Captivate the audience

2025 marketing calendar: playable marketing ideas

by Agnes Constant | Nov 26, 2024 | Animation, Captivate the audience

A marketing calendar is essential for planning marketing events in line with your strategy. Depending on the sector of activity, the specific characteristics of the audience and the objectives that brands set themselves, they can position themselves at different key times throughout the year. In this article, we explore the importance of creating and optimising your 2025 marketing calendar.

What evergreen contents shouldn’t be missed, the strategic marketing objectives they can help you achieve and the different formats you can use to engage your audience? Here’s our complete guide!

SUMMARY

What is a marketing calendar and why create one for your brand?
Different marketing themes to activate different strategic objectives
4 interactive ideas for the 2025 calendar

What is a marketing calendar and why create one for your brand?

To be effective, rationalise their efforts and avoid missing an important date, brands need to plan their promotions around the main marketing events of the coming year.

The marketing calendar enables brands to engage their prospects and customers throughout the year. It includes all the key dates: Sales, Black Friday, Mother’s and Father’s Day, Christmas, Valentine’s Day. Brands know exactly when to broadcast their campaigns. The aim is to capitalise on purchase intentions, for example, or simply to animate their community and stay top of mind.

Different marketing themes to activate different strategic objectives

Beyond the commercial evergreen contents, planning the 2025 marketing calendar should be an opportunity for brands to choose the right highlights for their vertical and their audience. The idea is not to position yourself on every holiday and event of the year. But rather to identify those that resonate with prospects and customers and that are aligned with the company’s overall objectives.

End-of-year festivities, sales of seasonal events can be ideal occasions to launch interactive campaigns focusing on discounts or exclusive offers to generate more sales! But special occasions such as sporting events and international days (for pizza, pets, etc.) can also enable brands to raise their profile or raise awareness of their commitments (via interactive quizzes, for example).

More generally, events planned throughout the marketing calendar can be aimed at stimulating and engaging the community. Commercial highlights are an opportunity to multiply the points of contact with your audience. It’s also a good time to strengthen ties and achieve love brand status.

In this way, brands can move away from a purely transactional relationship with their community. The idea is to encourage exchanges through interactive activities. Competitions to showcase their creativity, sports games to capitalise on the excitement of a sporting event. With this new technology and by adopting different playable marketing formats, companies can entertain and activate their audience throughout the year. They can also adopt target different objectives and adapt to different types of event (commercial, sporting, cultural, institutional, etc.)

4 ideas for interactive animations for your 2025 marketing calendar

As we have just seen the whole point of creating a marketing calendar is to be able to identify the relevant commercial highlights for its brand. But also to vary the entertainment offered to your audience!

Engaging customers, recruiting new prospects, collecting data to personalise future campaigns or generating sales… here are 4 playable marketing formats for 4 marketing events in 2025.

1. A Gift Finder for Valentine’s Day

Valentine’s Day is the ideal opportunity for brands to capitalise on the purchasing intentions of consumers looking for a gift for their loved one. It’s also the perfect time to offer a Gift finder to its audience. This gamified animation enables participants to answer a series of questions and then access a personalised recommendation of products or services to offer their partner.

Why this Playable marketing idea works: The Gift finder not only boosts Valentine’s Day sales by intelligently redirecting prospects to products or services that are likely to interest them. But its also an excellent format for collecting data (particularly product preferences) on your audience so that you can activate them more effectively in future campaigns.

2. An anecdote competition for Mother’s Day

For Mother’s Day, brands can enliven their community by organising a competition. Rather than rely on photos or videos, they can more easily engage buyers by inviting them to share the most memorable anecdote with their mother. The idea is to make it easy to share content anonymously. The most touching stories can be re-shared on the brand’s account and the people to whom they belong will be rewarded with vouchers or promotional codes.

Why this Palayable marketing idea works: competitions allow you to engage your community through creative challenges that are easy to complete. It’s also an excellent way for brands to generate UGC and therefore diversify their content strategy more easily.

3. An Outrun for the Tour de France

Sports games are particularly well suited to major sporting events and competitions. They enable brands to engage their audience by capitalizing on the visibility and excitement surrounding the featured disciplines. While the Tour de France is a significant event in France, its impact resonates internationally, with comparable races like the Giro d’Italia in Italy, the Vuelta in Spain, and the Tour of Flanders in Belgium drawing widespread attention. These cycling events allow brands to connect with audiences across borders by sharing an Outrun on their digital channels or in-store via an interactive terminal, amplifying engagement on a global scale.

Why this Palayable marketing idea works: The marketing animation format allows the company to perfectly match the theme of the event. It’s an opportunity to generate engagement with your target audience more easily.

4. A 100% winning One-Armed bandit for Black Friday

Every year, Black Friday is an opportunity for consumers to make savings on their Christmas shopping and treat themselves at a lower cost. For this highlight of the 2025 marketing calendar, brands can offer games like a 100% winning One-armed Bandit to distribute discounts to their audience and generate more sales.

Why this Playable marketing idea works: 100% instant wins make it easier for brands to attract the attention of their prospects, who are particularly solicited during this busy sales period. It’s also a format that’s easy to adapt to your sales-boosting objectives. You can add a deadline or conditions of use (on the online shop, in physical shops, etc.)

Conclusion

Creating your 2025 marketing calendar is the best way to effectively plan your sales events for the whole year and control your resources (time and money). Download our free comprehensive guide to fine-tune your strategy and optimise your competitions!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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3 ideas for Valentine’s Day campaigns to win over your customers

by sarah Biteau | Nov 19, 2024 | Animation, Animation, Captivate the audience, Captivate the audience, Non classifié(e)

Valentine’s Day is not a celebration for lovers. It’s also a commercial festival that has become a key date in the marketing calendar for brands. In 2024, Valentine’s Day spending in the UK reached significant levels, with an estimated total of over £1.5 billion, according to a study by Finder. This total reflects a notable increase in spending over the years, largely driven by around 65% of Brits who celebrate the day and have an average planned spend of £50 per person.

Valentine’s Day is actually one of the most important commercial holiday in UK, with Christmas and Halloween. It’s therefore an opportunity for brands to capitalise on consumers’ purchase intentions by offering them romantic gift ideas to give to their significant other.

To stand out from the crowd during this highly competitive time of the year your business can rely on a powerful marketing tool: gamification. By incorporating interactive mechanics into your audience’s attention and encourage them to purchase their gift from your brand.

In this article, we share 3 examples of gamified Valentine’s Day campaigns. You can draw inspiration from them to enhance your communication, engage your target audience more effectively, and boost your sales during this key commercial period.

SUMMARY

What goals should you aim in for your Valentine’s Day marketing campaign
3 Examples of gamification marketing campaigns for Valentine’s Day

What should you aim in for in a Valentine’s Day marketing campaign

Even though it remains the ultimate romantic holiday, Valentine’s Day is also an opportunity for brands to promote their offerings. This commercial holiday serves as a prime showcase for businesses that sell potential gifts for couples in love.

Of course, we think of the traditional bouquets of flowers. Industry professionals expect over a million flowers to be sold for Valentine’s Day this year, with two-thirds being red roses. However, florists are not the only merchants celebrating Valentine’s Day. Fashion, beauty, culture, hospitality… Many sectors are involved in Valentine’s Day marketing.

Don’t forget about singles, who are also targeted by brands during this key commercial period. On dating apps, the annual peak of activity tends to occur at the beginning of the year. Singles often make New Year’s resolutions, and apps like Happn see an increase of over 20% in their sign-ups during the month of February.

The main objective pursued by companies in their Valentine’s Day marketing is therefore to increase sales and revenue. The goal of the campaigns implemented is to raise consumer awareness of their offerings and encourage them to buy their Valentine’s Day gifts in-store (physical or digital).

But beyond the conversion objective, brands can also design their Valentine’s Day campaigns around other strategic goals.

Increase brand awareness

Valentine’s Day is an opportunity to gain visibility with a new audience. The aim of the campaign will be to boost brand awareness among couples (or singles) by leveraging viral marketing strategies (such as marketing contests, influencers collaborations, or co-branding).

Engage your customer community

After a quiet January following the holiday season, the marketing calendar kicks off with a bang thanks to Valentine’s Day. Businesses can take advantage of this key period to engage their audience. The idea is to increase interactions with the brand, particularly through gamification mechanics.

Contests, for example, encourage users to be creative and allow businesses to create user-generated content (UGC).

Collect data

Customer knowledge is also a significant aspect of Valentine’s Day marketing. Brands can leverage interactions with their audience to collect relevant data, particularly regarding product preferences, as well as opt-ins for their future communication campaigns. This information can be used throughout the year to better segment their clientele and send personalized content and offers.

Foster loyalty and strengthen brand attachment

By offering attractive rewards centered around love (such as romantic gateways, gift boxes, etc.), brands can boost customer retention. Marketing games can be offered post-purchase (to encourage repeat buying) or reserved for members of a VIP program to enhance loyalty. By rewarding its best customers, the company can strengthen brand attachment and secure significant revenue.

3 Examples of gamification marketing Campaigns for Valentine’s Day

To stand out from their competitors and boost the performance of their Valentine’s Day marketing strategy, an increasing number of companies are betting on gamification. Here are 3 inspiring campaigns to achieve commercial goals and engage their audience more effectively.

1. Electrolux: a Memory game to enrich their database during Valentine’s Day

On the occasion of Valentine’s Day, Electrolux launched a campaign aimed at enriching its database, specifically encouraging product registrations. Through an engaging game mechanic, the Memory, the brand was able to collect opt-in very effectively while showcasing its Duos product range.

Electrolux’s campaign generated significant enthusiasm, showcasing an excellent engagement rate (31K users and an average of 2 minutes per game session) and very good results in lead qualification. This campaign allowed the brand to retarget and retain acquired leads, highlighting the ability of a gamification marketing campaign to create meaningful interactions while achieving notable results in qualification.

Del Arte: a Shooter game to generate new leads

As every year, the Del Arte brand celebrates lovers on Valentine’s Day. The interactive campaign invites participants to play a Shooter game. They are then redirected to an instant-win opportunity to win particularly attractive prizes for the target audience (gift vouchers, Interflora bouquets, trips to Paris, etc)

The campaign primarily enabled the company to generate over 40k new sign-ups to its mailing list and opt-ins. These leads were then reactivated throughout the year through strategic marketing campaigns for the brand.

3. M&M’s: A shuffler game to boost Valentine’s Day sales

On the occasion of Valentine’s Day, My M&M’s launched a game to attract new customers by showcasing its product range. Users had to form all the pairs within a set time to access a Shuffler and immediately discover if they won their Valentine’s Day gift box. This highly engaging mechanic allowed M&M’s to generate 30k new leads.

Conclusion

Consumers are particularly attentive to brand content around Valentine’s Day. Capitalize on their purchase intentions and engagement to achieve your strategic goals by launching a gamified marketing campaign. To enhance your communication and boost your results, all you need to do is customize one of our marketing game mechanics!

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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Cinema marketing strategies: using gamification to promote a film

by sarah Biteau | Nov 12, 2024 | Branding, Branding, Captivate the audience, Captivate the audience, Non classifié(e)

Cinema marketing is evolving in line with audience expectations. Today, cinema marketing strategies can no longer be based solely on trailers, posters and press reviews to promote a film.

Audiences now trust their peers’ opinions and the influencers’ recommendations before going to the cinema. They also expect captivating and participative promotional campaigns that plunge them into the heart of the plot of the films they are going to see in the cinema.

As well as creativity and originality, film promotion benefits from successfully bringing fiction in the viewers’ reality. In this context, Playable Marketing, i.e promotional formats that can be played and interacted with, is proving to be a powerful lever for standing out from the crowd and arousing public interest.

This article looks at the benefits of gamification to promote a film, based on 3 examples of successful interactive campaigns.

SUMMARY

The new challenges of media marketing
Why is Playable Marketing an effective way of promoting a film
Examples of interactive marketing strategies to promote a film

The new challenges of cinema marketing

Cinema marketing has always been subjected to one major challenge: profitability. The distribution budget (i.e all the costs associated with promoting a film) generally represents several hundred thousand euros for French films (or even several million for major American productions). The studios are therefore faced with the ROI challenge of making a profit by controlling their communication costs while attracting enough cinema-goers.

With the arrival of VOD (video on demand via platforms such as Netflix) and the pandemic, cinema-goers have long shunned cinemas. So the cinema and media players are faced with a real challenge: convincing audiences to move by offering them a unique experience that they won’t find via streaming: iMax, 3D, sound quality or in-theatre events.

Marketing formats to promote films must also adapt to new content consumption habits and the battle for attention that advertisers are waging online. Trailers are becoming shorter and more immersive in order to capture and hold users’ attention.

Finally, film studios need to take account of audiences’ search for authenticity and proximity. Social proof, i.e feedback and reviews from the audience itself or from influencers with who they feel closer, are now much more effective in promoting a film than traditional communication channels. Partnerships with influencers enable advertisers to create campaigns that are more interactive with the public and better able to generate and manage anticipation before the film is released in cinemas.

Why is Playable Marketing an effective way of promoting a film?

Playable Marketing is a communication strategy that involves replacing traditional advertising formats with interactive campaigns. The audience is no longer simply a spectator, but can interact with the advertiser via playable ads that incorporate game elements.

Gamified marketing transforms the points of contact between film studios and the public into an experience that is both fun and entertaining, offering numerous advantages for the successful promotion of a film.

Boosting audience engagement

At a time when users are exposed to hundreds of advertisements everyday, Playable Marketing is a way of standing out from the crowd and effectively engage its audience. The interactive aspect makes the promotional experience more memorable and makes an impression on the general public, encouraging them to immerse themselves in the world of the film.

Increase the number of cinema-goers

Playable Marketing is also an effective lever for increasing the conversion rates of promotional campaigns. it encourages action by multiplying interactions with the world of the film tight up to its release in cinemas, and can even offer rewards to spectators to encourage them to buy their tickets (via promotions, free tickets, gifts distributed at the screening, etc.)

Getting to know the audience better

To convince cinema-goers to go to the cinema (or to watch a film/series on a VOD service), advertisers need to understand their expectations and consumption habits. Once again, Playable Marketing helps to meet this challenge for cinema marketing by multiplying the points of contact with the audience. This makes it easier for film studios to collect zero and first party data in order to understand their audience’s preferences in terms of marketing, cinema experience, film genre, etc.

This data can then be reactivated in future campaigns in order to:

boost their performance (better reach, higher room conversion rates)
or retarget viewers with targeted film recommendations.

Examples of interactive marketing strategies to promote a film

Interactive marketing has already proved its worth as a more effective way of promoting a film or content available via streaming. Here are three examples of cinema marketing strategies from which to draw inspiration to engage your audience and attract viewers to your cinema/VOD platform.

1. A Flip & Win to promote the release of Becoming Karl Lagerfeld

To promote the film Becoming Karl Lagerfeld (available on Disney+), the platform offered its audience a marketing game: the Flip & Win. Users were invited (after filling in an entry form) to turn over a fan from among the 3 on offer for a chance to win a prize (a book dedicated to the life of the fashion designer, tickets for the theatrical preview, etc.).

Tip: opt for an Instant Win mechanism, which is ideal for engaging your audience because participants know immediately whether or not they have won.

2. A Jackpot to promote the second season of House of the Dragon

When the second season of House of Dragon was released, the VOD service Sky Shows relied on a Playable Marketing format that was well known to the public: the One-armed Bandit. This customisable mechanism was used to create an immersive experience, as the symbols to be aligned corresponded to the emblems of the great houses emblematic of the series, while collecting optin for its future promotional communications.

Tip: boost the participation rate and the performance of your campaign by offering attractive prizes (tickets for an amusement park, free season tickets, etc.).

3. The voting mechanism to refine our knowledge of the MTV community

The MTV channel uses games to engage its community around the channel’s flagship programs. In addition to the animation, the Playable Marketing voting mechanism enabled MTV to identify user preferences in order to refine its customer knowledge. Participants were invited to vote for the best music videos of the year for a chance to win collector’s goodies.

Tip: take advantage of interactive mechanisms to gather preferences and adapt your program schedule to the audience’s expectations.

Conclusion

Playable Marketing offers numerous advantages for media wishing to promote a film or VOD program. By engaging viewers through an immersive and entertaining experience and facilitating data collection, these formats are ideal for managing audience expectations and boosting the visibility of their productions. Create campaigns by customising one of our playable promotion mechanisms.

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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In store animation: Galeries Lafayette opts for gamification

by sarah Biteau | Nov 5, 2024 | Animation, Animation, Captivate the audience, Captivate the audience, Use Case, Use Case

Even if consumers are increasingly buying online, the fashion sector is particularly concerned by in-store sales. We continue to visit stores to touch fabrics, appreciate cuts and colors and, above all, try on clothes.

On average, going in store to try and pay for their purchase is still preferred by 65% of French people.
However, this preference is declining among young people, forcing brands to revitalise their physical points of sale in addition to their online channels, in particular by organising an in store animation.

Whether to boost brand awareness, increase store and website traffic sales promotion is an essential marketing lever. In fact, it permits to generate more sales and build loyalty through a unique shopping experience. It has an even greater impact when it immerses customers in the brand’s universe, notably with in-store competitions offered via QR codes or interactive terminals.

In this article, we’ll take a look at Galeries Lafayette’s animated marketing strategy, through several examples of campaigns.

SUMMARY

What is an in-store marketing event?
Gamifying in-store sales events: the Galeries Lafayette example

What is an in-store marketing event?

An in-store brand promotion is a commercial operation designed to boost the appeal and profitability of physical points of sale. Its one-off or regular actions can, for example, serve to promote the brand’s image. In fact, it provides greater visibility for a new product launch, it also boosts sales and builds loyalty.

Depending on the expected results, marketing activities can take a variety of forms: product demonstrations, competitions, distribution of discount coupons, treasure hunts in the aisles, and so on.

In all cases, the ultimate goal is to capture the public’s attention, be it the store’s visitors or the brand’s audience. Online, we speak of a drive-to-store strategy. The aim is always the same: to increase in-store traffic.

Gamifying in-store sales events: the Galeries Lafayette example

Despite its well-established reputation, the brand is innovating to enhance the appeal of its stores, and attract and retain customers.

For several years now, the company has relied on marketing gamification (the integration of interactive and playful elements into its marketing activities) to energize its points of sale and online campaigns.

1. Boost store awareness with brand animation

The primary benefit of in-store marketing events is to raise brand awareness. In-store marketing events give the brand greater visibility, help it stand out from the competition and attract consumers to the store.

This includes the creation of POS (point-of-sale) advertising. The brand will therefore develop advertising media installed directly in its shop (in the window, in front of the shop entrance, on the shelves) to promote the point of sale itself, a brand event or a product.

To arouse the curiosity of consumers, Les Galeries created Tesla stands in their stores, giving the partner brand a high profile via an interactive quiz organized during the Weekend de l’homme. By exhibiting cars and offering great prizes (a weekend in a luxury hotel with the loan of a Tesla), the brand was able to attract a large number of participants to the in-store operation.

2. Engaging in-store audiences with interactive kiosks

In-store marketing operations can also be designed to liven up the point-of-sale and engage customers and encourage them to make a purchase (or increase their average shopping basket). Marketing contests, offered via interactive terminals displayed in store allows you to :

generate more interaction with customers,
maintain their interest through fun activities,
strengthen the relationship with the brand, in particular through the possibility of winning an attractive prize.

For Mother’s Day, Galeries Lafayette offered its customers a 100% winning one-armed bandit. Accessible via interactive terminals installed for 3 days in 6 stores in France, the aim of this marketing campaign was to energize sales outlets during this commercial highlight.

The marketing game was also available in mobile format in all stores of France via a QR code displayed on site. This omnichannel strategy enabled the brand to increase the engagement and reach of its campaign. It was able to animate all its stores with particularly attractive prizes (Relais Châteaux stays, bouquets of flowers, gift cards, promotional codes, etc.).

These rewards also enabled the brand to target a second conversion objective. By offering generous value gift cards, this brand strategy boosted sales and collected qualified leads, which could then be reactivated with offers at the end of the game.

3. Build customer loyalty and increase in-store re-purchase rates

Last but not least, in-store marketing events can help to reinforce a sense of belonging to a brand community and build customer loyalty.

Galeries Lafayette has once again relied on gamified animations to reenchant its in-store loyalty program. By organizing a Wheel of Fortune, the company was able to increase the visibility of the Galeries Lafayette Mastercard, through a post-purchase activation.

The Mastercard campaign was based on the Gate Code principle, whereby participants had to enter a code received after an in-store purchase (by email) to access a game of instant wins, and thus gain a chance to win gift vouchers. The campaign met its retention targets with over 2 codes entered per participant (and as many in-store purchases made with the card).

Conclusion

Organizing in-store marketing events is an innovative and creative way to captivate and engage customers. Inspired by the Galeries Lafayette use case, you can boost traffic and sales in your stores. Discover our catalog of gamified sales animations and customize them to suit your objectives and brand universe.

In just 30 minutes, we’ll show you how to launch your own high-performance interactive marketing campaign.

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The end of printed flyers – why turn to e-catalogues?

by Audrey Edart | Feb 10, 2023 | Captivate the audience, Media

The price of paper is soaring, and environmental issues are becoming ever more pressing, which is why there has been talk for some time of the end of the paper catalogue. Initiatives such as Stop Pub and Oui Pub have been around for years. So concern about leaflets is nothing new. But why are we suddenly hearing about the e-catalogue?

This is due to an announcement by a major food group that has sent shockwaves through the world of advertising and marketing. At the end of this year, E.Leclerc will no longer be distributing paper catalogues through French letterboxes. This has reignited the debate on the digitisation of paper catalogues.

Of course, this announcement is not to everyone’s taste. The catalogue represents a certain nostalgia, across all generations. But while the lifespan of a catalogue depends on the amount of time it spends on the coffee table of the French, digitising it appears to be a simpler and more ecological solution, which will be able to follow the consumer wherever he goes.

Not only does this have an impact on the environment, it also means that supermarket chains have to comply with data confidentiality standards. So how can we reach those consumers who have already closed their letterboxes to catalogues, and what solutions exist to anticipate the end of printed flyers this year?

SUMMARY

Between the environment and the RGPD, why are printed flyers doomed to disappear?
Social networks and e-catalogues: all the solutions you need to prepare for the end of printed flyers
Our advice on how to stand out from the crowd and kick-start your digital transition
Conclusion

Between the environment and the RGPD, why are printed flyers doomed to disappear?

Why say goodbye to paper catalogues?

Creating a flyer requires a lot of resources and energy, and is considered to be non-recyclable waste. At a time when Europe is committed to reducing its greenhouse gas emissions, transporting these catalogues to our letterboxes is considered too polluting.

When it comes to the RGPD standard, the printed flyer is very difficult to make compliant with data confidentiality and security requirements. As a result, companies are increasingly opting to switch to digital format for their advertising campaigns in order to comply with environmental and regulatory imperatives.

Digital solutions as an alternative to flyers

Digital media, which can offer richer and more interactive content, are attracting more consumers today. Information and communication technologies enable companies to communicate directly with customers. At the same time, they can provide them with relevant, personalised information, enriching the e-catalogue. More and more companies are opting for digital promotion for their products and services. What’s more, the cost of digital media is much lower than that of paper, offering many advantages to businesses.

When will flyers be a thing of the past?

It is not possible to say with any certainty when the printed flyer will disappear for good. However, more and more brands and retailers are opting for digital alternatives. Digital promotional solutions help to reduce production costs and collect data in compliance with the RGPD. These new solutions offer advantages in terms of traceability and engagement.

Social networks and e-catalogues: all the solutions you need to prepare for the end of flyers

How do you set up digital promotions?

There are ways of preparing for the shift from flyers to e-catalogues. There are several platforms that can be used as communication channels, offering a number of advantages in terms of engagement and data tracking. It’s true that a catalogue in a letterbox is no guarantee that it will be read.

The digital catalogue is easy to update and share, and can be freely accessed by a wide online audience. It is a very useful tool that will delight even the most nostalgic, as it retains the very essence of the paper catalogue. The e-catalogue can also detail offers or products, just like its predecessor.

Les newsletters can contain current offers or a redirection to the e-catalogue, merchant site or mobile application. E-mails can introduce new product ranges, with personalised discount vouchers based on customer preferences, just like a catalogue.

There’s no turning away from social networks these days. You probably already have several accounts yourself! These platforms are an excellent way of promoting a catalogue and interacting with an audience. The ability to detect trends and respond directly to customers makes catalogue distribution more comprehensive. Between ‘likes’, shares and comments, these are all ways for customers to share their opinions!

What would it look like to create an interactive catalogue?

The days of the customer passively turning the pages of a catalogue are over!

Today, not only can you spend time with your brand, but you can also detect customer preferences, facilitate the user journey and help them discover your offers more effectively.

The advantage of this new model is the number of options that can be added. Filters, searches or browsing options – all this data can be collected and used to build loyalty among a customer base, but also to convert customers into buyers. Images, videos, reviews or even links to additional services can be used to increase the engagement of an e-catalogue. The possibilities are endless.

Our advice on how to stand out from the crowd and kick-start your digital transition

Capturing users’ attention can be difficult. Games remain an effective way of interacting with consumers and getting them to spend time with your brand. Promoting an e-catalogue through games is simple and will also enable you to meet your marketing objectives, whatever they may be. Enough to make you forget about the paper version!

A native gaming experience in display slots

The interactive display banner boosts ad engagement and performance. It optimises the visibility of banner ads and encourages interaction to help you achieve your marketing objectives!

IIdeal for boosting the visibility of campaigns, these display banners increase recall and time spent on campaigns. It will be possible to highlight products or promotions. By redirecting to the e-catalogue or merchant site, you can optimise the user journey while engaging your audience.

Social networks such as Facebook, Instagram and Tiktok are ideal platforms to promote a digital catalogue. Adapt your strategy to the age, format and trend of your target consumer. It’s just as precise as putting a flyer in a letterbox, I promise!

Each social network offers a different interface with specific advantages. All of them can promote an e-catalogue and redirect users to a website, Facebook shop or Instagram shopping page. In this new digital age, creating an interactive catalogue is simple and effective.

Facebook / Instagram & Tik-Tok examples

Conclusion

The end of flyers may frighten some people. After all, they have been part of our daily lives for decades. But as consumers increasingly question their ecological impact, it’s time to look at other alternatives for promoting products or services.

Whether through games, emailing, display banners or social networks, let consumers tell you what they want by interacting with them. This will be more effective than monitoring the stickers stuck on the letterbox!

You’re now ready to take the plunge and anticipate this change this year. We look forward to leafing through your new catalogues… and swiping, of course!

Need advice on how to prepare for the end of the flyer and switch to the e-catalogue?

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