Mystery word | Qonto
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Qonto promotes its services to professionals
A mystery word campaign for the French and German markets
Inline-rectangle
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Half-page format
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Qonto, the neobank dedicated to businesses, recently launched an interactive campaign in France and Germany to promote its banking services, in particular the speed of its international business transfers. At the heart of the initiative is a captivating mystery word game, designed to engage users while highlighting Qonto’s strengths.
The mystery word game, at the heart of this campaign, invites participants to guess a key word related to Qonto’s banking services.Users start the game with a word to guess, helped by a set of letters. Each time a letter is selected, players find out whether it is part of the mystery word, and its position in the word is revealed. This game mechanic is intuitive, accessible and engaging, offering a user experience that is both fun and educational.
The main goal of this campaign is to highlight one of Qonto’s key advantages: the speed of its business transfers abroad. By playing the mystery word game, participants will gradually discover this major benefit.
Launched simultaneously in France and Germany, this campaign reflects Qonto’s desire to adapt to the cultural specificities of each market while delivering a consistent message. The mystery word game, thanks to its simplicity and universal nature, transcends linguistic and cultural barriers, offering a harmonious experience to users in both countries. The clues and words chosen are carefully tailored to resonate with the expectations and needs of professionals in these markets.
Playable Ads campaign in inline-rectangle format
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
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