of a customer account. The company can also improve the demonstration of its product or service to give users all the keys to the best way of using it.

But whatever the sector of activity, onboarding can also take place when people sign up to a brand newsletter. To reward new subscribers, and encourage them to become active customers, the company can incorporate an instant win into its e-mail address collection form. By launching a Wheel of Fortune or playing the Pinata game, new subscribers can win a promotional code, valid only on their first purchase (and for a limited time, which will boost the conversion rate of this marketing game).

pinata game customer example adictiz delsey

4. Collect preferences and feedback to improve customer relations

Good customer relations also mean knowing your audience. Companies need to collect data on their audiences so that they can personalise their experience with the brand and offer them content that is better adapted to their expectations and needs.

Interactive mechanisms such as Polls, Quizzes and even Battles are highly effective for collecting feedback on the shopping experience itself or on the products marketed by brands. The latter can then use this to personalise future campaigns (emailing, for example).

But it can also use this feedback to make the e-commerce and in-store customer journey smoother. For example, an interactive survey shared on-site or by email once the order has been validated can identify any areas of friction that need to be improved (checkout taking too long, lack of information on delivery arrangements, etc.).

Generally speaking, consumers will be sensitive to the attention the brand pays to them and its desire to boost their satisfaction. But it may also be a good idea to reward this sharing of feedback by offering rewards (extra loyalty points, discounts) to customers who play along.

improve Celiane's customer relations

5. Reward your best customers with a loyalty program

Which brings us to the final stage of the customer relationship. Loyalty is a crucial issue fro brands. It is more profitable to retain existing customers (and encourage them to buy again) than to convert new prospects.

The main way for companies to prolong their customer relationship as long as possible (and thus boost the lifetime value of each buyer – or BLV) is to reward loyalty. To do this, they can create a gamified VIP program, offering marketing games exclusively reserved for their best customers. Each interactive activity (such as an instant win or a puzzle game like Memory) will earn new points and unique rewards.

Companies can also gamify their affiliation program to turn their customers into brand ambassadors. By creating a competition between each of them, the brand can encourage them to talk about its products or services around them in order to convert new customers. The best ambassadors will be able to unlock exclusives prizes or benefits (such as invitations to brand events, visits to the company’s premises, etc.).

Wheel of fortune Galeries Lafayette

Conclusion

Playable Marketing is an excellent way of improving customer relations. By offering animations at every stage of your sales funnel, you can create a unique bond with your audience, get to know them better and offer them a unique and personalised shopping experience. Multiply the points of contact with your customers thanks to our interactive marketing games !

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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Ouest France: how to attract new users through gamification

Ouest France: how to attract new users through gamification

by | Oct 8, 2024 | Use Case, Collect data, Lead gen strategy, Lead gen strategy, Collect data, Use Case

Developing a mailing list and attract new users are key issues. Once subscriptions have been made and opt-in obtained, this audience can receive information about services or products.

There are several ways of encouraging prospects to register for a tool, service or platform. The collection of opt-ins and registration can be offered at different points in the marketing journey. By optimising this strategy, brands can expand their audience and hope to convert and retain a large number of customers.

Marketing highlights, when consumers are interested in brand content, are crucial moments. By creating effective campaigns, using techniques such as gamification, brands can collect enriched and reactivatable opt-ins.

In this article, we explore how to turn a branded event into an opportunity to attract new users. We will look at the notion of enriched opt-ins and how they can encourage the act of buying. To illustrate this, we’ll take the example of a campaign run by the Ouest France media.

SUMMARY

Marketing challenges in the press sector

In the age of the Internet and social networks, the press media are faced with marketing and commercial challenges. It is becoming complicated for companies to maintain their financial health, given the competitors that have emerged. These include pure-play media (such as Mediapart), which have taken on the print media, as well as influencers and content creators. The latter represent an alternative to traditional media (among the younger generation).

Among the challenges facing the sector, the media point to the decline in advertising and their traditional sources of revenue. They have had to turn to new business models (the paywall, which consists of offering certain content free of charge to encourage visitors to take out a paying subscription).

Trust in information is a priority for the media. They cite the accuracy of the content (40%), being perceived as a trusted medium (23%), as well as audience development (17%) as the main issues they need to work on. The veracity of information and the reliability of sources are at the heart of their concerns, particularly in the face of the arrival of AI.

Attract new users to meet media challenges

To meet these challenges (standing out from the competition, converting readers, creating a bond of trust), the media are turning to attract new users and enriched optins (collecting preference data in addition to user consent).

By developing their mailing lists and subscriber bases, companies can build up an audience with which to communicate directly (via personalised emails). An audience can be nurtured (this is known as lead nurturing) to provide them with high value-added content. This may involve encouraging them to create an account or take out a paid subscription in exchange for benefits (exclusive offers).

The registration will create a link between the prospect and the media. It will enable the company to  achieve several objectives that are crucial to its growth:

  • Better understand your audience and collect their preferences (content categories and formats, preferred information channels). This data will enable the media to adapt its editorial line and offer personalised newsletters;
  • Reactivate users interested in the media by offering them incentives to create an account or even take out a paying subscription (discounts, goodies, etc.);
  • Generate visits by offering relevant content that encourages subscribers to visit the site. This increase in traffic will enable the company to negotiate advertising partnerships and generate greater revenue.

Gamify a special event to collect enriched opt-ins

Gamification is an effective way of collecting registrations and enriched optins. The interactive and playful nature of the game mechanics helps to attract and capture the attention of its target audience.

By offering a reward in return (discount, voucher, exclusive content), the media can easily encourage their audience to share their email and consent to the communication being sent.

This strategy is effective when it is implemented during a peak marketing period. Users are alert to the opportunities that brands can offer and are more inclined to make a purchase. The end-of-year festivities are a high-consumption period. A media audience will be looking for good deals to save on a subscription, for themselves or as a gift.

With an opt-in valid for 13 months, the media will be able to use gamification to re-engage their database (and collect new data).

The example of Ouest France

The Ouest France media chose to use gamification marketing to animate its audiences during the month of December. In fact, the aim of the campaign was to develop this audience.

Participants in the operation had to create a Ouest France account to take part in the Advent Calendar. To reach a wide audience, the competition was broadcast on the newspaper’s website, on its app, in the press and via email campaigns.

Every day, from 1 to 24 December, Ouest France offered an animation in the form of boxes to be opened. After creating an account and filling in the collection form, participants could win attractive prizes such as a holiday, household and high-tech appliances, shopping vouchers, etc.

ouest france attract new users

The objective was more than achieved, since 25% of the participants in the operation came from the creation of a new account (i.e. 21,000 new accounts created via the operation).

Ouest France was able to capitalise on the engagement to collect enriched opt-ins on different themes (thematic preferences of future readers). The medium was then able to use this data to encourage subscriptions via targeted retargeting email campaigns.

ouest france opt-in collection

Conclusion

Gamification, particularly during a peak period in the marketing calendar, is an excellent strategy for attracting new subscribers and enriching your customer base. Discover
our marketing animation catalog and boost customer account creation!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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How to effectively collect first-party data?

How to effectively collect first-party data?

by | Sep 5, 2024 | Collect data, Collect data, Know your audience, Know your audience

First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels).

It is an essential building block of customer knowledge. and an indispensable tool for personalizing the buyer’s experience and making better business decisions. But how can you effectively collect first-party data?

In this article, we share ideas for interactive and fun levers that encourage consumers to share relevant information with brands.

SUMMARY

What is First Party data ?

First party data are the information collected directly from one’s audience or customers. It’s about data that the company collects during interactions with consumers, whether they visit its website, engage with its social media posts, or make a purchase on its online store.

This data is inherently more reliable than information collected in a less direct manner. (such as through a third-party site) since they come directly from the source. Throughout the customer journey, prospects or customers share personal information (such as their email address, location, age) as well as consumption preferences (budget, preferred purchasing channel, etc.).

This data then allows brands to design marketing campaigns and personalized shopping experiences, which are more likely to convert and retain customers.

Why is first-party data important?

The main advantage of first-party data over other types of data (such as third-party data) is its reliability and level of accuracy. Indeed, proprietary data is, as noted, shared directly and voluntarily by the brand’s target audience.

As a result, collecting first-party data allows companies to refine their customer knowledge while complying with current regulations on privacy and data protection (such as the GDPR in Europe).

A collaborative study conducted by Google and Boston Consulting Group revealed that marketing campaigns leveraging first-party data can increase revenue by a factor of 2.9. while reducing costs by a factor of 1.5. Additionally, according to a Convert study, 92% of marketers consider proprietary data essential for their company’s growth.

How to effectively collect first-party data ?

Nowadays its more and more complicated to collect first party data. Indeed, consumers are more cautious about how their data is protected and used by companies. Additionally, governments and major technology giants have also restricted access to third-party data.

Brands must therefore find new ways to encourage their prospects and customers to voluntarily share personal information. Gamification is a very effective collection lever as it makes the process more enjoyable and engaging, while also rewarding users.

Indeed, studies show that 90% of consumers willingly provide first-party data when they perceive a fair exchange. Transparency is also crucial when it comes to capturing and using proprietary data, as it helps build user trust.

Here are 4 first-party data collection strategies that rely on interactive marketing.

1. Collect first-party data with interactive surveys or quizzes

One very effective way to collect first-party data is simply to ask your audience for their opinions through a survey or test their knowledge through a quiz.
L’entreprise peut ainsi recueillir de précieuses informations sur les préférences de ses prospects pour personnaliser ses futures campagnes.

Denmark’s largest bank, Danske Bank, for example, shared a quiz on a complex topic but central to its audience: how homeowners can obtain public subsidies to make their homes more energy-efficient. It created a quiz that not only allowed it to educate its clients, but also to collect targeted information about a specific segment (homeowners).

Interactive surveys also allow for data collection to better segment your audience. For example, a brand can gather customer preferences by asking its followers about their favorite product. Based on the results, it can target each segment with a series of clickable stories featuring only products in the chosen color or material. The collected data can also be used to personalize email campaigns or push notifications for its e-commerce app.

first party data

2. Reward users to encourage them to share data

Consumers are more likely to share their data if they see a benefit in doing so. A good way to motivate them is to offer them exclusive discounts in exchange for information about their purchasing preferences, for example. The brand can then run a 100% winning contest through which participants receive e-coupons after filling out a form asking for their opinions on a topic.

Companies can also maximize the acquisition of first-party data by using more strategically their subscription or registration forms (for example, to a newsletter). They can encourage website visitors to subscribe to a mailing list or create an account by highlighting the benefits they will receive (such as a discount voucher, early access to new features, etc.).

This not only establishes a direct connection with users but also allows for the collection of essential information to create tailored marketing strategies.

3. Collect first-party data through your loyalty program

The development of a loyalty program is an effective way to collect first-party data while fostering customer engagement. As users progress through the program, the brand can gather valuable information on their preferences, behaviors, and purchase histories.

Starbucks is an excellent example of how a company can capitalize on its loyalty program to collect proprietary data. Customers earn “stars” for each purchase, which they can then redeem for free food and drinks.

But to join this program, customers must register and provide personal information. As they make purchases, Starbucks collects valuable first-party data, such as their purchasing preferences. This data allows Starbucks to offer personalized promotions, thereby enhancing customer loyalty and retention.

4. Create and share interactive content

Creating interactive content, which goes beyond traditional photo or video posts, also allows for the collection of first-party data. By offering users dynamic and participatory experiences, brands encourage them to share valuable information.

MM’s, for example, capitalized on the popularity of puzzles by launching an interactive campaign on its social networks: Eye Spy Pretzel .

This marketing game challenged users to find a pretzel hidden in a picture filled with MMs. To unlock it, participants were asked to fill in a simple form.

In addition to collecting data and optin, the campaign was a huge success, resulting in a significant increase in engagement and brand awareness.

Conclusion

To collect first-party data and engage your audiences, your brand can leverage creative strategies. Gamification will not only transform data sharing into an interactive and enjoyable experience but also reward users and convert them more effectively into customers. Discover all our gamification mechanics to energize your data collection strategy.

In 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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