Wheel of Fortune | Nickel

by Audrey Edart | Aug 28, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel revolutionises the way it presents its banking services

The Wheel of Fortune is an extremely popular interactive game

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel, always at the forefront of innovation, is launching a bold marketing campaign centred on an interactive wheel of fortune, a captivating tool designed to highlight the benefits of its banking services. This initiative reflects Nickel’s commitment to offering a unique user experience, while standing out in a highly competitive market.

The campaign is based on the ingenious use of the wheel of chance, a playful mechanism that invites users to turn the wheel to discover the colour of their future Nickel bank card. This fun, interactive format immediately grabs attention, making the experience both memorable and informative.

At a time when traditional advertising is struggling to stand out because of ‘banner blindness’, Nickel is breaking new ground with an approach that transcends this trend. The wheel of fortune stands out as a strategic choice, allowing Nickel to capture the attention of its audience in an effective and non-intrusive way. This interactive approach not only highlights Nickel’s banking services, but also creates a direct and engaging link with users.

The campaign not only promotes Nickel’s services, it also makes them accessible and attractive through a fun interface. The wheel of fortune allows users to discover banking services in a fun way, while highlighting the simplicity of the service’s operation and the absence of complications. This interactive format reinforces Nickel’s image as a modern banking solution tailored to everyone’s needs.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

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Slicer | Nickel

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel shatters preconceived ideas about banking

The slicer, a ninja-like fruit with highly engaging gameplay

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of marketing innovation with the Playable Ads Nickel campaign. An immersive and captivating experience designed to break down traditional banking prejudices. The Slicer, a Fruit Ninja-like game mechanic, invites players to skilfully slice through visuals representing words with negative connotations.

Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.

For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.

Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo