Buy and play, a post-purchase game

Upload your proof of purchase to access an instant win where you’ll discover a scratch card game with instant results.

Buy and play is an upload module. Participants must attest to the completion of an action (e.g. having made a purchase in a store) by importing an image(JPG/PNG, GIF, SVG) or a document(PDF).

They can certify :

• Purchase via receipt upload
• Object ownership by means of a photo of the object concerned
• Locate the user at a precise point by uploading a photo of him or her in the expected situation.
• The discovery of a clue hidden in a store by uploading a photo of the clue.

The buy-and-play game can be linked to a number of mechanisms(instant win, score game, prize draw, etc.), which become accessible thanks to the proof of purchase.

This is a particularly effective mechanism if you want to meet “Drive-to-Store” or “Drive-to-Web” objectives.

Customize appearance :

• Upload button
• Validation button
• Visual background

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The Gatecode game, post-purchase par excellence.

Enter one or more codes (obtained at the point of sale or when purchasing) to access the next game stage.

The GateCode mechanic is perfect if you want to set up a post-purchase game.
Thanks to this module, only users with an access code(such as a receipt, QR code or product barcode) can take part in a specific game or campaign.

This technique is particularly useful for targeting customers who have already made a purchase, by creating an exclusive post-purchase campaign.
Customers are invited to enter the code communicated via a medium(POS, website, email or in-store) to access the game and try to win a defined prize.

The gatecode is fully customizable, offering the possibility of creating a branded campaign to maximize engagement and conversion.
Campaign parameters can also be adjusted according to business needs, such as the number of codes that can be used by each user, or the possibility of using the same code several times or sharing codes.

By restricting access to a specific campaign or page, gatecodes can also be used to filter campaign entries and target a specific audience.
In fact, this technique makes it possible to target only those customers who have made a purchase, increasing the chances of conversion and loyalty.

In short, the Gate Code mechanic is a powerful marketing lever for increasing in-store traffic and sales.
Thanks to its complete personalization, this strategy makes it possible to create an exclusive, targeted campaign, maximizing customer engagement and conversion.

Customize appearance :

• Visual background

Discover how to create a Gatecode game in Adictiz.

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