Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem

Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.

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FROM ATTRACTION TO LOYALTY

Attracting attention
in a saturated market

Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.

Launch a new reference

Raise awareness of a product range

Promote your brand in-store

Brand awareness: strengthen your brand image

Co-branding: reach a new target group

FROM ATTRACTION TO LOYALTY

Make the act of buying engaging

Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.

Contest with proof of purchase

Post-purchase rewards

Boost app downloads

FROM ATTRACTION TO LOYALTY

Make the act of buying engaging

Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.

Contest with proof of purchase

Post-purchase rewards

Boost app downloads

FROM ATTRACTION TO LOYALTY

Building loyalty and commitment all year round

Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.

Celebrating a brand anniversary

Promoting partners

Surf on an event or highlight

Trade marketing

Managing a community

MEETING THE CHALLENGES OF THE SECTOR

Get to know your audience better

Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.

Test your knowledge: explore the brand universe

Identify trends by comparing products in a battle game

Participatory voting: engage your audience by soliciting opinions

Composing a wishlist

MEETING THE CHALLENGES OF THE SECTOR

Get to know your audience better

Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.

Test your knowledge: explore the brand universe

Identify trends by comparing products in a battle game

Participatory voting: engage your audience by soliciting opinions

Composing a wishlist

MEETING THE CHALLENGES OF THE SECTOR

Brand-distributor relations

Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.

Post-purchase game: download a receipt to play

Embracing customers directly via a form

Scan & Play: scan a QR code to play

Find unique codes to unlock exclusive content

Augmented reality experiences on packaging

MEETING THE CHALLENGES OF THE SECTOR

Digital purchasing
& M-commerce

Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.

Amplify the impact of your omnichannel campaigns

Boost mobile app downloads

Offering mobile-first experiences

Stimulate mobile discovery and purchase

MEETING THE CHALLENGES OF THE SECTOR

Digital purchasing
& M-commerce

Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.

Amplify the impact of your omnichannel campaigns

Boost mobile app downloads

Offering mobile-first experiences

Stimulate mobile discovery and purchase

MEETING THE CHALLENGES OF THE SECTOR

CSR at the heart of the customer experience

Transform your CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.

Promoting responsible product ranges

Test your audience’s CSR knowledge

Enhancing product traceability

Encouraging eco-responsible actions

Rewarding sustainable behavior

Promoting local initiatives

Electrolux-Ecoline-01-consumer-marketing

Mechanics dedicated to the consumer goods sector

… and a whole host of other game mechanics to discover right now!

Discover the catalogue

Gamification in retail : Reinventing the customer experience and energising the point of sale

Engage your customers at every stage of their buying journey with interactive in-store and online experiences.

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GAMIFYING THE CUSTOMER JOURNEY

Discovery stage

Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.

Surfing on an event or highlight

Brand anniversary

Promoting your brand and your offer

In-store interactive terminals

Partnership: reaching a new target

GAMIFYING THE CUSTOMER JOURNEY

Purchasing stage

Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.

Post-purchase rewards

Liveshopping

Gamify your products with Scan & Play

GAMIFYING THE CUSTOMER JOURNEY

Purchasing stage

Post-purchase rewards

Liveshopping

Gamify your products with Scan & Play

GAMIFYING THE CUSTOMER JOURNEY

Building loyalty and commitment all year round

Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year.

Promoting partners

Strengthen the brand’s image

Managing a community

Promoting a loyalty programme

Authenticity and UGC (User generated content)

Consolidating attachment through recurrence

REVITALISING YOUR POINT OF SALE

Know your target

Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.

Carry out a personality test

Identifying consumer habits

Assessing brand knowledge

Enhancing your CRM

REVITALISING YOUR POINT OF SALE

Know your target

Carry out a personality test

Identifying consumer habits

Assessing brand knowledge

Enhancing your CRM

REVITALISING YOUR POINT OF SALE

Boost your drive-to-store

Attract your customers in-store with campaigns that create a direct link between digital and point of sale.

Geolocated contests

Open-door events

Promoting a brand in-store

Treasure hunt

Exclusive offer on interactive terminal

Shop opening

REVITALISING YOUR POINT OF SALE

Promoting your catalogue

As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.

Push opt-in: anticipating communication

Launching a new brand

Promoting a range of products

Communicating about the new catalogue

Compare prices with the competition

REVITALISING YOUR POINT OF SALE

Promoting your catalogue

As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.

Push opt-in: anticipating communication

Launching a new brand

Promoting a range of products

Communicating about the new catalogue

Compare prices with the competition

REVITALISING YOUR POINT OF SALE

Increase conversion

Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers.

Identifying best-sellers

Offer vouchers to boost sales

Post-purchase reward

Segmentation to improve presentation

Boosting in-app purchases

Mechanisms dedicated to gamification in retail

… and a whole host of other game mechanics to discover right now!

Discover the catalogue

Banking sector

by Julien Pirson | Dec 30, 2024

Gamification in banking and insurance: reinventing the customer experience

Create intergenerational experiences to reinvent customer relations and enhance your image beyond traditional financial services.

Request a demo

REINVENTING THE CUSTOMER EXPERIENCE

Generate interest

Capture attention from the very first contact thanks to interactive formats. Gamification simplifies complex offers, enhances the value of your commitments and creates an immediate bond with your prospects.

Promoting your brand and your offer

Interactive kiosks in branch

Surfing on an event or highlight

Partnership: reaching a new target

Recruiting new members

visual-case-bank-insurance-Galeries-Lafayette

REINVENTING THE CUSTOMER EXPERIENCE

Revolutionising the purchasing phase

Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.

Post-purchase rewards

Promoting your services

Boost app downloads

Prize draws

REINVENTING THE CUSTOMER EXPERIENCE

Revolutionising the purchasing phase

Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.

Post-purchase rewards

Promoting your services

Boost app downloads

Prize draws

REINVENTING THE CUSTOMER EXPERIENCE

Building loyalty and commitment all year round

Strengthen customer relationships with regular interactive bank marketing experiences. Games, challenges and rewards encourage long-term brand loyalty.

Organising meetings (trade shows)

Acting and committing to purchasing power

Consolidating brand loyalty

Promoting partners

Brand awareness: strengthening the brand’s image

Managing a community

COMMUNICATE DIFFERENTLY

Corporate culture & corpotainment

Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.

Motivate and engage internally

Celebrate a birthday

Revealing a new identity

Rejuvenate your brand image

COMMUNICATE DIFFERENTLY

Corporate culture & corpotainment

Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.

Motivate and engage internally

Celebrate a birthday

Revealing a new identity

Rejuvenate your brand image

COMMUNICATE DIFFERENTLY

Appealing to all generations

Tailor your communications to each profile using gamification and bank marketing. Offer interactive experiences that speak to all generations, promoting inclusion and engagement at every stage of the customer relationship.

Standing out and attracting attention

Deconstructing prejudice and stereotypes

Targeting the younger generation

Managing your social networks

E-mailing and newsletters

visual-case-bank-insurance-credit-agricole

COMMUNICATE DIFFERENTLY

CSR

Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.

Social and legal obligations

Inclusion and equal opportunities

Commitment and sustainable development

Opt-in: RGPD compliance

COMMUNICATE DIFFERENTLY

CSR

Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.

Social and legal obligations

Inclusion and equal opportunities

Commitment and sustainable development

Opt-in: RGPD compliance

COMMUNICATE DIFFERENTLY

Beyond Banking

Offer an enriched customer experience that goes beyond traditional banking services. Gamification allows you to create personalised interactions, reinforcing the added value of your brand while offering innovative and connected solutions. and sustainable development

Promoting partner offers

Promoting non-banking services

Get to know your audience: quizzes, voting…

Personalising exchanges

Better online and in-branch conversion

Mechanisms dedicated to bank marketing / insurance

… and a whole host of other game mechanics to discover right now!

Discover the catalogue

Sports sector

by Julien Pirson | Dec 19, 2024

Gamification in sport: from sports marketing to unforgettable experiences

Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.

Request a demo

COMMITMENT AT EVERY STAGE

Before the event

Get the adrenaline pumping with unique activations to generate excitement. Get your fans involved and turn anticipation into excitement!

In-app game: putting together your team

Customise your jersey with the customizer

Prediction : who will win?

Prize draws

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

Interactive terminals in a sports village or shop

Scan & Play your QR codes on a giant screen

Money can’t buy: offering a unique, exclusive, VIP experience

Behind the scenes: player interviews

Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

Interactive terminals in a sports village or shop

Scan & Play your QR codes on a giant screen

Money can’t buy: offering a unique, exclusive, VIP experience

Behind the scenes: player interviews

Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

Commiting all year round

Because sport is something you experience every day! Liven up your community and get fans involved in the life of the club and its athletes.

Promoting sponsors

Brand awareness: strengthening the club’s image

Involving fans in club life

Influence: establishing a link between athletes and fans

Managing a community

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

Targeting an audience of enthusiasts

Publicising an event

Managing your social networks

E-mailing and newsletters

Playable Ads : the playable display format

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

Targeting an audience of enthusiasts

Publicising an event

Managing your social networks

E-mailing and newsletters

Playable Ads : the playable display format

FROM ACQUISITION TO LOYALTY