An interactive format to capture purchase intent and engage your audience
The Shopping List is an interactive mechanic that invites users to create their favorite product selection from a given list. This format captures purchase intent and reveals your audience’s preferences. As a powerful performance driver, it helps qualify prospects, personalize offers, and boost conversion, while making the campaign attractive by offering the chance to win the final selection.
The Shopping List is an interactive mechanic that invites users to build their favorite product selection from a provided list. This format captures purchase intent and uncovers your audience’s preferences. As a true performance driver, it helps qualify prospects, personalize your offers, and boost conversion, while making the campaign appealing by offering a chance to win the final selection.
Why launch a Shopping list?
Capture purchase intent: allow your audience to choose their favorite products;
Collect enriched data: gather detailed insights on product preferences to segment your audience;
Boost conversion: guide your users toward personalized selections of suitable products;
Multi-format distribution: integrate the Shopping List into your website, mobile app, and social media channels.
An effective instant win mechanism for recruiting leads
The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
The Wheel of Fortune is one of the most popular mechanics for recruiting new leads. This simple, fully-customizable mechanic invites participants to spin a wheel to find out immediately if they’ve won.
A competitive format to engage your audiences during sporting highlights
Penalty is a game of skill that challenges participants to score as many points as possible by aiming at targets during penalty kicks. Available in football or rugby versions, this immersive format can be easily adapted to your marketing highlights. Designed to stimulate competition, it encourages players to challenge themselves and spend more time with your brand. Combined with a form and prizes to be won, it also becomes a performance lever for collecting qualified leads and feeding your CRM campaigns.
Le Penalty est un jeu d’adresse qui invite les participants à marquer un maximum de points en visant des cibles lors de tirs au but. Disponible en version football ou rugby, ce format immersif s’adapte facilement à vos temps forts marketing. Conçu pour stimuler la compétition, il incite les joueurs à se challenger et à passer plus de temps avec votre marque. Associé à un formulaire et à des dotation à gagner, il devient également un levier de performance pour collecter des leads qualifiés et nourrir vos campagnes CRM.
Pourquoi lancer un Penalty ?
Capter l’attention : un format universel qui attire immédiatement l’audience et prolonge le temps d’exposition à votre marque ;
Stimuler l’engagement : une mécanique à score qui crée du challenge et incite les participants à rejouer et à partager leur expérience ;
Transformer l’engagement en performance : associé à votre CRM, le Penalty devient un levier pour animer un programme de fidélité, booster la conversion ou enrichir vos futures campagnes marketing ;
Intégration multi-formats : site web, réseaux sociaux, application mobile, playable ads, ou borne interactive.
An effective instant win format for generating qualified leads
The One-armed Bandit is a slot machine that invites participants to launch the machine and try to align three identical symbols to win a prize. Fast and fun, this format immediately grabs attention and showcases your endowments. A real performance driver, it maximizes your recruitment of qualified leads while offering an entertaining, customizable experience.
The one-armed bandit is a slot machine that invites participants to launch the machine and try to align three identical symbols to win a prize. Fast and fun, this format immediately grabs attention and showcases your endowments. A real performance driver, it maximizes your recruitment of qualified leads while offering an entertaining, customizable experience.
Traffic and lead generation: collection of qualified data; data segmentation from the platform;
Instant engagement: instantly won prizes/winning moments captivate the audience and boost conversion;
Multi-format integration: website, social networks, mobile application, playable ads, e-commerce pop-in or interactive kiosk;
Viral effect: participants can share the campaign with their friends and family, amplifying your audience.
Strengthen customer relationships at the point of sale through interactivity
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Scan & Play offers an interactive point-of-sale experience by inviting customers to scan a QR code or barcode from a receipt, flyer or POS display. They are then taken to a competition, quiz or personalised content. The data extracted from the scanned code (e.g. store ID, product type, channel) not only allows you to measure the performance of the campaign, but also to personalise messages, prizes or redirects based on the profile or purchase context.
Why launch a Scan&Play ?
Bringing a point of sale to life: an interactive experience accessible via receipt, flyer or POS advertising to enhance the customer experience in store.
Encourage conversion: immediate access to a <a href="https://www.adictiz.com/guide-dotation/ ” style=”color: #0092ff;”>gift (promo code, game, etc.) encourages customers to return to the store or complete an online purchase.
Leverage data from scanned codes: every piece of information in your barcodes or QR codes (store ID, product, channel) can be used during or after the campaign to refine the user journey, trigger specific redirects, and activate targeted emails.
Activate and retain: by extending the relationship after purchase, Scan & Play becomes a CRM lever to engage customers over the long term.
