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Improving the customer experience through personalised marketing

Improving the customer experience through personalised marketing

Personalised marketing is an imperative for brands. A study by Accenture shows that 91% of consumers are more likely to buy from companies that offer relevant content. These figures illustrate the importance of understaning the expectations of your audience, and of...

Online surveys: 5 examples of successful interactive campaigns

Online surveys: 5 examples of successful interactive campaigns

To offer relevant products/services and an unforgettable experience, retailers need to understand what motivates their audience. This is a challenge facing marketers. And yet, online surveys are very simple data collection tools. In this article, we present 5...

Home and garden marketing: 3 examples of spring competitions

Home and garden marketing: 3 examples of spring competitions

Marketing in the home and garden sector is booming since the pandemic, with the French investing in their living spaces. According to a study by the Fédération Française du Bricolage, spending on home improvements has risen by 6.2% in 2020. The gardening market is...