Slicer | SFR

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR showcases its e-catalogue in Playable Ads

Use of a scoring game to promote a digital catalogue for Christmas

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

As the festive season approaches, SFR is rolling out its innovative playable ads Slicer campaign, an innovative marketing strategy designed to boost its e-catalogue for Christmas. Inspired by the famous Fruit Ninja game, the Slicer offers a captivating experience where players are invited to cut up virtual fruit. By skilfully navigating through the touch screen or using a computer mouse, participants engage in a fun game while discovering the world of the brand. This bold campaign highlights the Slicer’s ability to capture consumers’ attention and actively involve them in playable advertising. By personalising the game with SFR’s own visuals, the playable ads slicer creates an immersive and memorable experience. One of the Slicer’s key assets is its ability to generate visibility for a brand’s products and services. The Slicer’s ease of integration makes it a versatile tool for online promotion. Directing traffic to SFR’s e-catalogue, the campaign plays a crucial role in the brand’s strategy. By offering a fun and personalised experience, SFR is positioning itself as an innovative and accessible brand, ready to meet its customers’ needs in a creative and engaging way.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Battle | Dordogne

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The Dordogne promotes its region with Playable Ads

Ideal mechanism for conducting a survey and gathering insights

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The picturesque Dordogne region is revealing itself in a new light thanks to an innovative Playable Ads Battle campaign. This immersive, fun experience offers a unique opportunity to promote the region. And to encourage tourism, all through an engaging and adaptable game mechanic.

The Playable Ads Battle is based on a simple but captivating mechanism. Participants are invited to choose between two images, representing how the audience feels about the Dordogne. This playful approach appeals to all audiences and offers infinite scope for customisation. But Playable Ads Battle is more than just an advertising campaign. It’s an innovative way of showcasing the Dordogne, engaging audiences, gathering relevant data and raising awareness.

By adding a touch of creativity to tourism promotion, Playable Ads Battle avoids the ‘banner blindness’ frequently seen in traditional campaigns. By avoiding the trap of ignoring the usual banner ads, this interactive experience offers increased visibility and improved memorability, creating a lasting impact in the minds of the audience.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

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Memory | Eden auto

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Eden auto unveils its new product range

Memory mechanics encourage brand, offer and service memorability

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore the Eden Auto Playable Ads campaign and immerse yourself in an immersive experience as the new Kia range is showcased. But how can you stand out in a sea of advertising? That’s where the Playable Ads campaign comes in, offering an interactive experience that captivates consumers and boosts brand awareness.

Participants have to find the pairs of cards in a limited time, creating an engaging and memorable experience. This immersion in the world of Eden Auto strengthens consumers’ emotional connection with the brand.

The flexibility of the Memory game allows complete customisation, enabling Eden Auto to adapt the campaign to the preferences of its target audience. Whether it’s adjusting the number of cards, the time limit or personalising the visuals with the Kia logo, every detail is carefully thought out to maximise the impact of the campaign.

In summary, the Eden Auto Playable Ads campaign offers an innovative approach to presenting a new product range. It combines the appeal of interactive games with the power of digital marketing. It’s an experience that transcends the boundaries of traditional marketing, offering consumers a captivating immersion in the world of Kia.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Swiper | Carrefour

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour surveys its audience with Swiper

Invites an audience to select their preferences by swiping left or right

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour is unveiling its new Playable Ads Swiper campaign, a bold strategy aimed at polling its audience’s preferences and personalising its promotional offers. This form of interactive advertising is proving to be a major asset, differentiating the brand and boosting brand awareness.

The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.

Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.

By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Outrun | Sowe

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee promotes a service with an arcade game

Outrun maximises audience exposure to a brand universe

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.

The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.

By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.

By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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