Gamification for marketing

Stand out to better engage your audience

Gaming, a social phenomenon that has existed since the dawn of time

Its use has grown at an unprecedented rate over the past 40 years with the advent ofmobile Internet and social networks in particular.

At Adictiz, our ambition is to turn any situation into a play situation to achieve a defined goal, based on the human predisposition to play and the reward system.

Gaming, a social phenomenon that has existed since the dawn of time

With the advent of themobile Internet and social networks in particular, its use is experiencing unprecedented growth.

Our ambition is to turn any situation into a play situation, based on the human predisposition to play and the reward system.

“Gamification is a technique that involves integrating video game elements into areas that are not directly related to games, to make these activities more fun. Rewards, challenges, levels to reach, points to earn, etc. The aim is to engage users in a brand universe.”

The captivating emotional experience of gamification

By integrating narrative elements into learning activities, gamification creates a deep emotional bond.

This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at theUniversity of Reading.

The captivating emotional experience of gamification

By integrating narrative elements into learning activities, gamification creates a deep emotional bond.

This has a significant impact on participants’ attention and ability to retain relevant information, as demonstrated by a study carried out by researchers at theUniversity of Reading.

The power of games: stimulating brain areas for better memorization

The hippocampus plays a crucial role in memorizing knowledge. Activation of this area promotes information retention.

Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.

Stimulate brain areas for better memory

The hippocampus plays a crucial role. Activation of this zone promotes information retention.

Clinical tests have demonstrated the beneficial effects of play in stimulating neuronal processes. This paves the way for the use of game-based tools to encourage positive behavior, according to research by Brian Knutson at Stanford University.

Interactivity has excellent results on memorization

“You tell me, I forget. You teach me, I remember. You involve me, I learn“Benjamin Franklin

Interactivity has excellent results on memorization

“You tell me, I forget. You teach me, I remember. You involve me, I learn“Benjamin Franklin

Gamification, a veritable cocktail of happyness hormones

Dopamine: a catalyst for positive associations in learning

By triggering the release of the “feel-good” hormone, gamification offers an enriching experience. Instant rewards stimulate motivation and commitment.

By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions.

Success and happiness, the benefits of serotonin

The release of serotonin in the brain is triggered by memories of past successes (winning a game, an award or a prize)

This positive retrospection has a beneficial effect on mood. This can help maintain motivation, boost self-esteem and keep you involved in an interactive campaign.

Stress reduction and endorphin release

Interactive experiences can trigger excitement, releasing endorphins secreted by the brain.

This natural body analgesic can reduce stress, anxiety and create a sense of euphoria, fostering a state of mind conducive to learning and engagement.

Dopamine and positive associations

By triggering the release of the “feel-good” hormone, gamification offers an enriching experience.

By awarding virtual rewards for achieving learning objectives, users associate an interactive experience with positive emotions.

Success & happiness, the benefits of serotonin

Its release in the brain is triggered by the recall of past successes

This positive retrospection has a beneficial effect on mood. This can help maintain motivation, boost self-esteem and keep you involved in an interactive campaign.

Stress reduction and endorphin release

Interactive experiences can trigger excitement, releasing endorphins secreted by the brain.

This natural body analgesic can reduce stress, anxiety and create a sense of euphoria, fostering a state of mind conducive to learning and engagement.

The need for recognition, a major lever for gamification

Endowments are an excellent way to reward users on a game campaign for a brand or retailer.

This engagement technique is based on a fundamental human desire to be recognized and appreciated, as well as a natural tendency to compare oneself with others.

The need for recognition, a major lever

Endowments are an excellent way to reward users on a game campaign

This engagement technique is based on a fundamental human desire to be recognized and appreciated, as well as a natural tendency to compare oneself with others.