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Gift cards and gamification, boosting customer engagement

Gift cards and gamification, boosting customer engagement

by | Dec 10, 2024 | Audience engagement, Engagement

Brands are constantly looking for marketing levers to engage and convert their audience. Gift cards are one of the most popular tools for boosting brand awareness and encouraging purchases or repeat purchases.

They are widely adopted by retailers, from fashion to restaurants, not forgetting supermarkets. However, gift cards are also used by smaller brands to engage their audience. They are all the easier to mobilise as part of an omnichannel customer experience. They can be physical or digital.

In this article, we’ll be sharing how to strenghten your relationship with your audience using gift cards. We’ll explore ways of gamifying a gift card program and making the experience interactive and engaging.

SUMMARY

The explosion of gift cards as a mtehod of payment

In 2024, brands reported an increase of almost 25% in gift cards purchases. Gift cards are no longer reserved for the festive season, when they are given as Christmas presents. It is now becoming more widespread during high points such as sales, Black Friday, Mother’s Day and Valentine’s Day (when consumers want to give pleasure or treat themselves).

Another new development is the dematerialisation of gift cards. Long confined to physical shops, they are now exploding in e-commerce. According to a Global POS analysis, the average value of gift cards activated on the web has riser from €50.73 to €59.56 in 12 months, an increase of 17.42%!

For consumers, they are becoming the preferred method of payment, both in retail and online. The distribution of market shares remains equivalent, with fashion leading the way in terms of usage. Nevertheless, we are seeing an increase in purchases made using this methods of payment during the sales period, demonstrating the growing importance of gift cards in consumer habits.

What are the advantages of gift cards for brands?

As well as being popular with shoppers, gift cards also offer benefits for brands. Theses include:

A significant increase in revenues

Gift cards are an opportunity for brands to increase their sales. This is an advance payment that is not always used by its holders. According to CEB TowerGroup, 10% of gift card balances remain unused, which represents a considerable margin. In one year, a brand like Starbucks can make a profit of 1 billion dollars from unused gitf cards. Buyer who use these cards generally spend more than the initial amount,increasing the company’s revenues. 61% of consumers who opt for this payment method spend more than thier balance.

An opportunity to acquire new customers

Many of the customers who buy a gift card are new customers. It is therefore a lever of brand awareness, which capitalise on recommendations to boost visibility. Overall , gift cards reduce acquisition costs. The brand takes advantage of the visibility and traffic of other brands to raise its profile by placing its gift cards in a distribution network (or on platforms such as my gift card).). C’est d’autant plus efficace quand elles sont affichées à côté de celles d’entreprises comme Amazon ou Netflix.

A lever for customer retention and loyalty

Gift cards improve the shopping experience by offering consumers greater flexibility. They benefit from greater flexibility of choice, and the dematerialisation of cards simplifies their use. This tool can also be a way of strengthening the loyalty program and make it stand out from the crowd. By sending them to customer who cross a threshold (or number of loyalty points), brands can increase the repurchase rate. It’s a way of strengthening the relationship with our most committed customers by rewarding them with an e-card.

A tool for collecting customer data

The use of gift cards enables retailers to improve their customer knowledge. They are able to track purchases and collect data (the time between the purchase of the card and its use, the amount of the purchase, the products or services purchased, etc.).

Dematerialised gift cards, sent via an email campaign (as part of a loyalty program), can be used to refine these analyses.. L’entreprise peut suivre le parcours client et calculer son ROI.

Galeries Lafayette - Gift card give away

How to gamify gift cards to boost buyer engagement

While the gift card is a tool for expanding and engaging its audience, it remains a competitive arena. To stand out from the crowd, brands can enhance the experience by opting for gamification. Gamification strengthens the interaction between the company and the consumer, through playable formats and attractive rewards. In the context of a gift card program, this can take the form of:

 

  • Interactive promotional campaigns. Playable Marketing is an excellent way of boosting visibility and encouraging audiences to buy gift cards. the brand can launch a gamified campaign on social networks in order to generate leads and acquire new clients. Le format du contests increase the virality of the campaign and makes it more attractive.

  • Gamified rewards: shoppers can increase the value of their card or unlock rewards (free goodies, free delivery) by taking part in a marketing game or challenge. The brand can integrate a QR code into its gift card, taking consumers to a winning instant to encourage them to buy one.

Conclusion

Gift cards are all the rage, both in-store and online. They’re ideal for raising your brand’s profile and engaging your audience. To make them more attractive and generate more sales, gamify your shopping experience with our interactive mechanics!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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What is data collection? What methods are used?

What is data collection? What methods are used?

by | Dec 5, 2024 | Collect data, Lead gen strategy

Collecting data is crucial for businesses. Organisations rely on data to optimise their day-to-day operations, facilitate strategic decision-making and better address their needs.

What’s more, to refine your knowledge of your business and your audience, it’s important to put in place a data collection strategy. In this article, we look at methods for collecting and qualifying customer data.

SUMMARY

What do we mean by data collection?

Data collection is the process of extracting data from a source to gather information. Then, from the user’s point of view, it can be deployed with surveys, interviews and focus groups as part of market research.

Today, every point of contact is an opportunity for companies to gather valuable information. Browsing a website or application, visiting a shop and interacting on social networks are all opportunities to understand the behavior and expectations of audiences.

The qualification and analysis of this data can then be used to:

  • evaluate the company’s performance (in terms of customer satisfaction, conversion and retention);
  • make better decisions (sales, marketing, operational, etc);
  • predict future market trends and anticipate audience expectations.

The different types of data

Before looking at the different methods of data collection, we need to differentiate between the 3 main types of data.

  • First-party data, i.e. behavioural information collected when customers interact with their sites, applications, products or social networks.

  • Third-party data, collected by third parties, but the reliability, quality and ethical nature of this data is less than that of the previous types.

Why collect customer data?

First of all, when collecting data, you need to identify the reasons why the company wants to have the information. There are many reasons for collecting data (not all of which are mutually exclusive):

  • Enhancing your CRM database. These days, brands need to collect new qualified contacts in order to gather information about their customers. Feeding the CRM is an objective that enables key messages to be communicated. This is made possible by communication levers such as newsletters and SMS. It’s also an excellent way of refining customer knowledge and better addressing needs.

  • To compensate for the deletion of data (which occurs every 3 years). The RGPD stipulates that European authors (including companies) may retain their customer data for 3 years. It is therefore crucial for organisations to plan for data collection opportunities in order to renew their database on an ongoing basis.

The main data collection methods

Depending on the quality and nature of the data, the company can use different data collection methods:

  • Quantitative data collection, using systematic methods. This type of data is distinguished by its ability to provide a basis for statistical analysis of the company. It can be collected via surveys (with closed questions), behavioral observation (data observed on the website, etc.).

  • Qualitative data collection focuses on non-numerical data. This approach favors precision and depth over breadth by offering an insight into the preferences and motivations of its audience. In addition, it can be collected via open surveys and in-depth interviews (one-to-one or via focus groups, etc.).

  • Primary data collection refers to the capture of data that has not been processed beforehand. This is data collected at source (directly from prospects and customers) via forms, questionnaires or interviews.

  • Secondary data collection involves searching for and using data that has been collected for a purpose other than that of the company. This secondary data is often historical and provides a backdrop for new research. It is collected through archival research or database mining.

Gamified tools for collecting customer data

The golden rule of data collection is that the closer you are to the source of the data, the more qualitative, accurate and reliable it is.

Companies therefore need to mobilise tools to collect information from their prospects and customers. They can rely on gamified and interactive formats. These encourage their audience to share information freely and accurately. What’s more, this information can relate to their purchasing habits.

These gamified data collection tools include :

  • The marketing game, ideal for recruiting, engaging and converting. To take part in a competition, users first have to fill in a form. Then, the game mechanics can multiply the number of interactions with the user and the collection of first-party data.
Weekly - collection methods
  • The lead generation form. This tool enables you to recruit and qualify subscribers using a form integrated into the platforms. This is an excellent format for inviting Internet users to share their contact details.
Weekly - lead generation
  • Co-registration to recruit opt-ins. This format enables you to pool your recruitment efforts by associating your company with a complementary collection method (via a partner brand).
weekly - data collection
  • The click to lead email. The brand highlights an offer to encourage the user to subscribe to its newsletter and thus expand its customer database. The opt-in is generated by the click and the user is then redirected to the e-commerce site.
Weekly - email clic to lead

Conclusion

Implementing a data collection strategy is crucial if you are to make the right decisions and target your audience as effectively as possible. To meet today’s data collection challenges, your company needs to multiply its methods and tools so that it has a precise understanding of its market and its audience. Discover our gamified formats to help you recruit leads and share quality data!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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Corum L’Épargne: sports marketing and gamification to boost brand awareness

Corum L’Épargne: sports marketing and gamification to boost brand awareness

by | Dec 3, 2024 | Branding, Captivate the audience, Use Case

CORUM L’Épargne is just one of the brands that have embraced gamification as a communications tool.This French company, which offers transparents and accessibl savings solutions, has chosen Playable Marketing coupled with sports sponsorship to raise its profile and effectively address its audience.

In this article, we’ll look at the relevance of gamification in meeting marketing challenges of the banking sector in general, and CORUM l’Épargne in particular. Through examples of playable campaigns she has run alongside Adictiz, Lucie Odoux, Head of Sports Sponsorship, shares with us the best practices she has learned from them.

SUMMARY

Why has Corum l’Épargne chosen gamification to optimise its marketing campaigns?

The banking sector is facing a number of challenges: creating a closer relationship with a younger audience, improving the customer experience, increasing user loyalty, adapting to new digital communication and usage channels, and so on.

To meet all these challenges, and in particular to strengthen its reputation, CORUM l’Épargne has decided to implement a gamification strategy. As the company has been heavily involved in sport sinces 2018 (supporting 21 athletes in a wide variety of disciplines), gaming is part of its brand DNA. But above all, playable marketing enabled it to achieve several of its commercial objectives.

Boosting awareness marketing through gamification

Above all, gaming is an excellent way to satnd out from the crowd and reach a wider audience.

As Lucie Odoux, Head of Sports Sponsorship, explains in her testimonial:

Gamification allows us to address a new audience, or at least our audience, but in a different, more playful way. It allows players to spend more time with the brand, without really realising it.

By offering fun marketing games, CORUM l’Épargne’s primary objective is to develop its brand awareness. The idea is to multiply the points of contact with its audience via interactive and engaging experiences, in order to work on the presence of mind.

The games enable the company to collect new contacts (via opt-in forms for subscribing to its mailing list and sharing opt-in forms)). New contacts that the company would not necessarily have been able to reach with more traditional communications, such as members of GenZ for example.

Generally speaking, playable marketing is an excellent way of modernising your brand image and humanising your branding. Interactive formats are highly effective in engaging audiences around unifying values and creating a strong emotional bond that traditional communications (static advertising, etc.) are unable to generate.

Raising awareness of the need for better financial management

In a sector as complex and sensitive as banking and savings, play-based marketing can also be a way of raising awareness and educating customers. This is especially true when you’re targeting a fairly young audience, for whom it’s important to share good practice in a fun way.

With these marketing games, CORUM l’Épargne is making its saving message much more accessible. It is also demonstrating transparency, a strong value for the company, by helping its users to understand where they are investing their money.

Improving customer relations and building audience loyalty

Finally, gamification helps to strengthen the bond with its audience: a major challenge for a 100% digital player like CORUM L’Épargne. Gamification makes it possible to extend the time that users spend with the brand: qualitative time that creates a stronger customer relationship, based on positive emotions such as surpassing oneself, creativity, etc.

It’s also a lever for maintaining contact that has been established with prospects and new customers by collecting opt-in data. But also by collecting customer data (via a participation form or by analysing interactions within the game) so that they can be reactivated later with personalised, and therefore more powerful, content.

2 examples of successful gamification campaigns

To achieve these objectives, CORUM L’Épargne has set up two gamification campaigns:

A customizer to boost your marketing profile

The company was involved in sailing, with a boat taking part in various races such as the Vendée Globe and the Route of Rhum, and decided to use this as a lever to raise its profile. With the boat due to undergo major modifications before its next participation in a race, CORUM L’Épargne took the opportunity to involve its audience in the project to decorate the hull and sail.

The Customizer mechanism was ideal for inviting users to suggest ideas for decorations (with elements chosen by the brand beforehand). The players were then able to submit various proposals for the artistic decoration of the boat.

The campaign worjed very well with the CORUM L’Épargne audience, as it allowed them to take an activa part in a mjor project for the brand and let their creativity shine through. The Customizer enabled the company to achieve an excellent opt-in rate (via subscription to its newsletter) and thus raise its profile with its target audience.

Customizer Corum

A game mini-site to optimise your sports marketing

CORUM L’Épargne has also used Playable Marketing to engage its audience and reaffirm its commitment to sport. As a reminder, the company supports 21 athletes in a wide vartiety of disciplines, from fencing and climbing to judo and Formula 2 racing.

As sport is a powerful lever for reaching a wide audience, but also for engaging its public and uniting them around strong values, the company has combined its sports marketing to its gamification strategy. To this end, it has launched a site with six mini sports games allowing users to discover six of the athletes supported by the brand.

This immersive experience enabled CORUM to bring participants into the sporting world of its athletes, while maximising the time spent with brand.

corum l'épargne gamification sport

3 tips for boosting marketing awareness through gamification

Drawing on her experience of gamified marketing, Lucie Odoux shares 3 tips on how to optimise your campaigns and turn them into powerful levers for building brand awareness.

  • Choosing the right entertainment format, depending on tis strategic objective and target audience. They key is to offer an interactive experience that is aligned with the brand’s universe (in this case, sport) and the results you want to achieve. To boost its brand awareness, CORUM relied on popular sports games, but also on initiatives that anebled its audience toget involved in a major renovation project.

  • Track the right KPIs to assess the effectiveness of your campaign and improve what needs to be improved. CORUM L’Épargne wanted to raise its profile, so it monitored its brand image with a sufficiently large panel. The company also monitored its number of subscribers on social networks and its opt-in rate (two key metrics for assessing its ability to reach a new audience).

  • Equip yourself with an effective gamification marketing tool. CORUM chose Adicitiz to give it access to a wide variety of games that are both highly adaptable and easy to customise ot its challenges. It also enlisted the support of the Adictiz teams to create high-quality, innovative experiences and work on the media coverage of its campaigns to reach the right targets.

Conclusion

Gamification is a highly effective way of boosting brand awareness in marketing. Expand your audience and strengthen your brand image with our fun, interactive advertising tools!

 

In 30 minutes, we show you how to launch your own high-performance interactive marketing campaign

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What are Playable Ads? Examples

What are Playable Ads? Examples

by | Nov 21, 2024 | Captivate the audience, Media

Against a backdrop of advertising saturation, brands need to redouble their creativity to capture the attention of their audience. To vary from traditional advertising formats, display banners can now be interactive and even playable. This is what is known as Playable Ads, a playable marketing advertising format that involves gamifying banner ads to make them more captivating, engaging and memorable.

In this article, we’re going to take a look at playable advertising and the many advantages it can offer your brand. W’e’ll also share some concrete examples to inspire you and some practical tips to boost your advertising strategy!

SUMMARY

What are Playable Ads?

Playable Ads are an interactive advertising format designed to capture the audience’s attention by offering them a playful experience. Drawing on the codes of video games, this format engages users by encouraging them to actively interact with the content, whether to solve a challenge, explore a world or complete a task.

Unlike traditional static banners, Playable Ads transform passive interaction into an immersive experience in which the user becomes an actor. This active participation stimulates attention and helps the message to be better remembered, increasing the chances of conversion and boosting the overall impact of the advertising campaign.

By playing on the pleasure of interaction, this advertising format not only improves engagement, but also key indicators such as click-through rates and time spent with the brand.

Playable Ads KPI’s

To assess the effectiveness of a Playable Ads campaign, several key performance indicators (KPIs) are used to measure both the traffic generated and the level of engagement. These KPIs include:

  • Number of impressions: corresponds to the number of times the ad has been loaded.
  • Visibility rate: indicates the proportion of impressions during which the ad was actually seen.
  • Click-through rate (CTR): for Playable Ads, this rate far exceeds the standards for traditional display formats, where the average CTR is around 0.46% (source 2023). For Playable Ads, it can be as high as 3.8% (internal benchmarks 2023/2024).
  • Click-to-play rate: this KPI measures the percentage of users who interact with the ad content. It is around 9.6%, demonstrating the ability of Playable Ads to generate interaction and engage a qualified audience.
  • Landing rate: calculates the ratio between clicks and visits to the site, indicating how many users continue their journey after interacting with the ad.

These indicators show that Playable Ads are particularly effective at capturing attention, engaging users and maximising the impact of campaigns.

 

The different display formats for Playable Ads

Playable advertising comes in different display formats. Each can be adapted to different display distribution networks:

  • The pavé: this is the most popular advertising format. It makes it easier to integrate Playable Ads into (or close to) editorial content. This has the advantage of limiting the effect of banner blindness and capturing consumers’ attention more effectively.

  • Interstitials: this format is compatible with a wide variety of creations. It can appear during natural transitions in an application or in an online gaming experience.

  • The wide angle or half-page: this stands out because of its size. It therefore has a greater impact and allows the advertiser’s animation and content to be displayed in greater detail.
formats diffusion playable ads

The different mechanics of Playable Ads

Depending on the objectives it has set itself, the brand choose a suitable playable advertising mechanism. For example:

  • Engaging mechanics that display promotional codes and reproduce the idea of winning, such as scratch cards or wheel of fortune. The principle is simple and the reward immediate (display of a simple promotional code, for example), making it an excellent lever for visibility and engagement.

What are the objectives of playable advertising?

Like any traditional advertising format, Playable Ads enables brands to generate leads and convert new customers by highlighting their products and services and emphasising their value proposition.

Playable ads are a way of meeting strategic marketing challenges for retailers. Here are the main objectives of Playable Ads:

  • L’engagement. Contrairement à une publicité classique que l’on se contente de regarder, le format interactif encourage les prospects à passer du temps avec la marque. Les avantages sont évidents : les produits sont plus visibles, le trafic est optimisé, et l’engagement supérieur.
  • Qualification and conversion. The interactive mechanics of playable advertising are also a powerful lever for collecting customer data. For example, format such as Swiper or Battle are ideal for capitalising brand awareness and also attracts potentially more qualified traffic, making conversion more likely.

    Reconcile consumers with digital advertising

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    5 examples of playable advertising to inspire you

    Before you get started with Playable Advertising, you can take inspiration from the foolowing examples:

    1. Raise your profile

    Nickel used the Playable Ads format to promote the personalisation capability of its bank cards. users had to choose a card color via a Wheel of Fortune mechanic Once the wheel had been launched, users clicked om a map to discover the offer via one of 15 personalised messages.

    nickel playable wheel of fortune

    2. Present the advantages of an offer

    To support its TV advertising campaign on the connected station, Sowee used the Playable format to enable its audiences to discover the benefits of its product.

    The Memory format was particularly effective here in familiarising prospects with the company’s unique value proposition. Participants had to reform pairs with items such as “fixed prices for 3 years” or “an offer with no commitment”.

    sowee advertising playable

    Reinforce interaction with your audience

    Neo-bank Floa has used Playable Ads to promote its available payment services and appeal to a younger audience segment that appreciates the flexibility offered by banks.

    Users were invited to discover the payment facilities available to them (payment in instalments, no need for proof of payment, etc).

    floa quizz

    4. Reinventing the customer experience

    Carrefour has decided to modernise its brand image by launching an interactive advertising campaign. Thanks to the playable advertising format, the brand offered its audience an immersive experience inspired by slot machines. Offering instant gratification, this format, customised to respect the brand’s universe, enabled Carrefour to better engage its prospects and customers. It was a fun and memorable experience that not only raised brand awareness, but also boosted sales by giving away vouchers.

    Playable ads slot machine carrefour

    5. Improve recall of the promotional message

    Uber Eats has also opted for Playable Marketing to engage its audiences. The company opted for a captivating game mechanic called Rattrape-tout. Customised to reflect the world of Uber Eats, this marketing game enabled the brand to multiply and extend interactions with its audience by totally immersing them in its world. This unique and engaging experience encouraged the creation of an emotional connection, while giving the company the opportunity to anchor its key messages in the minds of consumers.

     

    Annonces jouables Uber Eats

    Feel free to browse other examples of Playable Ads created by Adictiz clients and run your own playable ads!

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    3 ideas for Valentine’s Day campaigns to win over your customers

    3 ideas for Valentine’s Day campaigns to win over your customers

    by | Nov 19, 2024 | Animation, Animation, Captivate the audience, Captivate the audience, Non classifié(e)

    Valentine’s Day is not a celebration for lovers. It’s also a commercial festival that has become a key date in the marketing calendar for brands. In 2024, Valentine’s Day spending in the UK reached significant levels, with an estimated total of over £1.5 billion, according to a study by Finder. This total reflects a notable increase in spending over the years, largely driven by around 65% of Brits who celebrate the day and have an average planned spend of £50 per person.

    Valentine’s Day is actually one of the most important commercial holiday in UK, with Christmas and Halloween. It’s therefore an opportunity for brands to capitalise on consumers’ purchase intentions by offering them romantic gift ideas to give to their significant other.

    To stand out from the crowd during this highly competitive time of the year your business can rely on a powerful marketing tool: gamification. By incorporating interactive mechanics into your audience’s attention and encourage them to purchase their gift from your brand.

    In this article, we share 3 examples of gamified Valentine’s Day campaigns. You can draw inspiration from them to enhance your communication, engage your target audience more effectively, and boost your sales during this key commercial period.

    SUMMARY

    What should you aim in for in a Valentine’s Day marketing campaign

    Even though it remains the ultimate romantic holiday, Valentine’s Day is also an opportunity for brands to promote their offerings. This commercial holiday serves as a prime showcase for businesses that sell potential gifts for couples in love.

    Of course, we think of the traditional bouquets of flowers. Industry professionals expect over a million flowers to be sold for Valentine’s Day this year, with two-thirds being red roses. However, florists are not the only merchants celebrating Valentine’s Day. Fashion, beauty, culture, hospitality… Many sectors are involved in Valentine’s Day marketing.

    Don’t forget about singles, who are also targeted by brands during this key commercial period. On dating apps, the annual peak of activity tends to occur at the beginning of the year. Singles often make New Year’s resolutions, and apps like Happn see an increase of over 20% in their sign-ups during the month of February.

    The main objective pursued by companies in their Valentine’s Day marketing is therefore to increase sales and revenue. The goal of the campaigns implemented is to raise consumer awareness of their offerings and encourage them to buy their Valentine’s Day gifts in-store (physical or digital).

    But beyond the conversion objective, brands can also design their Valentine’s Day campaigns around other strategic goals.

    Increase brand awareness

    Valentine’s Day is an opportunity to gain visibility with a new audience. The aim of the campaign will be to boost brand awareness among couples (or singles) by leveraging viral marketing strategies (such as marketing contests, influencers collaborations, or co-branding).

    Engage your customer community

    After a quiet January following the holiday season, the marketing calendar kicks off with a bang thanks to Valentine’s Day. Businesses can take advantage of this key period to engage their audience. The idea is to increase interactions with the brand, particularly through gamification mechanics.

    Contests, for example, encourage users to be creative and allow businesses to create user-generated content (UGC).

    Collect data

    Customer knowledge is also a significant aspect of Valentine’s Day marketing. Brands can leverage interactions with their audience to collect relevant data, particularly regarding product preferences, as well as opt-ins for their future communication campaigns. This information can be used throughout the year to better segment their clientele and send personalized content and offers.

    Foster loyalty and strengthen brand attachment

    By offering attractive rewards centered around love (such as romantic gateways, gift boxes, etc.), brands can boost customer retention. Marketing games can be offered post-purchase (to encourage repeat buying) or reserved for members of a VIP program to enhance loyalty. By rewarding its best customers, the company can strengthen brand attachment and secure significant revenue.

    3 Examples of gamification marketing Campaigns for Valentine’s Day

    To stand out from their competitors and boost the performance of their Valentine’s Day marketing strategy, an increasing number of companies are betting on gamification. Here are 3 inspiring campaigns to achieve commercial goals and engage their audience more effectively.

    1. Electrolux: a Memory game to enrich their database during Valentine’s Day

    On the occasion of Valentine’s Day, Electrolux launched a campaign aimed at enriching its database, specifically encouraging product registrations. Through an engaging game mechanic, the Memory, the brand was able to collect opt-in very effectively while showcasing its Duos product range.

    Electrolux’s campaign generated significant enthusiasm, showcasing an excellent engagement rate (31K users and an average of 2 minutes per game session) and very good results in lead qualification. This campaign allowed the brand to retarget and retain acquired leads, highlighting the ability of a gamification marketing campaign to create meaningful interactions while achieving notable results in qualification.

    electrolux valentine's day

    Del Arte: a Shooter game to generate new leads

    As every year, the Del Arte brand celebrates lovers on Valentine’s Day. The interactive campaign invites participants to play a Shooter game. They are then redirected to an instant-win opportunity to win particularly attractive prizes for the target audience (gift vouchers, Interflora bouquets, trips to Paris, etc)

    The campaign primarily enabled the company to generate over 40k new sign-ups to its mailing list and opt-ins. These leads were then reactivated throughout the year through strategic marketing campaigns for the brand.

    del arte valentine's day

    3. M&M’s: A shuffler game to boost Valentine’s Day sales

    On the occasion of Valentine’s Day, My M&M’s launched a game to attract new customers by showcasing its product range. Users had to form all the pairs within a set time to access a Shuffler and immediately discover if they won their Valentine’s Day gift box. This highly engaging mechanic allowed M&M’s to generate 30k new leads.

    m&m's valentines day

    Conclusion

    Consumers are particularly attentive to brand content around Valentine’s Day. Capitalize on their purchase intentions and engagement to achieve your strategic goals by launching a gamified marketing campaign. To enhance your communication and boost your results, all you need to do is customize one of our marketing game mechanics!

    In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

    Request a demo