Slot machine | Carrefour

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Start the machine to find out the prize

Inspired by casino slot machines, the one-armed bandit is a very popular game of chance!

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Plunge into the heart of marketing innovation with Carrefour’s Playable Ads campaign, an immersive experience that fuses the charm of gambling with brand awareness. Inspired by slot machines, the Bandit Manchot offers an instant gratification experience, propelling your campaigns to new heights of performance.

The Bandit Manchot, named after its unique articulated arm, offers adjustable parameters such as the number of entries and the uniqueness of the winners. The tool for customising the game’s appearance allows you to showcase your brand image, captivating your audiences with a fun and memorable experience.

Carrefour, a hypermarket pioneer since 1963, is reinventing the customer experience by integrating the one-armed bandit into its marketing strategies. Find out how to create your own One-Armed Bandit in Adictiz and take your campaign to the next level of customer engagement.

Playable Ads ‘Operation Jackpot’ campaign in half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

Playable Ads ‘Operation Jackpot’ campaign in half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

Playable Ads ‘Operation Jackpot’ campaign in block format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

Playable Ads ‘Operation Jackpot’ campaign in block format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

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A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Penalty | Carrefour

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour invites its audience to score goals for the release of FIFA

The penalty kick is a highly engaging mechanism (available in football or rugby mode).

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour is launching a bold campaign to celebrate the long-awaited release of the new FIFA game. The key to this campaign is the innovative use of Playable Ads, featuring the game of Penalty. An immersive experience that celebrates sport and creates a memorable connection with consumers. The Penalty game offers a captivating mechanic in which players are invited to score the maximum number of points in a given time. This unique experience transcends the boundaries of traditional entertainment, offering an exceptional opportunity to combine the world of FIFA with the excitement of Penalty. This Playable Ads penalty format serves as a catalyst to increase awareness of the Carrefour brand by offering users an interactive and engaging experience. This campaign goes beyond simply promoting the FIFA game by creating an immersive experience that gets users excited. By using Playable Ads, Carrefour sets itself apart from the competition by offering a unique interactive experience, strengthening the emotional connection between the brand and consumers. Carrefour’s Playable Ads penalty campaign represents an interesting marketing strategy to promote the release of a new game.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Swiper | Carrefour

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour surveys its audience with Swiper

Invites an audience to select their preferences by swiping left or right

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour is unveiling its new Playable Ads Swiper campaign, a bold strategy aimed at polling its audience’s preferences and personalising its promotional offers. This form of interactive advertising is proving to be a major asset, differentiating the brand and boosting brand awareness.

The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.

Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.

By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Outrun | Carrefour

by Audrey Edart | Jan 24, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Showcasing products with an arcade game

Outrun maximises the time your audiences are exposed to your brand universe

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Test the game

Discover the perfect fusion of arcade nostalgia and modern marketing with Carrefour’s Playable Ads Outrun campaign. Orchestrated to coincide with the pre-order of the iconic game Cyberpunk 2077. Immerse yourself in the captivating world of the Outrun, a car arcade game module adapted by Adictiz.

The Outrun, a real interactive gem, maximises the amount of time your audience is exposed to your brand universe. Integrating this mechanism into your marketing strategy offers a unique opportunity to promote your brand in a fun and memorable way.

Adictiz offers customisation options to align the game module with your brand identity. By combining this innovative approach with the release of Cyberpunk 2077, Carrefour is immersing its audience in an immersive adventure that transcends the virtual world.

The Playable Ads Outrun campaign is the ideal way to propel your brand into this unique world. Creating an unforgettable gaming experience and strengthening your market presence. Experience the perfect blend of past and future with a unique campaign, immersing audiences in a journey where the nostalgia of the Outrun meets the modernity of Cyberpunk 2077.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo