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Sports marketing: how to engage your audience

Sports marketing: how to engage your audience

by | Apr 14, 2025 | Audience engagement, Engagement

The 2024 Games in Paris promise to be a major global event, attracting millions of fans. As a result, many brands are looking to position themselves around this sports marketing event to engage their audiences with content around the games.

Contrary to what you might think, sports brands and sports clubs are not only ones who can communicate around sporting competitions. Whatever sector your brand operates in, it’s perfectly possible to launch a campaign or organise makreting games to the event.

Adictiz shares tips and ideas for sports marketing competitions so that you too can join in the momentum of the 2024 Games.

SUMMARY

Why your brand can’t afford to miss out on sporting events

Major sporting events are always high points for brands. Les fans ont les yeux rivés sur les rencontres, partagent leur ferveurs avec les autres passionnés et se tournent vers les marques qui supportent leurs athlètes préférés.

The Games, along with the football World Cup, are certainly among the most unifying sporting events. Just read the study carried out by Kanta and ACPM for #DemainLaPresse 2 years ahead of the Paris 2024 Games.

The results of this survey of more than 2,000 French people show that 68% of them believe that the use of games in brand communications is positive for their image. It attracts public attention, particularly when celebrities or sportspeople are featured in marketing campaigns.

The list of advertisers positioning themselves on the games is logically made up of the various official partners of the event (such as EDF, Caisse d’Epargne, Coca Cola and Visa). But they are not the only ones positioning themselves on the event and all players can take advantage of fan engagement to expand their audience and increase their visibility.

The strategy of communicating around the games, in particular by organising a sports event or game, is all the more effective given that 2 out of 3 French people say they are preparing to follow the Paris games. And they will be doing so overwhelmingly via digital channel. 58% of those questioned said they preferred live or replay television broadcasts (compared with just 9% who watched the games in person).

Sport and gamification adictiz

Affirming your valued and commitment to sport

Because of the various formats and contexts in which you can set up a marketing game, gamification offers many advantages to your brand. But the main benefits you can reap are:

Above all, the games are an opportunity for bands to assert their values, in keeping with the philosophy of this age-old event. Parity, equal opportunities, courage, determination. The world of sport is an ideal place to communicate the idea of surpassing oneself, to encourage people to take up sport, particularly for their physical and mental health, and to promote a message of benevolence and acceptance of differences.

Brands that commnunicate around a sporting event therefore take great care with their storytelling. The FDL Group Encourages women’s sport and intends to support at least 400,000 women in this area by promoting female ambassadors. As an offical partener of the Games, Cisco has launched a program to encourage 8-16 years olds to take up sport. The fist event enabled hundreds of young people to meet athletes from a Cisco team, take part in training sessions and take part in challenges.

Over and above the valued associated with sport, many companies are campaigning for a more environmentally-friendly organisation and committing their audience to green initiatives. Renault is providing athletes with electric vehicles to transport them from the athletes’ village to the sports facilities. Maif, for its part, organised a General Assembly focusing on sport and the planet and set up a number of projects on the theme of water. Its partnership with swimming coach Philippe Lucas aims to raise fans’ awareness of water conservation through dedicated actions.

sports marketing

Engaging your audience with game marketing for a sporting event

As you can see, the two key ingredients of a marketing campaign to engage fans during a sporting event are:

  • Position your brand on strong values linked to sport’s world;
  • Associate your image with that of sportsmen and sportswomen and sports celebrities to promote your brand to a wider audience.

But beyond the advertising messages and initiatives organised around the 2024 Games, the best way to engage your audience on this occasion is to use of sports’ mechanics. Gamified marketing already makes it possible to use game mechanisms (such as video games, scratch cards or board games) to bring a more playful and interactive dynamic to campaigns.

With the Paris 2024 Games, gamification takes things a step further by combining games’ mechanics with those of sport. Your brand will be able to organise competitions, create Playable ads or challenge your audience around games in general, or a particular sport.

Here are a few examples and ideas for sports competitions to inspire you.

A scratch card game to win tickets for athletics events

On 3th July, La Française des Jeux launched a scratchcard game offering participants the chance to win tickets for the athletics events at the Paris 2024 Olympic Games. The short-lived game, entitled “Mon ticket for Paris 2024” (My ticket for Paris 204), will give players the chance to win two “highly-placed” tickets for the athletics events, as well as transport to Paris, accommodation and catering. Ten million tickets will be drawn and the brand has announced around a hundred winners.

Example of a sporting event game

A sports video competition to challenge game fans

The instant win is a Christmas competition that’s really easy to sept up. It’s also highly engaging, as participant know instantly if they’ve won a prize.

For this year’s Olympic Games, the organisers have launched a video competition hosted by French tennis star Jo-Wilfried Tsonga. Tsonga is challenging his fans to make a 30 second video of their best jongles. The winner could win a special training session with Tsonga.

This sport competition has enabled the organising committee to increase its visibility among a younger audience. But it also increased the commitment of its community thanks to UGC (User Generated Content).

Create a playable ad on the theme of a sporting event

The Olympic Games have also launched a nmuber of mini-games on the Paris 2024 Club area. The aim this time is to promote the platofrm and grow the 2024 Olympic Games community. Your brand can use this as inspiration to create playable ads on the theme of sporting disciplines such as hurdling, running, etc.

Make your mini-games even more engaging by adding difficulties,etc. With each game played, participants can collect points that unlock benefits (such as discounts or free gooies for the Olympcis, for example).

Looking for a good idea for a sports competition? You can also organise:

  • A photo competition to encourage your customers to show their support for the sportsman with a dedicated filter and hashtag;
  • A quiz in the hostory of the Olympic Games and the different sports represented;
  • A competition with a random drawing or a wheel of fortune to win tickets for the Olympic Games, goodies, etc.

Discover our solution to launch your sports game!

Engaging audiences at Christmas through gamification

Engaging audiences at Christmas through gamification

by | Apr 14, 2025 | Audience engagement, Engagement

Christmas is undoubtedly one of the most important times in your marketing calendar. But it’s also a time when consumers are bombarded with advertising messages. Why not take advantage of this by offering Christmas competitions to your audience?

Gamified marketing is a highly effective way of setting yourself apart from the competition and achieving your objectives.

Find out how gamification can maximise your brand’s visibility and your audience’s engagement during the festive season. We also share some original ideas for competitions to set up, depending on your audience and your objectives.

SUMMARY

What do we mean by gamification?

Let’s start with a quick reminder

Gamification is a marketing strategy that involves incorporating animations and/or games into traditional marketing campaigns (email, display, website, etc.). The aim is to boost the engagement of your audience your business objectives (such as increasing your sales, for example).

Let’s take an example. At Christmas, gamification generally takes the form of an interactive advent calendar. Every day, from.1 to 25 December, participants discover a new box behind wihich a mini-game is hidden, giving them the chance to win a gift.

It’s an excellent way of captivating your audience throughout December. But it’s also a great way to vary the fun activities by inviting your prospects to spin a Wheel of Fortune, take part in a Christmas Quiz or win an instant prize.

Why create a Christmas competition?

Because of the various formats and contexts in which you can set up a marketing game, gamification offers many advantages to your brand. But the main benefits you can reap are:

  • Capture the attention of your prospects and boost your visibility. La gamification est en effet un excellent moyen de se démarquer de la concurrence. D’autant plus lors de temps forts comme Noël, le Black Friday, etc.
  • Engage your audience. The fun aspect and the possibility to win a reward encourage users to interact with your brand.
  • Incease your conversion rate. Providing free prizes or toher benefits can encourage your prospects o buy more from your brand. As well as bringing them to your site, you can offer them a promotion to trigger a purchase.
  • Collect and activate customer data. The marketing game is also an excellent way of collecting first-party data. You can then use it to refine your marketing strategy, adapt your offer to your customer’s expectations, etc.
Christmas competition

Christmas games ideas to engage your audience

Gamification is a simple and effective way of achieving your sales objectives in the run-up to Christmas. But what format should you choose? If you’re short of ideas for Christmas competitions, here are a few examples to inspire you.

1. Create a digital advent calendar for Christmas

The most popular Christmas device is undoubtedly the virtual Advent Calendar. This digital version of the traditional calendar allows you to immerse your audience in the world of your brand by creating a reccuring appointment from the first to the 25th of December.

Every day, participants discover a new game and can win prizzes (material or otherwie). In exchange, all they have to do is fill in a form on your site.

Brands that have opted for this marketing strategy and created an online Advent calendar game are gaining in visibility and boosting their conversion rate.

Click here for more advent calendar ideas.

2. The survey

The Christmas survey is a Christmas competition based on the classic survey. You ask your customers to answer a series of questions or give their opinion. Each participant can win points or advantages on your online shop. The best answer, for example, will be rewarded with an exclusive price.

This format is an excellent way of engaging your audience and gathering feedback about your brand. You can ask thel what they would like you to improve, etc. This data is a real goldmine for refining you marketing strategy and your offering.

3. Christmas competition

Another ultra-interactive feature you can offer your audience at Christmas is a competition. It’s an excellent way of stimulating the creativity of your community and generate UGC (user-generated content).This content is valuable for your brand because 97% of buyers under the age of 30 say that content by other consumers influences their purchasing decisions.

For example, you could launch a Photo Contest and invite your subscribers to post photos with your Christmas-themed products. You can also take advantage of the opportunity to get your teams involved to create an even stronger bond with your audience and share with them what goes on behind the scenes at your company.

4. Instant Win

Instant wins are Christmas competitions that are easy to set up. It’s also highly engaging, as participant know instantly if they’ve won a prize.

You can integrate them directly into your e-commerce site, but also via your marketing emails or social networks. The one-amed bandit, the wheel of fortune or a Flip and Win mechanism are excellent examples of instant prizes to engage your audience.

our tips to maximise the impact of your Christmas games

Now all you have to do is launch your Christmas competition. To maximise its impact, remember to follow these best practices:

  • Launch your competition at the beginning of the month : get ahead of the game to grab your audience’s attention as early as possible. But also to ensure that your gifts arrive before Christmas;
  • Optimise the distribution of your Advent calendar. Utilisez tous vos canaux de communication pour amplifier l’impact de votre jeu concours. Mobilisez vos réseaux sociaux, mais relayez également votre campagne via votre newsletter, votre site web, en magasin (via un QR code) ou en vous associant à des influenceurs ;
  • Choosing the right rewards : be relevant in your choice of prizes. And be generous to encourage your audience to take part (for example, by offering delivery costs to the losers on the final page).
  • Think retargeting: increase audience retention by sending instant, personalised emails to participants to build loyalty.

Launching Christmas competitions is therefore a powerful marketing strategy for engaging your audience, generating leads, collecting qualified data and boosting your sales. To create your own interactive Christmas game and gain a significant competitive advantage during this busy period, discover our gamification platform.

Influencer marketing campaign: the example of Celio

Influencer marketing campaign: the example of Celio

by | Apr 14, 2025 | Audience engagement, Engagement, Use Case

It cannot be repeated often enough: social networks have completely transformed the way brands communicate. Influencer marketing is adapting to these new codes and is now focusing on levers such as gamification, interactivity and influence.

The brands that come out on top are those that take advantage of these levers to create highly engaging campaigns. This is particularly true of Celio, the men’s ready-to-wear brand.

In the run-up to Father’s Day 2023, Celio has organised a campaign which combines all the ingredients we’ve just mentioned. La caisse des Pères combines gamification, interactivity and influencer marketing in collaboration with content creator GMK.


Launched via our gamified marketing platform, this article takes you behind the scenes of an example of an original and effective competition. You’ll also find some best practices for launching your own marketing campaign.

SUMMARY

La caisse des Pères: a perfect example of an influencer marketing campaign

To celebrate Father’s Day and promote its collection of t-shirts created for the occasion, Célio opted for a marketing game. The principle was simple: participants had to :

For the version of the competition on the Celio website (and not on social networks), participants had to fill in a form.. In-store, the brand’s customers could simply scan a QR code to go straight to the entry form.

influencer marketing game competition campaign

The prize for this no-obligation competition is a second-hand (77,990km) 2017 Audi RS6 avant performance 605, registered in France and with a street value of €81,900.

And the results are in: in just 3 days, 780,000 people signed up for the competition and Celio’s Instagram account registered over 800,000 new followers! It’s an excellent example of an original marketing campaign that results in an unprecedented boost in visibility and engagement!

Marketing game mechanisms to borrow from Celio

If Celio’s competition has had such a huge impact, it’s not just because the brand is serious about Father’s Day and has pulled out all the stops for the occasion, as it explains in its press release.

Above all, it’s because it has a good understanding of gamification mechanisms to apply to your marketing campaign. you can take inspiration from this by following the best practices that have been applied for this marketing game.

Choosing the right prize

The success of a competition depends above all on the appeal of the prize. In the case of Celio, the brand had put a car up for grabs, presented as every father’s dream car. Valued at over €80,000, the prize is very tempting indeed.

What’s more, to maximise the impact of its marketing campaign, the brand teamed up with an influencer specialising in sports cars. The community that was redirected to Celio’s competition was obviously very interested in the chance to win an Audi.

Simple (for participants) and effective (for the brand) participation conditions

As mentioned above, the Celio competition was open to everyone, with no obligation to buy. So you didn’t have to buy anything from the brand to win the car. Celio is thus considerably widening its audience and proving its generosity (since in exchange for such a gift, it expects nothing more than a little strength on the networks or the sharing of personal data).

In addition to its marketing campaign on Instagram, Celio also ran its competition on its website via a simple form to fill in. This was an effective strategy, as it was easier for the brand to implement, while at the same time allowing it to naturally redirect participants to its site (and thus encourage them to place an order on its online shop).

So it kills two birds with one stone and collects more :

  • visibility and engagement on its social networks;
  • traffic to your website and therefore potential sales in your shop.

A multi-channel competition for even greater impact

In addition to the very accessible participation conditions, Celio succeeded in multiplying the impact of its marketing campaign by launching it across several channels. Audiences could participate via social networks, directly on the brand’s website, and also in-store by scanning a QR code to access the form.

This multi-channel strategy makes it possible to reach a larger number of potential participants. It also helps you to achieve a number of different objectives: gather data on your target audience, boost sales, increase your profile on social networks and expand your audience.

Influencer marketing: an effective lever for your marketing games?

The great strength of Celio’s original competition was also its partnership with an influencer. As already mentioned, GMK is a particularly good choice because its community is naturally interested in the prize, and therefore more likely to take part.

But above all, with almost 4 million followers on Instagram, Celio is considerably increasing the reach of its marketing campaign among an audience of young men who are a good match for its buyer persona.

The partnership with GMK was not limited to announcing the marketing game, as the influencer regularly posted updates on the random drawing and the discovery of the car by the winner and his father. Celio has perfectly understood how to maximise the impact of influencer marketing.

influencer marketing

The brand is banking on a privileged, long-term partnership with the content creator. And she’s taking advantage of GMK’s publications to tease a new competition in the near future to win another car!

Want to launch your own gamified marketing campaign? Discover our solutions for creating a marketing campaign as powerful as Celio’s.

4 AdTech trends to incorporate into your marketing strategy

4 AdTech trends to incorporate into your marketing strategy

by | Apr 14, 2025 | Audience engagement, Engagement

La manière dont nous communiquons en ligne ne cesse d’évoluer, notamment avec l’usage de l’AdTech. Cela vaut pour les particuliers et pour les marques, qui doivent s’adapter aux nouveaux canaux et stratégies marketing pour garder une longueur d’avance sur leurs concurrentes.

En quelques années, nous sommes passés des encarts publicitaires télévisés ultra scriptés à des campagnes marketing natives sur les réseaux sociaux, créées et portées par les consommateurs. Les marques adoptent ainsi une communication authentique et engageante en misant sur des leviers comme les jeux marketing, les challenges sur les réseaux sociaux ou encore l’UGC.

Ces stratégies marketing repose sur l’usage des nouvelles technologies publicitaires, que l’on appellent aussi AdTech. Quelles sont les tendances fortes pour optimiser la manière dont votre entreprise communique avec son audience ? Comment les intégrer à votre calendrier marketing ? Nous répondons à toutes vos questions !

SUMMARY

What is AdTech?

Le concept d’Adtech fait référence à un éventail de technologies et solutions qui permettent à votre marque de créer et diffuser ses campagnes publicitaires. Il peut s’agir de logiciels ou de plateformes SaaS offrant différentes fonctionnalités. Mais encore d’outils plus ciblés qui se concentrent sur la personnalisation, le ciblage, ou le monitoring de vos publicités digitales.

Un très bon exemple d’AdTech est le système de header bidding. Il s’agit d’un programme informatique qui permet de gérer les enchères et de fixer le prix le plus juste entre la régie publicitaire (par exemple Google ou TikTok) et l’annonceur (comme votre marque).

4 tendances AdTech à surveiller en 2023

Le monde des AdTech évolue à vitesse grand V. Pour booster la visibilité de votre marque et maximiser son taux d’acquisition, il est crucial de garder un œil sur les nouvelles technologies publicitaires à intégrer à votre stratégie.

Voici les tendances fortes à surveiller en 2023 :

Advertising programming

La programmation publicitaire (ou programmatic advertising) consiste à automatiser l’achat et la vente d’espace publicitaire sur un large spectre de canaux de diffusion. Mais aussi pour un large choix de format display (y compris les annonces display responsive, qui s’adaptent à l’appareil de l’utilisateur).

Cette technologie permet à votre entreprise d’allouer son budget efficacement et de s’assurer que ses campagnes aboutissent au résultat attendu (nombre de clic, taux de conversion, etc.)

La programmation publicitaire devrait continuer à connaître une forte croissance ces prochaines années. En 2019, plus de 86 % des dépenses publicitaires display ont été programmées. Ce pourcentage dépassera les 91 % en 2023.

Artificial Intelligence and AdTech

L’IA prend de plus en plus de place dans le secteur de l’AdTech. Elle permet d’optimiser la segmentation, d’affiner le ciblage ou encore de personnaliser votre message en fonction des comportements de chaque consommateur.

Netflix utilise par exemple l’intelligence artificielle pour définir automatiquement parmi plusieurs choix de vignettes celle qui a le plus de chances de pousser ses utilisateurs à regarder un film ou une série.

Mobile-first advertising solutions

Les annonceurs reconnaissent de plus en plus l’importance de répondre aux besoins des consommateurs qui utilisent principalement leur mobile pour se connecter à Internet. Les entreprises de l’AD Tech développent donc des formats et stratégies spécifiques aux mobiles, notamment la publicité intégrée aux applications.

The gamification boom in AdTech

L’AdTech est de plus en plus liée au gaming en ligne. Cette connexion se fait à tous les niveaux. On assiste à un véritable boom de la publicité native dans les jeux, en particulier dans les applications de jeu gratuites. Les utilisateurs sont invités à visionner une publicité avant de pouvoir commencer ou continuer leur partie. Cette pratique est de plus en plus populaire, notamment pour les applications partenaires de la plateforme de streaming Twitch.

En parallèle, les publicités intègrent une dynamique de gamification. Les consommateurs étant exposés chaque jour à plus de 1 200 publicités, ils ont développé une forme de banner blindness (soit le fait d’ignorer les informations partagées dans les bannières publicitaires classiques).

Pour gagner la bataille de l’attention, les marques ont donc dû inventer de nouveaux formats, plus ludiques. C’est dans ce contexte que sont apparus les Playables Ads (soit littéralement la publicité jouable). Ces formats display interactifs sont en effet idéaux pour donner de la visibilité aux campagnes, renforcer les performances publicitaires et améliorer la notoriété d’une marque.

Concrètement, la playable ad est donc un mini-jeu qui va s’exécuter pendant quelques secondes. Ce format est devenu si populaire qu’il ne se limite aujourd’hui plus aux applications de jeu mais aussi aux marques généralistes. Elles peuvent ainsi capter l’attention et engager leurs prospects à travers un jeu marketing.

The benefits of Playable Ads for your brand

The Playable ads advertising format offers your brand a number of advantages. The first is to capture the attention and boost the acquisition of your targets by offering them unique and entertaining content.

In the world of gaming, playable advertising is a bit like the interactive trailer for your mobile application. But for a brand in another sector, such as beauty, telecoms or sport, this gamified format is an extension of your game marketing strategy.

Your playable ad allows you to promote a new product or service by letting players discover it in an immersive virtual environment.

Playables ads help you to achieve several objectives:

  • Brand awareness: by raising awareness of your offer and demonstrating its added value;
  • Engagement: by encouraging users to interact with your brand. Playable ads attract 47% more attention than traditional video ads.
  • Conversion: by boosting traffic to your application or website.
  • Qualification: by gathering insights that will enable you to capitalise on consumer preferences.

Examples of interactive and playable displays

When it comes to gamification scenarios, you’re spoilt for choice. Memory, Battle, Swiper or Rattrape-Tout. Your brand can draw inspiration from different game mechanisms depending on the product to be promoted and its target audience.

Annonces jouables memory red sfr

To give you an example of a promotional campaign in the form of Playable ads, RED by SFR recently used the Memory game mechanic to present its range of packages. The interactive format makes the advertising more engaging. But the very nature of the game also encourages better retention of the information presented (and in particular the value delivered by the company).

Tape taupe | RED by SFR

Tape taupe | RED by SFR

Mystery word | Qonto

Mystery word | Qonto

Wheel of Fortune | Nickel

Wheel of Fortune | Nickel

Swiper | Cetelem

Swiper | Cetelem

Scratch-off | FDJ

Scratch-off | FDJ

Slot machine | Carrefour

Slot machine | Carrefour

Catch them all | Uber Eats

Catch them all | Uber Eats

Glutton | Orange

Glutton | Orange

Memory | Sowee

Memory | Sowee

Scratch-off | Wamiz

Scratch-off | Wamiz

Slot machine | SFR

Slot machine | SFR

Wheel of chance | Tiime

Wheel of chance | Tiime

Whack-a-mole | Allociné

Whack-a-mole | Allociné

Penalty | Carrefour

Penalty | Carrefour

Pinata | Casino Max

Pinata | Casino Max

Slicer | SFR

Slicer | SFR

Battle | Dordogne

Battle | Dordogne

Memory | Eden auto

Memory | Eden auto

Swiper | Carrefour

Swiper | Carrefour

Outrun | Sowe

Outrun | Sowe

Whack-a-mole | SFR

Whack-a-mole | SFR

Slicer | Nickel

Slicer | Nickel

Catch Them All | SFR

Catch Them All | SFR

Outrun | Carrefour

Outrun | Carrefour

Battle | Del’Arte

Battle | Del’Arte

Quiz | Floa Bank

Quiz | Floa Bank

Battle | easyVoyage

Battle | easyVoyage

Battle | Maison du monde

Battle | Maison du monde

Scratch-off | Monster

Scratch-off | Monster

Scratch-off | Lotus

Scratch-off | Lotus

Playables Ads catalog

Conclusion

The new advertising technologies (or AdTech) enable your brand to meet its key marketing challenges and stand out from the competition. Your ability to create unique interactive experiences will be a powerful lever for attracting and converting new customers, as well as gathering and activating valuable insights into your market. Discover our turnkey solutions for creating your Playable ads or opt for customised support for your next campaigns.

Live Shopping et gamification : boostez vos performances marketing !

Live Shopping et gamification : boostez vos performances marketing !

by | Apr 14, 2025 | Audience engagement, Conversion

Live shopping has really taken off over the last two years, and the popularity of the practice continues unabated. It has become commonplace for brands to go live to showcase products and generate sales.

But this sales channel can be optimised to meet more than one objective. By introducing gamification before and after the live event, brands and chains can engage consumers, collect preferential data and generate qualified leads. Let’s take a look together at the benefits of this Swiss Army knife, which you can incorporate into your marketing strategy straight away.

SUMMARY

The reinvention of live shopping

The figures don’t lie: live shopping is an enduring trend in our consumer habits.

But what exactly is live shopping? Live shopping is a way of buying products during the broadcast of a live video, through an influencer or a brand.

According to a McKinsey study, this practice is becoming increasingly popular, and will account for up to 20% of e-commerce by 2026.

According to a McKinsey study, this practice is becoming increasingly popular, and will account for up to 20% of e-commerce by 2026.

online sales

Gamification and live shopping: the sales promotion duo

To build customer loyalty, it’s essential to understand their needs and expectations. To do this, you can use different tools such as data analysis, focus groups or feedback.

Surveys and e-mailing are also powerful tools in the quest for customer loyalty. By gathering information, you can improve your product or service offering by proposing solutions that are better adapted to your customers’ needs.

Online sales and commitment

Take surveys, for example. By questioning customers directly, valuable information can be gathered and then used by brands and chains.

The questionnaires can be distributed via different channels, such as e-mail campaigns, on the merchant’s website or on social networks. Customers then log in to their account to take part in the survey.

Once the responses have been collected, companies can analyse them to identify trends and customer preferences. On the basis of this information, product or service offers can be tailored to better meet the needs of their customers, and thus improve customer loyalty.

Live shopping: a tool for getting to know your customers

As well as analysing in-store behaviour, live shopping also makes it possible to observe trends that are popular with consumers. Through chat or surveys, it is possible to gather information that can then be activated.

With a post live game, ask participants for their opinions and collect qualified data. An email campaign including promotional offers will boost conversion.

Lead recruitment guide

Generate live leads

Live shopping allows you to talk to potential customers, but not to identify them! Although social networks can provide valuable information about participants, that’s where the data collection stops. In order to be RGPD compliant, it is essential that users voluntarily provide their data. Gamification is the ideal way of collecting first-party data.

Live Shopping figures

How do you set up a gamification campaign for Live Shopping?

To be effective, your Live Shopping site must meet a number of criteria:

  • Benefit from a large audience and qualified subscribers with an affinity for the brand. They will be responsive to product demonstrations to ensure a good conversion rate

  • Be engaging and interactive to capture this audience from the beginning to the end of the Live Shopping session

Preparing for Live Shopping

Before the live event: collect qualified registrants who have an affinity with your brand thanks to a very simple game that allows users to register for a random drawing that will take place during the Live Shopping event.

Coupled with a social gauge, this system will ensure a high level of virality to boost Live registrations. The social gauge is a widget that gives participants extra chances in the random drawing every time one of their friends signs up.

Capturing attention during the live show

During the live event: engage to maximise attention and encourage memorisation. Offer live participants the chance to take part in an interactive game displayed directly on the live window. This type of feature allows instant-win discount offers to be won and encourages conversion.

Online advertising

Boost your online sales after the live show

After the live event: activate participants with targeted content to boost conversion. Invite live participants to take part in an exclusive game and distribute discount offers to trigger purchases. An opinion game mechanism can also help you detect purchase intentions and get to know your audience better so you can segment your CRM base.

Conclusion

Live Shopping combined with marketing games offers huge potential for brands and retailers looking to boost their engagement and conversion rates.

By offering consumers an interactive and entertaining experience, brands can create deeper emotional bonds, promote their products interactively, identify qualified prospects and boost sales. So don’t miss out on this new channel, which is increasingly becoming a sales channel in its own right.

Now it’s your turn!

6 ideas for interactive and engaging marketing campaigns

6 ideas for interactive and engaging marketing campaigns

by | Apr 14, 2025 | Audience engagement

Engaging marketing campaigns are essential on today’s marketing landscape, as they enable you to stand out from the crowd by grabbing people’s attention.

By encouraging interaction and two-way communication (brand-consumer), the chances of increasing memorability of a marketing or advertising campaign are higher. This type of fun experience also fosters a more lasting and solid relationship.

Moreover, interactive marketing campaigns have strong viral potential (on social network in particular). Enthusiastic participants are more likely to share the campaign with others, helping the brand’s message to spread quickly.

Let’s take a look at 6 ideas for engaging marketing campaigns that enable brands to better connect with their target audiences.

SUMMARY

Get to know your customers better through surveys

Survey campaigns play a central role in engagement marketing, serving a number of purposes:

  • Data collection : a survey is used to gather precise information about consumer preferences, needs and opinions. This enables strategic marketing and sales decisions to be made.

  • Sustainable commitment: audiences feel listened to and involved in the brand’s decision-making process. This strengthens their loyalty over the long term

  • Content generator: it can be reused in articles, infographics, videos, etc. This content enriches the brand’s communication and enables it to continue to engage its audience in a relevant way.

    Survey marketing campaigns offer a participative approach to better understand consumer needs, personalise offers and build a relationship of trust with brand audiences.

    survey engaging marketing campaigns

    Discover your brand with a quiz

    The quizzes are essential elements of interactive and engaging marketing. Indeed, we have all encountered this mechanism at some point in our lives as Internet users and/or consumers. But what are the real benefits?

    • Interactivity : Quizzes are simply fun. They encourage participants to get actively involved and keep their attention on a web page.

    • Collection of qualified leads: by requesting personal information via the form, the operation builds up a database of qualified leads. This data is valuable for future targeted marketing campaigns.

    • Education : Quizzes can be used to educate the public on a specific subject related to the brand or product offering. In this way, they can demonstrate the benefits of a product and promote a positive perception of the product as an authority in the field.

     

    Lead recruitment guide

    Working on your image with UGC campaigns

    UGC campaigns (User Generated Content) are one of the most engaging concepts in marketing. On the one hand, they enable the brand to develop solid relationships with its customers. On the other hand, they help to reinforce credibility and raise its profile by leveraging user-generated content.

    In fact, the participants in the operation post varied, creative and unique content (videos, testimonials, photos) for a set period of time on the brand’s website and/or social networks. This content is then made available to the brand. In this way, it enhances the brand’s online presence. This content is considered authentic and therefore reliable, because it is produced by consumers themselves, which reinforces trust.

    However, this type of operation is not suitable for all audiences. The highly engaging nature of these campaigns requires audiences to be sufficiently responsive.

    Here’s an example of a selfie competition with McDonald’s:

    Make your ads more visible with playable Ads

    Playable Ads are becoming increasingly common in programmatic marketing. Did you know? The number of ads, their lack of relevance and their intrusiveness are the three main reasons for using a blocking tool (VPN Mentor, 2019). This type of display format achieves several key objectives:

     

    • The product is highlighted : the immersive experience offered by playable Ads allows users to discover a product in a fun and entertaining way. This approach stimulates attention, which increases the chances of arousing users’ interest and converting them into potential customers.

    Here’s an example of a playable ad that can be used to quickly survey an audience while presenting a range of products in a display banner:

    engaging marketing campaigns

    Personalise the shopping experience with a shopping list

    A Shopping List campaign consists of offering users a list of recommended products based on their preferences and purchasing habits. The advantages of this type of marketing competition are :

    • Personalisation of the shopping experience: more relevant thanks to the collection of behavioural data.

     

    • Maximising conversions : instead of searching through thousands of products, users are given a selection that matches their expectations. This makes it easier for them to make decisions and encourage them to make purchases, including impulse purchases. Sending promo codes by email after participation amplifies the phenomenon.

    In short, marketing campaigns such as Shopping List or Gift Finder make it possible to offer an original and personalised shopping experience, helping to build long-term customer loyalty.

    Gift finder guerin

    Boost engagement with puzzle or score-based games

    Marketing competitions that focus on reflection offer unlimited potential for personalisation for the brands that offer them. They are a powerful tool for spending time with your audienceto encourage engagement and interactivity. The advantages of this type of operations are :

     

    • Involvement of participants to solve a problem or participate creatively. By challenging them intellectually, these games encourage players to invest time and effort in the brand experience.

     

    • The potential for enthusiasm among participants: the competitive aspect and the possibility of winning attractive prizes. create a sense of motivation and attract new participants when the game is shared. This helps to increase brand visibility.

     

    To measure the effectiveness of these competitions, it is advisable to monitor key performance indicators such as the time spent on the game, the number of games played, the score obtained, etc. These metrics provide valuable information about participant engagement and enable the success of the campaign to be assessed.

    memory eram

    Conclusion

    Engaging interactive marketing campaigns are a major asset for brands wishing to engage their audiences in an original way.

    These different interactive formats have the advantage of catching the eye and staying in people’s minds. They also respond to a large number of marketing issues facing brands today, such as advertising saturation, the collection of first-party data, building loyalty, etc.

    A tool like Adictiz can be used to create captivating interactive experiences to engage audiences, collect and activate data. Finally, a wide range of formats tailored to each objective is available on an innovative and comprehensive platform.

    Want to find out how to engage your audience using interactive formats?

    Request a demo