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How to create an interactive digital advent calendar?

How to create an interactive digital advent calendar?

by | Aug 27, 2024 | Animation, Captivate the audience, Non classifié(e)

The Christmas holiday season is a crucial time for business profitability. During the last month of the year, they can achieve up to 20% of their annual sales.

One of the keys to engaging consumers during this sales period is to anticipate your campaign by multiplying contact points. in the run-up to December 24th. In fact, it takes an average of 8 interactions between a prospect and the brand before a sale is concluded.

In this article, we’ll take a look at a marketing mechanism that’s particularly relevant to Christmas campaigns. This is the Advent calendar, which allows you to multiply the number of interactions with your audience. Here we share tips for creating a memorable digital Advent calendar, as well as concrete examples to inspire you.

SUMMARY

The mechanics of the Advent Calendar

The Advent Calendar is a particularly popular marketing tool during the Christmas season. The principle is simple: every day, participants discover a new animation through “boxes” to be opened. This can be a competition or an interactive animation such as an Instant Win, through which users can unlock free rewards and gifts.

Creating a digital advent calendar is a great way to boost your Christmas marketing campaign because, in the minds of consumers, this mechanism is directly associated with the end-of-year festivities. It’s also a great way to capture and hold your audience’s attention, by giving them a daily appointment and offering new surprises with each new slot.

What’s more, this marketing activity is ideal for animating and rewarding your customer community. During the Christmas period, consumers are on the lookout for good deals and discounts to save money on their gift purchases. By distributing discount vouchers and attractive gifts every day, the brand can build customer loyalty and convert new prospects, generating more sales.

3 tips for a successful digital Advent Calendar

The Advent Calendar is the perfect way to animate your community during the Christmas holidays and multiply the points of contact with your audience, but it also requires a great deal of planning. Here are a few tips to help you succeed and keep up the pace.

1. Plan your content for the 25 squares of the digital advent calendar

Brands that choose this marketing game for their Christmas marketing campaign will have to share interactive games and content every day, from December 1 to December 25. It’s therefore important to plan your content so as to diversify the animations, interactive mechanics and prizes shared with your community, in order to hold the attention of participants throughout the month of December.

2. Customize animations and prizes

The Advent Calendar will be more effective in achieving the strategic objectives the brand has set itself if it is personalized. This means, in advance of the Christmas campaign, refine its customer knowledge, for example by collecting data and product preferences. This will enable the company to offer targeted content and rewards that are more effective in engage audiences and generate sales.

3. Diversify distribution channels

To engage as many prospects and customers as possible, brands also need to think of their digital Advent Calendar as an omnichannel animation. The different Playable Marketing formats are particularly relevant in this context. The brand can engage its audience across all these channels with native animations that adapt to its website, shopping application or advertising campaigns (interactive ads).

5 inspiring examples of Advent Calendars

Now let’s get down to business with 5 examples of brands that have created a digital Advent Calendar and leveraged this format to achieve a variety of business objectives.

1. Floa Advent Calendar

With its “Gift Box” operation, the Floa brand took advantage of the year’s most important event to raise its profile, while promoting its partners. The operation enabled the bank to recruit qualified leads to collect and retarget all year round.

With attractive prizes (Airpods, connected watch, smartphone, champagne), it attracted over 64K participants.

Floa Advent Calendar

2. Galeries Lafayette Advent Calendar

Galeries Lafayette’s Advent Calendar game aimed to engage customers and prospects via a multi-channel campaign. By showcasing its famous Christmas windows on all its digital channels, the animation functioned as a sales generator. It also enabled the chain to capture customer data via a lead recruitment form. This data then enabled Galeries to effectively retarget its audience throughout the year.

Galeries lafayette marketing calendar

3. Ouest France Advent Calendar

The digital Advent Calendar can also be used in culture and leisure marketing. Here, the objective is not to generate sales but to encourage its audience to create a Ouest France account. Indeed, only participants with an account could access the game and try to win attractive prizes (vacation stays, household appliances and high-tech, leisure activities, shopping vouchers).

The campaign enabled Ouest France to animate its audiences throughout December and recruit 81K subscribers.

ouest france account creation

3. Carrefour Advent Calendar

Carrefour uses marketing games to enrich and qualify its database throughout the year. For Christmas, the supermarket chain has chosen to adapt the mechanics of the Advent Calendar. The form was split into 2 to optimise performance, as a result, the campaign attracted 321k registrants, 77% of whom filled in all the qualifying data.
carrefour advent calendar

5. Kiabi Advent Calendar

To boost the visibility of their Advent Calendar, brands can also rely on cobranding. This strategy involves partnering with an affinity brand to leverage its reach and reach a new audience. At Christmas, Kiabi regularly offers an Advent calendar in partnership with several brands, enabling users to discover different brands each day via prizes to be won.

kiabi advent calendar

Conclusion

Create a digital Advent Calendar is ideal for animating and converting your audience during the festive season. Plan your campaign and diversify your Christmas animations to maximize its impact. With Adictiz, you can boost visibility and generate more leads and sales with a customized media plan!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign.

Request a demo

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

3 ideas for Christmas marketing campaigns to capture the attention of your audiences

by | Aug 20, 2024 | Animation, Animation, Captivate the audience, Captivate the audience

Christmas is a magical time when the French want to please their loved ones and themselves. Consumers are therefore more inclined to interact with brand content, especially when it inspires them to buy gifts.

For companies, Christmas represents an average of 20% of sales..
Dans certains secteurs, ce chiffre peut même monter jusqu’à 35 %.
Il est donc crucial pour elles de create distinctive Christmas marketing campaigns to capture the attention of their audience and boost their end-of-year sales.

In this article, we’ll be sharing some ideas for interactive formats and games to help you achieve your objectives and energize your Christmas marketing campaign.

SUMMARY

Anticipate the festive season to optimise your campaigns

E-commerce is booming. At Christmas time 75% of French people buy their gifts on the Internet.

The French are more inclined to spend online and, above all, to plan their purchases in advance so as to spread them over several months and take advantage of the promotional periods that precede this marketing high point (such as Black Friday or Cyber Monday, for example).

For brands, this means anticipating their marketing campaigns as far as possible Christmas. By planning events in the weeks leading up to the festive season, they can multiply the points of contact with their audiences, and the chances of them making purchases on their e-commerce site (or in-store).

The marketing highlights leading up to Christmas (Halloween, Black Friday, etc.) can also be excellent opportunities for collecting leads. and customer data. Companies will be able to activate them over the festive season by creating personalised marketing campaigns that are more effective in converting prospects into customers.

Speaking out in advance also allows you to position yourself before everyone else. Brands that start earlier can boost their visibility and reduce their media budget by communicating at a time when competition is less intense and consumers are less affected by ‘advertising fatigue’.

5 trends to boost your Christmas marketing campaign

To create an effective Christmas marketing campaign, it’s important to take account of your audience’s expectations, and market trends as a whole. Whether linked to advertising, marketing or new consumer habits, these trends will enable companies to capture the attention and better engage consumers during the festive season.

These include :

  • Made in France. 1 consumer in 2 would prefer local products, Made In France, for Christmas presents. As well as highlighting the provenance of their products, brands can also capitalise on this trend to offer competition prizes that are more in line with their customers’ values;
  • The end of third-party cookies and proprietary data collection. Brands need to focus on implementing zero-party data collection and opt-in tools to maintain contact with their audience and refine their customer knowledge.
  • Influence marketing remains a powerful lever for engaging communities. Consumers are sensitive to partnerships between brands and content creators. These campaigns are particularly effective in collecting leads and generating new conversions.
  • Short content is recommended to captivate your audience and communicate effectively. Companies need to take account of consumers’ attention spans and offer striking animations that will encourage users to stop scrolling.
  • Native advertising (i.e. one that respects the format and codes of the channel on which it is broadcast) is crucial to optimising your presence on social networks and on your website. It makes for a smoother, more immersive browsing experience.

3 ideas for Christmas marketing campaigns to stand out from the crowd

By capitalising on these trends to capture consumers’ attention, brands can create effective Christmas marketing campaigns, specifically targeting their strategic objectives.

To inspire them, here are 3 ideas for animations and interactive campaigns to engage and convert your audience at Christmas.

An engaging speed game to boost brand awareness

Gamification (i.e. incorporating playful elements into sales promotions) is an excellent way for brands to capture and hold the attention of consumers. One of the most effective formats at this time of year is an engaging mechanic like Tiny Wings.

This speed game was used by household appliance brand Electrolux for its ‘A Swedish Christmas’ campaign. The campaign aimed to The main aim was to highlight the company’s Swedish origins through a fun, viral game, and thus raise its profile over the festive period.

The engaging and addictive nature of the marketing game also enabled the company to capitalise on the interaction with participants to collect opt-ins. With an engagement rate of 92% and game sessions lasting an average of 1 minute and 18 seconds, this activity helped to strengthen the brand’s appeal to consumers over the Christmas period.

SFR Réunion also relied on this mechanism for its Christmas marketing campaign. Focused on lead generation, the campaign was a great success during the recruitment phase, thanks in particular to a media strategy based on native advertising.

Thanks to an attractive prize fund, the company was able to attract more than 10k new visitors. on its website. And with an average of more than 7 games played per subscriber and an average playing time of over 3 minutes, this interactive activity generated a high level of support for the brand among participants.

sfr christmas marketing competition

2. Instant win for Christmas coupons

Instant winners are also very effective during the Christmas period, when users are looking for good deals and discounts to save on their gift purchases.

The 100% winning Claw machine, for example, enables companies to distribute discount coupons to all participants. Showroomprivé.com banked on this Christmas marketing game during the festive season. 7,000 vouchers were distributed during the campaign, helping to convert prospects into customers and boosting the brand’s sales.

This animation can also be used as part of a Drive to Store campaign during the Christmas period. McDonald’s franchisees in the North of France have chosen to set up a campaign combining a Flappy and a 100% winning claw machine. These events enabled users to win discount vouchers to be used towards the purchase of a Maxi Best Of menu in participating restaurants, boosting traffic in the brand’s points of sale.

claw machine mc do christmas competition

3. An omnichannel Christmas campaign to engage consumers

It takes an average of 8 interactions between a brand and its prospect before they are ready to buy. If brands want to to boost their Christmas sales, they need to multiply the points of contact and the incentives to buy with their audience.

This is what brands can do by implementing an omnichannel Christmas marketing campaign. Companies will deploy a marketing game tailored to this marketing high point (such as the Shopping List for example) across all their communication channels. Adictiz’s customisable form can be used in engaging interactive formats across 4 distinct channels: the e-commerce site, blog articles, live shopping sessions and native advertising.

Brands will be able to engage their audience across all their channels, multiplying interactions to convert as many prospects as possible and boost their Christmas sales.

shopping list noël contest

Conclusion

To create an impactful Christmas marketing campaign, your brand can rely on engaging game mechanicsthat will capture consumers’ attention. Create differentiating brand experiences to boost your brand awareness, collect leads and generate more conversions during the festive season thanks to interactive marketing activities!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign.

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Create a 100% winning game to distribute coupons

Create a 100% winning game to distribute coupons

by | Jul 30, 2024 | Audience engagement, Conversion

With the explosion of e-commerce and digital marketing, one of the challenges facing retail brands is to encourage their online prospects to visit their stores. Moreover, e-couponing is among the most effective marketing levers of the distribution of discount coupons and vouchers.

Indeed, by digitizing coupons, brands can boost their sales not only online, but also in their physical points of sale. In this article, we’ll take a look at the benefits of e-couponing, particularly in terms of converting and building loyalty, increasing in-store traffic and maximizing ROI.

Also, we’ll introduce you to a particularly effective gamified format for distributing coupons to your audience: the 100% instant win game.

SUMMARY

What is web couponing?

Web couponing (or e-couponing) is quite simply the digital equivalent of the classic discount coupon. Rather than distributing paper coupons (after a checkout, via a catalog or by mail), brands can now digitalize their couponing.

Coupons can take many forms, such as a QR code or a barcode. Moreover, it can be printable, distributed via email or in the form of mobile coupons (known as m-couponing). The discount code is sent directly by SMS or MMS to the customer’s phone, or via the brand’s application.

Like any discount coupon, the main aim of this lever is to encourage consumers to make a purchase, buy more or buy again from the company.

While digital coupons were originally used by e-retailers to offer their customers a digital alternative, web couponing is now a popular tool in retail. In fact, it enables brands to increase traffic, boost sales in their physical stores and to build customer loyalty. It has thus become a highly effective web-to-store lever.

Finally, at the checkout, customers with a digital coupon present the QR code or barcode. The discount is applied immediately via the store’s computer system. It can be used online (in which case it takes the form of a unique discount code).

Why adopt e-couponing? Benefits and examples

Web couponing offers many advantages for brands. Before implementing a strategy, it’s worth understanding what results a company can expect when distributing digital coupons to its audiences.

1. Acquire new customers

Offering discount coupons, whether digital or paper, is always a good way to attract new customers. For example, the brand can offer exclusive discounts valid only on a first purchase. It can also send a promotional code when a customer subscribes to its newsletter. In general, the opportunity to take advantage of a discount can convince prospects who have never purchased from the company to place a first order.

2. Boost in-store traffic

A recent study conducted by CPA revealed that over 90% of Internet users say they are ready to use a discount voucher found online. In order to make a purchase in a physical store. Offering digital coupons is therefore an excellent way of increasing in-store traffic and converting online-activated prospects into retail customers.

To maximise its drive-to-store strategy, the brand can offer coupons that are only valid in-store, or only on offers available at its points of sale.

3. Build customer loyalty and increase repurchase rates

Coupons can also be a way of rewarding loyal customers. In fact, this will encourage consumers to return to the store or buy from the brand. The coupon can be integrated into the company’s loyalty program, or sent by SMS at a strategic period in the marketing calendar.

To make the most of the loyalty-building benefits of coupons, the key is to personalize campaigns. The brand can distribute discounts on customers’ birthdays or when they reach a new level in their loyalty program.

4. better track and maximize campaign ROI

Measuring the performance of retail campaigns can be more complex. Couponing enables brands to better target their efforts and track their ROI in-store, as each coupon can be encoded in the checkout system.

This marketing strategy is therefore agile and easier to implement than printing and distributing paper coupons. Companies can therefore test different approaches  (triggers for distributing a new coupon, discount amounts, etc.).

After analyzing the results of each A/B testing campaign, companies can adjust their strategy and maximize their results.

5. Increase your customer’s average shopping basket

A survey carried out by LH2 reveals that 67% of French consumers have already added a product to their basket in order to take advantage of a discount. 25% have even postponed a purchase in order to use a discount coupon.

E-couponing is therefore an excellent way to increase the average shopping basket of in-store shoppers (both physical and digital).

6. adopt more ethical maketing

One of the main disadvantages of physical coupons is that they are printed on paper. Even if it is printable, the e-couponing allows you to reduce the ecological footprint and adopt a more eco-responsible approach.

6. Improve your shopping experience

It’s also a good way to improve the customer experience by avoiding the risk of customers losing or forgetting their discount voucher before going to the store. Coupons can be accessed anytime, anywhere. Companies can even send reminders by SMS, email or via a notification on their app to ensure that consumers don’t miss their discount deadline.

Organize a 100% winning game to give away discount coupons

However, to achieve these results the company must identify effective levers for distributing its coupons. It can rely on its application or loyalty program to achieve average basket increase objectives. Gamification and competitions will be effective in attracting and converting new prospects.

Marketing games, broadcast on social networks or in the form of pop-ups on your online/in-app store, are excellent levers for spreading an e-couponing campaign. This is particularly true for instant wins, which enable participants to find out whether or not they’ve won a gift (and the nature of the reward).

As part of a web couponing strategy, the brand can even opt for a 100% winning competition. As the name suggests, this mechanism promises all participants the chance to win a prize. The prospect will be able to launch a wheel of fortune or play the one-armed bandit and find out how much your discount will be (-30, 40 or 50%, for example).

Showroomprive & Rituals example

Showroomprivé’s strategy for boosting engagement and sales of the Ritual brand on its app. In this in-app game, participants were invited, through a Flip&Win, to choose their favorite product. After clicking on it, they automatically received a voucher to be used on any order over 45 euros.

In addition to boosting the conversion rate of its campaign and increasing the average shopping basket, this 100% winning game was also an excellent way of collecting customer preference and promoting products.

beauty instant win
100% winning beauty game

Conclusion

Launch a 100% winning game with instant win contests to boost your e-couponing strategy and achieve the results your brand has set itself (conversion, loyalty, customer knowledge, etc.). Easily organize your own instant win campaign thanks to our interactive mechanics!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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6 ideas for interactive and engaging marketing campaigns

6 ideas for interactive and engaging marketing campaigns

by | May 22, 2023 | Audience engagement

Engaging marketing campaigns are essential on today’s marketing landscape, as they enable you to stand out from the crowd by grabbing people’s attention.

By encouraging interaction and two-way communication (brand-consumer), the chances of increasing memorability of a marketing or advertising campaign are higher. This type of fun experience also fosters a more lasting and solid relationship.

Moreover, interactive marketing campaigns have strong viral potential (on social network in particular). Enthusiastic participants are more likely to share the campaign with others, helping the brand’s message to spread quickly.

Let’s take a look at 6 ideas for engaging marketing campaigns that enable brands to better connect with their target audiences.

SUMMARY

Get to know your customers better through surveys

Survey campaigns play a central role in engagement marketing, serving a number of purposes:

  • Data collection: a survey is used to gather precise information about consumer preferences, needs and opinions. This enables strategic marketing and sales decisions to be made.
  • Sustainable commitment: audiences feel listened to and involved in the brand’s decision-making process. This strengthens their loyalty over the long term.
  • Content generator: it can be reused in articles, infographics, videos, etc. This content enriches the brand’s communication and enables it to continue to engage its audience in a relevant way.

Survey marketing campaigns offer a participative approach to better understand consumer needs, personalise offers and build a relationship of trust with brand audiences.

survey engaging marketing campaigns

Discover your brand with a quiz

The quizzes are essential elements of interactive and engaging marketing. Indeed, we have all encountered this mechanism at some point in our lives as Internet users and/or consumers. But what are the real benefits?

  • Interactivity: Quizzes are simply fun. They encourage participants to get actively involved and keep their attention on a web page.
  • Collection of qualified leads: by requesting personal information via the form, the operation builds up a database of qualified leads. This data is valuable for future targeted marketing campaigns.
  • Education: Quizzes can be used to educate the public on a specific subject related to the brand or product offering. In this way, they can demonstrate the benefits of a product and promote a positive perception of the product as an authority in the field.

 

Lead recruitment guide

Working on your image with UGC campaigns

UGC campaigns (User Generated Content) are one of the most engaging concepts in marketing. On the one hand, they enable the brand to develop solid relationships with its customers. On the other hand, they help to reinforce credibility and raise its profile by leveraging user-generated content.

In fact, the participants in the operation post varied, creative and unique content (videos, testimonials, photos) for a set period of time on the brand’s website and/or social networks. This content is then made available to the brand. In this way, it enhances the brand’s online presence. This content is considered authentic and therefore reliable, because it is produced by consumers themselves, which reinforces trust.

However, this type of operation is not suitable for all audiences. The highly engaging nature of these campaigns requires audiences to be sufficiently responsive. Here’s an example of a selfie competition with McDonald’s:

Make your ads more visible with playable Ads

Playable Ads are becoming increasingly common in programmatic marketing. Did you know? The number of ads, their lack of relevance and their intrusiveness are the three main reasons for using a blocking tool (VPN Mentor, 2019). This type of display format achieves several key objectives:

  • The product is highlighted : the immersive experience offered by playable Ads allows users to discover a product in a fun and entertaining way. This approach stimulates attention, which increases the chances of arousing users’ interest and converting them into potential customers.

Here’s an example of a playable ad that can be used to quickly survey an audience while presenting a range of products in a display banner:

engaging marketing campaigns

Personalise the shopping experience with a shopping list

A Shopping List Campaign consists of offering users a list of recommended products based on their preferences and purchasing habits. The advantages of this type of marketing competition are :

  • Personalisation of the shopping experience: more relevant thanks to the collection of behavioural data.
  • Maximising conversions: instead of searching through thousands of products, users are given a selection that matches their expectations. This makes it easier for them to make decisions and encourage them to make purchases, including impulse purchases. Sending promo codes by email after participation amplifies the phenomenon.

In short, marketing campaigns such as Shopping List or Gift Finder make it possible to offer an original and personalised shopping experience, helping to build long-term customer loyalty.

Gift finder guerin

Boost engagement with puzzle or score-based games

Marketing competitions that focus on reflection offer unlimited potential for personalisation for the brands that offer them. They are a powerful tool for spending time with your audience to encourage engagement and interactivity. The advantages of this type of operations are :

  • Involvement of participants to solve a problem or participate creatively. By challenging them intellectually, these games encourage players to invest time and effort in the brand experience.
  • The potential for enthusiasm among participants: the competitive aspect and the possibility of winning attractive prizes create a sense of motivation and attract new participants when the game is shared. This helps to increase brand visibility.

To measure the effectiveness of these competitions, it is advisable to monitor key performance indicators such as the time spent on the game, the number of games played, the score obtained, etc. These metrics provide valuable information about participant engagement and enable the success of the campaign to be assessed.

memory eram

Conclusion

Engaging interactive marketing campaigns are a major asset for brands wishing to engage their audiences in an original way.

These different interactive formats have the advantage of catching the eye and staying in people’s minds. They also respond to a large number of marketing issues facing brands today, such as advertising saturation, the collection of first-party data, building loyalty, etc.

A tool like Adictiz can be used to create captivating interactive experiences to engage audiences, collect and activate data. Finally, a wide range of formats tailored to each objective is available on an innovative and comprehensive platform.

Want to find out how to engage your audience using interactive formats?

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Gamification, the driving force behind successful marketing campaigns

Gamification, the driving force behind successful marketing campaigns

by | Mar 31, 2023 | Audience engagement, Captivate the audience, Collect data

Maketing gamification means creating interactive experiences to catch the attention of audiences, collect data and activate it.

Today, brands are seeking innovative marketing solutions that can address new challenges, especially in a context where advertising needs to reinvent itself (end of third-party cookies). Gamification is one of the tools available to marketing teams to communicate differently.

Let’s find out in more detail how gamification can become the driving force behind the success of your next marketing campaigns.

What exactly is gamification marketing

This technique involves integrating game elements into an overall marketing strategy, with a view to increasing consumer engagement and boosting sales. Brands create interactive and playful experiences for their customers. By interacting with the content, they remember them more easily.

To understand gamification in very concrete terms, let’s take the example of a game. Let’s imagine an advertisement for a pen. In a traditional advertisement, the brand simply displays a photo of the pen. The pen is highlighted by a colorful and attractive design. In a gamified ad, the pen invites web users to play a game of tic-tac-toe. By clicking on a button, they are immersed in an interactive experience with the product. If they succeed in the game, they can win a discount voucher to buy the product.

There are many different competition game mechanics. There are gauges, scores, league tables, instant wins, countdowns, scratch-offs, casino games, quizzes and polls, and so on. These fun and creative animations can be adapted ad infinitum according to the objectives of the brands and the knowledge of their audience.

We will now look at the benefits of gamification for advertising strategies.

The 4 benefits of marketing gamification

Catch the attention and getting to be known

The first challenge for brands is to stand out from the competition. The aim is to increase visibility and brand awareness, attract new customers, introduce a new product, etc.

With online games and challenges integrated into the advertising device, visitors pay much more attention to the message. A customer who has a fun and enjoyable experience on a site will remember the brand longer. This can go far as to create an emotional bond, influencing the decision to buy.

As far as events are concerned (whether on social networks, a website or a newsletter), recurring high points such as Christmas, Easter, etc, help to reach a wide audience. Audiences are brought together in a festive atmosphere that encourages play. The brand can also create its own highlights (brand anniversary, organised event, trade fair, etc.).

Engaging audiences

It’s undeniable that audience engagement is greater when content is interactive. The reason is simple. Games offer a fun action that attracts the visitor’s attention before asking them for specific information of action. For example, giving their contact details, installing an app, or giving their opinion in a survey. This is the first step in establishing a brand-consumer relationship.

Interactive games can be used to encourage users to explore a company’s products and services, for mechanics that highlight the features or benefits of the products (quizzes, shopping lists, etc.).

They are also engaging in terms of the time spent with the brand, thanks to mechanisms that capitalise on the spirit of competition (score-based games, gauges, etc.). Finally, the appeal of a gift or promotion revealed at the end of the campaign can generate massive number of new leads.

In the example below, Leroy Merlin launched an operation to survey its audiences about their ranges, while recruiting new leads. In total, over 3.5 million clicks and opinions were collected.

 

game marketing data collection

Boost conversions

Interactive games are also an excellent way of boosting conversions, through the distribution of attractive discounts. These prizes are offered as part of a 100% winning scheme, where each participant automatically receives a voucher. Brands can also offer gift vouchers in exchange for proof of purchase. This encourages customers to buy more products by playing the campaign again.

As well as driving participants to the website for immediate consumption, these game campaigns can also support a period of in-store promotions. Consumers are encouraged to buy more products to increase their chances of winning the reward.

Finally, thanks to the installation of conversion pixels, it is possible to directly measure the sales generated by a game campaign. This feature is particularly useful for brands that want to closely monitor the results of their campaign and evaluate its effectiveness.

Collecting and activating data

By using interactive games as part of their marketing strategy, brands can collect data on consumer preferences and buying habits. This data on existing and potential customers enriches their CRM database. This in-depth knowledge of customers enable brands to personalise their communications. Loyalty programs, for example, offer rewards for repeat purchases. This encourages customers to remain loyal to the brand and buy more products.

In addition, the data collected can also help brands to recruit new leads and acquire new customers. The information collected via interactive games can be used to create more effective and better targeted advertising campaigns. Brands can also use this data to create programmatic lookalike audiences to expand their base of qualified prospects.

By using this information to improve their product and service offering, brands can increase their conversion rate and sales while strengthening their relationship with consumers.

Lead recruitment guide

Conclusion

In short, gamification is a powerful marketing strategy for stimulating customer engagement, generating leads and collecting qualified data. Brands that choose to integrate interactive games into their marketing strategy enjoy a significant competitive advantage in the marketplace.

A tool like Adictiz, for example, enables you to create and distribute these interactive formats, give them media coverage, manage data collection and integration into your CRM, and finally activate the data. Relying on a comprehensive platform for launching gamified campaigns means making the choice of performance, with formats tailored to each message.

Would you like to find out more about the schemes described in this article?

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