Carrefour invites its audience to score goals for the release of FIFA

Carrefour is launching a bold campaign to celebrate the long-awaited release of the new FIFA game. The key to this campaign is the innovative use of Playable Ads, featuring the game of Penalty. An immersive experience that celebrates sport and creates a memorable connection with consumers. The Penalty game offers a captivating mechanic in which players are invited to score the maximum number of points in a given time. This unique experience transcends the boundaries of traditional entertainment, offering an exceptional opportunity to combine the world of FIFA with the excitement of Penalty. This Playable Ads penalty format serves as a catalyst to increase awareness of the Carrefour brand by offering users an interactive and engaging experience. This campaign goes beyond simply promoting the FIFA game by creating an immersive experience that gets users excited. By using Playable Ads, Carrefour sets itself apart from the competition by offering a unique interactive experience, strengthening the emotional connection between the brand and consumers. Carrefour’s Playable Ads penalty campaign represents an interesting marketing strategy to promote the release of a new game.