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Instant win competitions: 6 original marketing examples

Instant win competitions: 6 original marketing examples

of all the gamification mechanisms available to companies, instant win games are among the most effective. Marketing games are a powerful way of engaging your audience because you can win attractive prizes. And with instant win competitions, the rewards are immediate!...

How to effectively collect first-party data?

How to effectively collect first-party data?

First-party data is collected directly by the company or brand from users when they interact with it (for example, on its website, app, or other marketing channels). It is an essential building block of customer knowledge. and an indispensable tool for personalizing...

3 black friday marketing strategies to boost sales

3 black friday marketing strategies to boost sales

Black Friday is an essential highlight in the brand marketing calendar. Every year, more than 70% of consumers say they make purchases on this occasion, taking advantage of the exceptional promotions offered by retailers. Imported from the United States this trade...