by Audrey Edart | Jan 26, 2024
Sowee promotes a service with an arcade game
Outrun maximises audience exposure to a brand universe
Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.
Very popular playable ads format,
thanks to its impactful and uniform size.
This format typically appears during natural transitions within an application.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.
By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.
By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.
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by Audrey Edart | Jan 24, 2024
Showcase products with an arcade game
Outrun maximizes your audience’s exposure time to your brand’s universe.
Discover the perfect fusion of arcade nostalgia and modern marketing with Carrefour’s Outrun Playable Ads campaign. Orchestrated to coincide with the Cyberpunk 2077 pre-orders, dive into the world of Outrun, an arcade game module adapted by Adictiz.
Very popular playable ads format,
thanks to its impactful and uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
A true gem of interactivity, Outrun maximizes your audience’s exposure time to your brand universe. Integrating this mechanic into your marketing strategy offers a unique opportunity to promote your brand in a fun and memorable way.
Adictiz offers customization options to align the game module with your brand identity. By combining this innovative approach with the release of Cyberpunk 2077, Carrefour plunges its audience into an immersive adventure that transcends the virtual world.
The Outrun Playable Ads campaign is the ideal way to propel your brand into this unique universe. Create an unforgettable gaming experience and strengthen your market presence. Experience a perfect blend of the past and the future with a unique campaign, plunging the audience into a journey where Outrun nostalgia meets Cyberpunk 2077 modernity.
More than 200 brands trust us
Flexible plans
tailored to your needs
Whether you are a beginner or an interactive marketing specialist, our range of prices will meet your marketing objectives.
A single platform for achieving your marketing
objectives and collecting exclusive data
