sarah Biteau, auteur/autrice sur Adictiz

Mother’s Day: 3 examples of original marketing competitions

by sarah Biteau | Mar 18, 2025 | Animation, Animation, Captivate the audience, Captivate the audience

With the arrival of Spring and the return of fine weather, the French are looking forward to the May bank holidays, as well as Mother’s Day. This is a symbolic event and therefore a key moment on which brands can capitalise.

Mother’s Day marketing campaigns are a strategic way of raising visibility, stimulating a community and boosting sales. In this article, we share some ideas for Mother’s Day competitions based on the objectives to be achieved.

SUMMARY

Mother’s Day: a key commercial event for brands
1. Mother’s Day competitions to stimulate your community
2. A Mother’s Day sales promotion to engage customers
3. A marketing game to generate sales for Mother’s Day

Mother’s Day: a key commercial event for brands

Mother’s Day (which takes place on the last Sunday in May in France) is an event celebrated by more than 80% of French people. It’s a time to celebrate mothers and spend time with loved ones. It generates major spin-offs for brands. This is the second biggest marketing event in France in terms of gifts, just behind Christmas.

It has an impact on company sales and is a major boost to revenues. In France, the budget for Mother’s Day is 66 euros. Brands use this opportunity to showcase their products and services or share gift ideas with their customers.

Mother’s Day is an opportunity to communicate values. Retailers can share campaigns that will strengthen their brand image, raise their profile, increase their sales strengthen relationships with their audience.

Gamification to communicate around Mother’s Day

To stand out from the crowd at this major event, companies can engage their community with fun, interactive experiences. Gamified marketing, or the introduction of playable elements into campaigns, is a lever for capturing an audience’s attention.

Companies can turn to different marketing game formats. A photo contest can engage the community around a challenge while generating content (or UGC for User Generated Content) that the brand can share.

The sales promotions, in-store or online, enable you to :

Collecting data to understand customer expectations around Mother’s Day;
Share gift recommendations based on collected product preferences;
Generate sales by sharing incentives such as e-coupons, gift cards, etc.
Build loyalty among the leads generated by collecting opt-ins so that they can be retargeted throughout the year.

Here are 3 examples of original interactive campaigns inspired by gamification, such as the Mother’s Day marketing campaign.

1. Mother’s Day competitions to stimulate your community

Mother’s Day is an opportunity to forge closer links with the community. The campaigns surrounding this special day are an opportunity to promote family values.

Brands can take advantage of Mother’s Day to create a close relationship with their audience. Using sales events to extend the time spent with the brand.

Example: Galeries Lafayette’s Mother’s Day game

For Mother’s Day, Galeries Lafayette have come up with a 100% winning One-Armed Bandit via a game terminal installed for 3 days in 6 shops in France. Results exceeded expectations, with above-average participation. The 1 minute 20 second game time demonstrated an interest in the animation, confirming the success of this campaign.

Galeries Lafayette Mother's Day terminal

Mother’s Day competition was available in mobile format via a QR code. This strategy increased the reach of the campaign. It made it possible to animate all the shops, with
a 100% winning concept. In addition, this co-branding operation made it possible to collect opt-ins for Galeries Lafayette and its partner brand, Rosemood.

Galeries Lafayette Mother's Day competitions

2. A Mother’s Day sales promotion to engage customers

To build customer loyalty, brands need to multiply the number of points of contact. Trade fairs are strategic in terms of engagement because they offer opportunities to connect with the audience.

For Mother’s Day, many people turn to social networks to find gift ideas. It’s a good idea to create a competition to engage prospects and customers and move them along the buying funnel.

Example: SFR’s Mother’s Day campaign

SFR’s Mother’s Day campaign in the Caribbean aimed to raise brand awareness by engaging its audience. The mechanics Match 3 was a resounding success, boosted by Adictiz Ads media coverage. Participants were highly engaged, spending an average of 11 minutes on the game per user.

3. A marketing game to generate sales for Mother’s Day

Finally, Mother’s Day is an opportunity to encourage consumers to buy their gifts. The competition is a tool for generating sales, as it allows you to share attractive incentives (vouchers, discounts, free products, etc.) with your customers.

Gamification makes it easier to personalise recommendations by offering retailers methods of collecting product preferences.Via mechanisms such as Swiper or Gift Finder. Brands will be able to offer customised gift guides that are effective in generating conversions.

Example: Galeries Lafayette’s Mother’s Day marketing campaign

To mark the occasion, Les Galeries Lafayette offered its customers the chance to win gift cards. This instant win strategy ( the Pinata) has enabled us to collect qualified leads and boost conversions.

This strategy, based on encouraging purchases, was based on an end page that directed users to offers, while encouraging them to use the gift card on the merchant site.

Galeries Lafayette - Mother's Day Piñata

Conclusion

Stand out from the crowd this Mother’s Day by offering your prospects and customers the chance to take part in a competition. Thanks to our 100% customisable mechanics, you’ll be able to capture buyers’ attention and move them up your sales funnel!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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Gamification for the employer brand

by sarah Biteau | Mar 11, 2025 | Audience engagement, Engagement

These days, it’s increasingly difficult to find qualified profiles to strengthen your teams, but also to retain talent within your company. It is therefore crucial for organisations to strengthen their employer brand, not only to boost their attractiveness to candidates, but also to better engage and retain their employees.

Gamification is a tool that can help create a strong employer brand, at every stage of the employee experience. In this article, we share with you some best practices and concrete use cases for gamifying your employer brand and responding to the HR challenges you are currently facing.

SUMMARY

What is an employer brand?
Why consolidate your employer brand?
Why gamify your employer brand?

What is an employer brand?

Simply put, employer branding is the way companies present themselves to their employees. While a company’s brand image is primarily designed for and communicated to its customers, its employer brand is also aimed at its employees and the talented people who might consider joining its teams.

It is therefore an organisation’s unique value proposition
as a recruiter and an employer. An employer brand includes a range of very tangible elements, such as the conditions and benefits that the company offers its employees (salary policy, financial and intangible bonuses, etc.). But it also includes more intangible elements, such as the company culture, the values espoused by the organisation and its employees, the career prospects for both the company and its employees, etc.

The employer brand is also built around the image that the company conveys through different
communication tools (career page, LinkedIn profile, presence at trade fairs). But it is also co-constructed by all employees, past, present and future. This involves feedback that they share via their own networks or with a wider audience (on a site such as Glassdoor, for example, but also via their LinkedIn profile, etc.)

Why consolidate your employer brand?

The employer brand is a key element in a company’s ability to grow in the long term. The stronger the employer brand, the more likely it will be to attract, engage and retain the best performers in its teams.

Building your employer brand means you can :

Optimise your talent acquisition strategy. The employer brand helps to attract, engage and retain the most talented people. Not only will talent be more likely to apply to a company that enjoys a good reputation as an employer. But they will also be more motivated to give their best to the organisation and will tend to see themselves as long-term employees.

Ensure its financial stability. Recruitment is a major expense for companies. In the same way, high staff turnover and positions left vacant for too long can have a negative impact on an organisation’s profitability. The ability to attract and retain the best talent is therefore crucial to productivity and growth.

Consolidate your brand image. A company’s ability to offer its employees good working conditions is just as important to its customers. Consumers value responsible brands that respect people, starting with their employees.

Why gamify your employer brand?

Gamification, or the introduction of playful elements into a context not traditionally associated with games, is an excellent way of consolidating your employer brand. Here are 3 concrete steps (awareness, acquisition and retention) where this strategy can be a winner.

1. Gamification to develop an attractive employer brand

In the same way that gamification can be used by brands to raise their profile with potential customers, it is also an excellent way of capturing and retaining the attention of talented people. By introducing playful elements into its communication materials, a company can communicate more effectively with candidates and convey its values and messages in an impactful way.

Gamification offers a multitude of mechanisms for conveying information to your target audience, via an interactive quiz, for example. An interactive approach ensures that your audience will pay closer attention and retain the message better.

For example, many talented young people want to work for companies that share their values. Gamification can be used to communicating and reinforcing the employer’s unique value proposition with candidates. By opting for a Quiz or a Battle, the organisation can communicate its commitments (on work-life balance, sustainable development, diversity and inclusiveness) in a fun and memorable way.

2. Gamification to optimise your recruitment process

Gaming can also enable employers to break traditional recruitment codes. For example, organisations can attract talent by sharing gamified job offers. Instead of listing the requirements and tasks of the position to be filled, companies can use gamification to create immersive offers that highlight their internal culture and values.

By offering a personality test, recruiters can share their expectations in an original way and filter more effectively the profiles that do and don’t suit them. As well as simply standing out from the crowd, gamification is also a profitable strategy for optimising the candidate selection process. Companies can use interactive and fun formats to more effectively identify profiles that match their needs, for example through gamified assessments.

Rather than relying solely on traditional methods (such as tests or job interviews), the organisation can also offer immersive experiences (role-playing, interactive investigations such as escape games). Combined with traditional assessment tools, these enable us to measure candidates’ potential in action more accurately. But they can also be used to assess less tangible skills (such as soft skills like teamwork, empathy, creativity, etc.).

Example: The Bizzbee video competition

The Bizzbee brand proposed a simple challenge: submit your application on video, as originally as possible, and post it on the social networks to gather as many votes as possible from the Bizzbee community. The prize was a CM internship in the social media team and a great atmosphere guaranteed.

3. Games as a means of engaging and motivating employees

Gamification is also a particularly effective way of engaging employees and building loyalty. In this way, employers can gamify their internal development processes, along the lines of their loyalty programmes. This system, which can include elements such as points and levels, will make it possible to offer teams greater recognition, reward them for their achievements and give them a transparent view of their career development possibilities.

Edutainment, or learning by playing, also shows the relevance of integrating gamification into vocational training.Employees gain skills while having fun, and have the feeling that they are growing with the company. But games can also be used to celebrate the organisation’s high points (anniversaries, new product launches) and to unite teams around fun experiences ( sports games, creative competitions, solidarity challenges, etc.

Example: DPD’s Catch All for the Davis Cup

DPD has set up a ‘Catch-all’ game
to engage and motivate its employees during the Davis Cup. It was a great success, with over 6,000 games played. The operation was a resounding success, with over 6,000 games played, reinforcing internal cohesion and enthusiasm around this sporting event.

Conclusion

Gamifying your employer brand is an excellent way of boosting your company’s appeal and better engaging your candidates and employees. Discover
our catalogue of playful mechanisms to optimise your employer value proposition and consolidate your internal culture!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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Improving the customer experience through personalised marketing

by sarah Biteau | Mar 4, 2025 | Activate data, Build loyalty

Personalised marketing is an imperative for brands. A study by Accenture shows that 91% of consumers are more likely to buy from companies that offer relevant content.

These figures illustrate the importance of understaning the expectations of your audience, and of addresing each consumer as a unique individual,
with specific needs. Personalised communication helps to establish a strong relationship, and to engage and retain buyers.

But with the adoption of strict laws and regulations on data collection, it is becoming more complicated for brands to set up a CRM to design personalised campaigns.

In this article, we look at the benefits and challenges of personalised marketing. We will see how gamification platforms can help you overcome these obstacles and deliver personalised messages.

SUMMARY

Defining personalised marketing
Personalised marketing challenges
How to do personalised marketing ?

What is personalised marketing ?

Personalised marketing is a strategy that consists of adapting each and every one of your messages and interactions (campaigns, emailing, customer journeys) based on the data collected from its prospects and customers. This may be demographic, psychographic or behavioural data (
product preferences, purchase history, interests).

Personalisation means creating an experience for each customer (or for each customer segment). When this strategy is put in place, it enables brands to ensure that customers feel listened to (without having the impression of being profiled).

It can be found at every stage of the customer journey. It can be involved right from the product or service design stage, by offering audiences the opportunity to give their opinions via a customisation mechanism.

The challenges of personalised marketing

Personalised marketing helps to improve the customer experience by taking account of expectations and preferences. The result is personalised content that increases satisfaction and loyalty.

Over and above the quality of the experience offered, personalised marketing makes it possible to pursue a number of marketing objectives:

Increase engagement and conversions by deploying marketing actions. A targeted message or product recommendation is more likely to lead to a purchase. Personalisation makes it possible to present products and offers that are likely to be of interest. In addition to conversion objectives, personalisation is used to refine the up- or cross-selling strategy and increase the brand’s average shopping basket.

Boosting customer loyalty. Content and offers aligned with customer preferences are likely to lead to repeat purchases. A brand that understands and responds to customer needs will create a stronger relationship. Anticipating needs demonstrates real proactivity and interest in the brand, which strengthens loyalty.

Stand out from your competitors. Rather than slashing prices, the brand can differentiate itself by offering unique, tailor-made experiences.

Optimise the ROI (Return on Investment) of your campaigns. Investing in personalised marketing generates a higher return on investment than generalist campaigns. Refined customer knowledge and targeted messages will lead to more conversions and therefore better use of your budget.

How do you do personalised marketing?

Personalised marketing is a powerful strategy for targeting, engaging and retaining your audience. Comment la mettre en place ? Voici 3 étapes à suivre pour personnaliser ses prises de parole.

Collecting data (first-party and zero-party)

The basis of a personalisation approach is to understand who you are talking to and the expectations of its audience. This means collecting data, while respecting confidentiality.

Customers need to share information that they feel will have a positive impact on their shopping experience. The transparency and the establishment of a win/win relationship are essential when collecting data for the purposes of personalisation.

This is what the Louvres Hotel group has done. To get to know its audience better, the company has shared a marketing game via which participants could try to win a free trip after filling in a collection form. The company explained at the start of the form that the information would be used to personalise its communications and customer experience.

Louvre Hôtels - Personalised marketing game

Creating personalised content

Once the data has been collected, the brand will be able to segment its audience and create targeted content. Club Med has used the data collected as part of a Swiper to retarget new leads. Participants were invited to choose their favourite Club Med resort. This information enabled the company to personalise its email campaigns with relevant content and offers (price range, location, etc.).

Club Med - Personalised marketing swiper

Optimising personalised campaigns using customer feedback

Personalisation is a strategy that needs to be continuously improved. Chaque prise de parole et interaction doit permettre à la marque d’affiner la qualité du ciblage. Notamment en sollicitant des feedbacks post achat (via un Interactive survey shared in the order confirmation email).

Total used the marketing game as a lever to enrich its customer base. Sent to a targeted part of its CRM base, the Quiz permited to promote the company’s offer and identify prospects likely to become customers.

Conclusion

Personalise the experience you offer each of your customers by getting to know them better. Our Playable marketing mechanisms allow you to collect personalised data about your audience, with their consent (demographic data, product preferences, etc.). You can then segment your customer base using Segment and create targeted marketing messages that are much more powerful for engagement and conversion.

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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Online surveys: 5 examples of successful interactive campaigns

by sarah Biteau | Feb 27, 2025 | Audience engagement, Engagement

To offer relevant products/services and an unforgettable experience, retailers need to understand what motivates their audience. This is a challenge facing marketers.

And yet, online surveys are very simple data collection tools. In this article, we present 5 scenarios in which online surveys can make all the difference to a brand’s marketing strategy.

SUMMARY

1. Create interactive surveys to refine your customer knowledge
2. Qualify prospects with online surveys
3. Boost brand awareness by sharing a digital survey
4. Promote your products via online surveys
5. Improve the customer experience by collecting feedback

1. Create interactive surveys to refine your customer knowledge

Surveys provide a better understanding of customer behaviour. They help companies to gather data about their audience. They are useful for collecting product preferences or analysing purchasing habits.

The aim of the survey: To create personas and/or segment your audience.

Example of a survey: ‘What criterion counts most in your purchasing decision?’ or ‘How often do you buy X type of product?

The benefits of the survey: it allows you to adapt your offer and communication to meet the needs of your target audience.

Use case: Club Med’s ‘Which destination is right for you?’ campaign attracted a large number of visitors. The online surveys generated a flow of new leads and opt-ins, thanks in particular to the targeting of the Adictiz Ads campaign. Thanks to an optimised game path, Club Med was able to qualify these leads by collecting data such as the most liked resort.

2. Qualify prospects with online surveys

To optimise their marketing efforts, brands need to identify leads that have a high probability of converting.

Surveys enable prospects to be filtered and segmented according to their interest in an offer or their position in the buying journey. This format therefore helps companies to identify (on the basis of the responses submitted) qualified leads. They will be able to focus their efforts on users who have a chance of making a purchase or whose average basket will be the highest.

The aim of the survey: to prioritise sales actions and personalise the approach (to improve retargeting campaigns).

Example survey: ‘What budget do you allocate to this type of product?’ or ‘What are your current challenges?’

The benefits of the survey: Rate each prospect according to their potential LifeTime Value and facilitate conversion by understanding prospects’ expectations.

Use case: Leroy Merlin’s ‘Renovation’ campaign collected leads (via the creation of customer accounts) by qualifying them. The mechanism used was a Swiper, which invited users to choose between several project proposals. Each lead was segmented according to their purchasing intentions (kitchen, bathroom, decorating preferences). The brand was able to send personalised offers tailored to the needs of the participants.

3. Boost brand awareness via a digital survey

The survey can be used as a communication tool to increase visibility and reach a wider audience. By publishing the results of its survey, the brand positions itself as an expert and engages its community.

The aim of the survey: to create content and share useful insights.

Example of a survey: ‘70% of consumers prefer fair trade products’ (result of a study carried out by the company).

The benefits of the survey: Improve your brand image and attract the attention of the media and prospective customers by highlighting the relevance of your positioning.

Use case: The Nouvelle-Aquitaine region launched a Swiper competition to promote its landscapes to travellers from neighbouring countries. Thanks to a targeted media campaign, the operation generated a desire to discover the region. The game highlighted the diversity of its landscapes. It also helped the region to identify participants’ preferences. This made it possible to target communications at destinations that were attractive to them.

4. Promote your products via online surveys

Surveys are an opportunity to promote products or services. They allow you to test concepts, functionalities or offers with the market. They can also be used to present the added value of your catalogue in a fun, interactive way.

The aim of the survey: to validate a product and promote its benefits.

Example of a survey: ‘What feature attracts you to our product?’ or ‘Would you be prepared to test this new product?’.

The benefits of surveys: Optimise product launches and encourage adoption through direct feedback.

Use case: Legrand’s Céliane campaign highlighted the products and finishes offered by the brand. The campaign was based around a Swiper game, supported by Adictiz Ads media coverage and a push opt-in stage to maximise registrations. The results reflect user interest in the brand. With more than 111,000 games played and an average of 5 games per subscriber, the campaign helped to engage the audience.

5. Improve the customer experience by collecting feedback

Surveys are a way of evaluating and improving the customer experience. By soliciting feedback after an interaction or purchase, retailers can identify what is working and where improvements are needed. This could be satisfaction with a product, the quality of customer service or the efficiency of an online journey. This feedback enables data-driven decisions to be taken and an optimal customer journey to be offered.

The aim of the survey: to optimise the user experience and strengthen customer loyalty.

Example of a survey: ‘How would you rate our service? What improvements would you like to see in our product?’

The benefits of the survey : By responding to customer feedback, the company demonstrates that it is listening to them. This strengthens their commitment and loyalty by improving the quality of the offer.

Use case: McDonald’s uses surveys to improve the customer experience. Faced with a drop in sales, the chain intensified its collection of customer feedback to identify the improvements it wanted to make. The surveys revealed the relevance of offering a simplified menu and better quality ingredients. McDonald’s implemented these changes, which led to a 4.1% increase in sales.

Conclusion

Online surveys are versatile marketing tools that can be used to analyse the behaviour of your audience, qualify your prospects, enhance the appeal of your offer and boost customer loyalty. To create a truly engaging survey experience, rely on gamification. Adictiz offers you a range of fun polling techniques to suit your brand universe and strategic objectives!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo

Home and garden marketing: 3 examples of spring competitions

by sarah Biteau | Feb 20, 2025 | Branding, Captivate the audience

Marketing in the home and garden sector is booming since the pandemic, with the French investing in their living spaces. According to a study by the Fédération Française du Bricolage, spending on home improvements has risen by 6.2% in 2020. The gardening market is expected to grow by 16% in 2021.

This growth has been accompanied by increased competition, with :

The arrival of new players,
The rise of digital commerce
The ehigher expectations of consumers, more and more of whom are taking up DIY without necessarily being experts.

Faced with these challenges, it’s essential for brands to adapt to trends and offer solutions tailored to the audience’s expectations. In this article, we share advice and examples of how to capture attention and boost sales through competitions during spring.

SUMMARY

Marketing challenges in the home and garden sector
Why organise a spring competition game?

Marketing challenges in the home and garden sector

The home and garden sector has a number of characteristics:

a wide range of products, from home furnishings and decorations to garden equipment;
its seasonality, with demand influenced by trends and the weather;
more complex logistics, for stock management, for product delivery and assembly/returns, etc.

Because of these particularities, the marketing challenges faced by retailers are different from those faced by other sectors.

1. Marketing based on trends and product innovation

The home and garden sector is influenced by trends, in terms of design, materials or technology (think of connected home tools). Brands must innovate to meet consumers’ changing needs. They are looking to improve their quality of life and personalise their space.

2. A seasonal sector requiring effective demand management

Demand for products related to gardening, home maintenance and decoration peaks according to the season. Garden equipment and plants are popular in spring and summer. Heating and home decoration products can experience a sales surge in winter.

The major vertical brands need to optimise their campaigns around the seasons. What’s more, they are banking on an ultra-wide catalogue in order to be attractive and profitable throughout the year.

3. The omnichannel challenge and the digitalisation of the shopping experience

The home and garden sector has undergone a digital transition, with an increasing number of consumers researching and purchasing products online. An omnichannel trend is a challenge for brands, who need to offer a consistent experience online and in-store.

Castorama has incorporated digital technology into its sales strategy, offering customers the option of reserving items online and collecting them in-store. The chain uses digital solutions to advise customers, with video tutorials and advice. As for Leroy Merlin, its application allows users looking for a product in the catalogue to consult stocks in real time in the nearest shop or to check delivery availability.

4. A personalised offering and a focus on sustainability

Consumers are sensitive to product quality, origin and environmental impact. The home and garden sector is affected by the sustainability trend, and is being called on to offer eco-responsible products and sustainable renovation solutions.

5. Customer loyalty and brand experience

The home and garden sector relies on building customer loyalty, as these products are purchased on a recurring basis (home improvement, renovation, maintenance). Building customer loyalty involves reward programs, personalised advice and high-quality after-sales service.

One example is Leroy Merlin, whose ‘Leroy Merlin Club’ loyalty program offers discounts, tailor-made advice and access to free delivery services to the brand’s best customers. Leroy Merlin also offers DIY workshops to build loyalty among shoppers and encourage them to return to the store.

Why organise a spring competition?

Spring is a strategic time for brands in the home and garden sector, as it marks the start of the gardening and landscaping season. It’s a time when consumers start to take an interest in renovation projects and home maintenance (after the winter and the famous spring cleaning).

This is important for brands that don’t communicate on other spring highlights (like Easter) and need to boost their communications at this time of year.

Home and garden retailers can capitalise on the arrival of spring by organising a competition. This strategy will enable them to achieve commercial objectives, including visibility, an increase in their conversion rate and customer retention.

1. Boost awareness with a spring competition

Spring is the time to raise the profile of your home furnishings brand, as consumers are focused on improving their environment and DIY projects.

For DIY chains, the challenge is to remain ‘top of mind’ during this time of year and to position as the essential brand for getting spring projects off the ground. The competition is the ideal format for widening the audience (using fun mechanisms and the promise of attractive rewards) while promoting their seasonal offers.

Example: Showroomprivé’s ‘Garden Party’ campaign, based on a one-armed Bandit instant win, highlighted seasonal products to celebrate the arrival of spring. This fun in-app feature gave visibility to the brand and its partner brands, and encouraged sales.

Showroomprivé - one-armed bandit garden party

2. Attract shoppers to the shop and generate more conversions

Spring is a time when consumers, motivated by the warm weather, want to take action. Spring campaigns can encourage customers to visit shops to buy gardening, DIY or outdoor decoration products.

Competitions are effective here, as they enable retailers to share incentives to buy (in the form of exclusive, time-limited discount vouchers). Gamification acts as a drive-to-store lever. By organising events directly in-store (such as DIY workshops, demonstrations, prize draws), companies attract customers to their point of sale and encourage them to make purchases.

Example: Aushopping chose Outrun to raise the profile of its shopping centres. The scheme, which focused on customer engagement and recruiting new leads, encouraged web-to-store traffic at this time of year. The campaign achieved an conversion rate: all visitors to the game filled in the form and played, underlining the appeal of the operation.

3. Increase your retention rate

The issue of loyalty is crucial for brands, which need to encourage their customers to return to the shop and buy from the brand. To do this, they rely on a high-quality after-sales service or offer an innovative loyalty program, giving access to attractive benefits (discounts, etc.) as well as personalised services.

The competition can be reserved for the company’s VIP customers. But it also serves as a data collection tool. By refining its customer knowledge, the brand can then share recommendations, targeted resources and advice, depending on the project.

Example: The main aim of Lidl’s ‘Les rendez-vous jardin’ campaign was to increase the visibility and awareness of the chain’s garden catalogue. It aimed to generate leads and collect opt-ins so that they could be ‘fed’ via marketing campaigns throughout the year.

Conclusion

Spring is a crucial time for your home improvement or DIY store. By organising a competition on this theme, you can more easily highlight your seasonal offers, attract shoppers to your shops and win their loyalty with recommendations and personalised content. Find out more about our fun ways to boost your communications during this key sales period!

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

Request a demo

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