Gamification for marketing
Stand out to better engage your audience
Gaming, a social phenomenon that has existed since the dawn of time
Its use has grown at an unprecedented rate over the past 40 years with the advent ofmobile Internet and social networks in particular.
At Adictiz, our ambition is to turn any situation into a play situation to achieve a defined goal, based on the human predisposition to play and the reward system.
![gamification-company phenomenon](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-phenomene-de-societe.webp)
Gaming, a social phenomenon that has existed since the dawn of time
With the advent of themobile Internet and social networks in particular, its use is experiencing unprecedented growth.
![gamification-company phenomenon](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-phenomene-de-societe.webp)
Our ambition is to turn any situation into a play situation, based on the human predisposition to play and the reward system.
“Gamification is a technique that involves integrating video game elements into areas that are not directly related to games, to make these activities more fun. Rewards, challenges, levels to reach, points to earn, etc. The aim is to engage users in a brand universe.”
![gamification-emotional experience](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-experience-emotionnelle.webp)
The captivating emotional experience of gamification
By integrating narrative elements into learning activities, gamification creates a deep emotional bond.
This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at theUniversity of Reading.
The captivating emotional experience of gamification
By integrating narrative elements into learning activities, gamification creates a deep emotional bond.
![gamification-emotional experience](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-experience-emotionnelle.webp)
This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at theUniversity of Reading.
The power of games: stimulating brain areas for better memorization
The hippocampus plays a crucial role in memorizing knowledge. Activation of this area promotes information retention.
Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.
![gamification-power-of-game-2](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-pouvoir-du-jeu-2.webp)
Stimulate brain areas for better memory
The hippocampus plays a crucial role. Activation of this zone promotes information retention.
![gamification-power-of-game-2](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-pouvoir-du-jeu-2.webp)
Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.
![gamificationBenjaminFranklin](https://www.adictiz.com/wp-content/uploads/2023/07/gamifictaionBenjaminFranklin.webp)
Interactivity has excellent results on memorization
“You tell me, I forget. You teach me, I remember. You involve me, I learn“Benjamin Franklin
![gamificationBenjaminFranklin](https://www.adictiz.com/wp-content/uploads/2023/07/gamifictaionBenjaminFranklin.webp)
Interactivity has excellent results on memorization
“You tell me, I forget. You teach me, I remember. You involve me, I learn“Benjamin Franklin
Gamification, a veritable cocktail of happyness hormones
![gamification-dopamine](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-dopamine.webp)
Dopamine: a catalyst for positive associations in learning
By triggering the release of the “feel-good” hormone, gamification offers an enriching experience. Instant rewards stimulate motivation and commitment.
By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions.
Success and happiness, the benefits of serotonin
The release of serotonin in the brain is triggered by memories of past successes (winning a game, an award or a prize)
This positive retrospection has a beneficial effect on mood. This can help maintain motivation, boost self-esteem and keep you involved in an interactive campaign.
![gamification-serotonin](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-serotonine.webp)
![gamification-endorphin](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-endorphine.webp)
Stress reduction and endorphin release
Interactive experiences can trigger excitement, releasing endorphins secreted by the brain.
This natural body analgesic can reduce stress, anxiety and create a sense of euphoria, fostering a state of mind conducive to learning and engagement.
Dopamine and positive associations
By triggering the release of the “feel-good” hormone, gamification offers an enriching experience.
![gamification-dopamine](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-dopamine.webp)
By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions.
Success & happiness, the benefits of serotonin
Its release in the brain is triggered by the recall of past successes
![gamification-serotonin](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-serotonine.webp)
This positive retrospection has a beneficial effect on mood. This can help maintain motivation, boost self-esteem and keep you involved in an interactive campaign.
Stress reduction and endorphin release
Interactive experiences can trigger excitement, releasing endorphins secreted by the brain.
![gamification-endorphin](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-endorphine.webp)
This natural body analgesic can reduce stress, anxiety and create a sense of euphoria, fostering a state of mind conducive to learning and engagement.
The need for recognition, a major lever for gamification
Endowments are an excellent way to reward users on a game campaign for a brand or retailer.
![gamification-recognition-needs](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-besoin-de-reconnaissance.webp)
The need for recognition, a major lever
Endowments are an excellent way to reward users on a game campaign
![gamification-recognition-needs](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-besoin-de-reconnaissance.webp)
This engagement technique is based on a fundamental human desire to be recognized and appreciated, as well as a natural tendency to compare oneself with others.
The many benefits of a gamification marketing strategy
- Engaging audiences
- Enhance customer knowledge
- Improve brand perception
In our article, discover how gamification can become the driving force behind the success of your next marketing campaigns.
![gamification-benefits](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-ses-avantages.webp)
The benefits of a gamification strategy
![gamification-benefits](https://www.adictiz.com/wp-content/uploads/2023/07/gamification-ses-avantages.webp)
1. Engaging your audience
2. Strengthen customer knowledge
3. Improve brand perception
In our article, discover how gamification can become the driving force behind the success of your next marketing campaigns.