by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Arouse curiosity with the whack-a-mole
Offer an entertaining experience for a cinema release or product launch
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Immerse yourself in a captivating advertising experience with the Playable Ads Allociné campaign, featuring the game Whack-a-mole. Inspired by the famous arcade game of the same name, Whack-a-mole offers an addictive game experience in which users click on elements emerging from various holes. This fully customisable gameplay fits seamlessly into the world of the film Pierre Lapin. Released in 2021, this captivating film is an adaptation of the famous adventures of Peter Rabbit written by English author Beatrix Potter.
The Playable Ads campaign highlights this hilarious adventure by integrating the game Whack-a-mole, an entertaining game mechanic.
Personalise your Playable Ads experience by adjusting the game settings to suit your preferences. Take advantage of this opportunity to maximise engagement and create an interactive experience.
More than 200 brands trust us
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by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Carrefour invites its audience to score goals for the release of FIFA
The penalty kick is a highly engaging mechanism (available in football or rugby mode).
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Carrefour is launching a bold campaign to celebrate the long-awaited release of the new FIFA game. The key to this campaign is the innovative use of Playable Ads, featuring the game of Penalty. An immersive experience that celebrates sport and creates a memorable connection with consumers. The Penalty game offers a captivating mechanic in which players are invited to score the maximum number of points in a given time. This unique experience transcends the boundaries of traditional entertainment, offering an exceptional opportunity to combine the world of FIFA with the excitement of Penalty. This Playable Ads penalty format serves as a catalyst to increase awareness of the Carrefour brand by offering users an interactive and engaging experience. This campaign goes beyond simply promoting the FIFA game by creating an immersive experience that gets users excited. By using Playable Ads, Carrefour sets itself apart from the competition by offering a unique interactive experience, strengthening the emotional connection between the brand and consumers. Carrefour’s Playable Ads penalty campaign represents an interesting marketing strategy to promote the release of a new game.
More than 200 brands trust us
A single platform for achieving your marketing objectives and collecting exclusive data
by Audrey Edart | Jan 26, 2024
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Casino Max introduces its promotions with Playable Ads
Cracking the Piñata by tapping on it, a truly entertaining experience
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
In a saturated digital landscape, Playable Ads Casino stands out. Offering a dynamic solution to overcome user indifference to traditional banner advertising. Banner blindness results from the tendency of users to instinctively ignore visual ads. Playable Ads offers an interactive experience that arouses curiosity and encourages active participation.
Unlike static banners, the Pinata requires direct action on the part of users. They literally have to tap on it to crack it and discover the hidden prize. This interactive approach transforms passivity into engagement, breaking with the monotony of conventional advertising. By physically stimulating users, the Casino campaign creates a memorable experience, bypassing ‘banner blindness’ and significantly capturing attention.
By adapting this mechanic to the digital environment, playable ads Casino combines the excitement of gaming with a promotional approach, creating an immersive and entertaining experience. This unique blend of interactivity and suspense helps to maintain user interest, turning every interaction into an opportunity to build brand awareness.
More than 200 brands trust us
A single platform for achieving your marketing objectives and collecting exclusive data
