Sports sector

by Julien Pirson | Dec 19, 2024

Gamification in sports: from sports marketing to unforgettable experiences

Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.

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COMMITMENT AT EVERY STAGE

Before the event

Get the adrenaline pumping with unique activations to generate excitement. Get your fans involved and turn anticipation into excitement!

⚽ In-app game: build your team

Customise your jersey with the customizer

Pronostics: who will be the winner?

Competitions

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

️️ Interactive terminals in a sports village or shop

️️ Scan & Play your QR codes on a giant screen

Money can’t buy: offering a unique, exclusive, VIP experience

Behind the scenes: player interviews

️ Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

👁️‍🗨️ Interactive terminals in a sports village or at boutique

👁️‍🗨️ Scan & Play your QR codes on a giant screen

🎰 Money can’t buy: offer a unique, exclusive, VIP experience

🎤 Backstage: interviews with players

🛍️ Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

Commiting all year round

Because sport is something you experience every day! Liven up your community and get fans involved in the life of the club and the athletes. Promote your sponsors Brand awareness: boost your club’s image Involve fans in club life Influence: establish a link between athletes and fans Build a community

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

💫 Target an audience of fans

🔥 Media coverage of an event

🎾 Promote your networks sociaux

✉️ E-mailing and newsletters

🏆 Playable Ads: the playable display format

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

💫 Target an audience of fans

🔥 Media coverage of an event

🎾 Promote your networks sociaux

✉️ E-mailing and newsletters

🏆 Playable Ads: the playable display format

FROM ACQUISITION TO LOYALTY

Enriching the fanbase

Use forms to find out more about your audience while complying with RGPD regulations.

Collect qualified data

Get to know your audience: quizzes, votes…

CRM: embasing and enriching data

✅ Opt-in: RGPD compliance

FROM ACQUISITION TO LOYALTY

Activate data

Strengthen your fans’ loyalty, boost your conversion rate and generate repeat purchases.

🎯 Retargeting

💬 Segment and personalise messages

👑 Build loyalty among club members

🛒 Convert better online and in-store

📱 Generate repeat purchases on the app.

FROM ACQUISITION TO LOYALTY

Activate data

Strengthen your fans’ loyalty, boost your conversion rate and generate repeat purchases.

🎯 Retargeting

💬 Segment and personalise messages

👑 Build loyalty among club members

🛒 Convert better online and in-store

📱 Generate repeat purchases on the app.

Mechanisms dedicated to gamification in sports

Sports predictions

Outrun

Customizer

Scratch-off

Wheel of fortune

Penalty

… and a whole host of other game mechanics to discover right now!

Discover the catalogue

Tape taupe | RED by SFR

by Audrey Edart | Oct 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Playable Ads RED promotes its no-commitment offer

Offer an entertaining experience for a product or service launch

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

REd by SFR, the pioneer in telephone packages, is launching an innovative advertising campaign. Thanks to an engaging RED Playable Ads based on the game Tape Taupe. This captivating mini-game aims to promote the RED MEGA package in a fun way. Attracting users and increasing their interaction time with the brand.

In this Playable Ads RED, users have to click on all the advantages of the RED MEGA offer, cleverly illustrated in the form of a burger. Each burger symbolises benefits such as the no-obligation price, unlimited calls and texts and data. Players explore the offer interactively. This will help them remember the strong points of the RED subscription.

The visual universe of Playable Ads RED is designed to capture attention and immerse the user in a playful and original universe. It perfectly embodies the modern and dynamic identity of RED by SFR. This interactive advertising format, unique in the telecoms market, combines product discovery with the pleasure of playing. Allowing RED by SFR to stand out and create a positive and memorable connection with its future customers.

Campaign in block format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Mystery word | Qonto

by Audrey Edart | Aug 28, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Qonto promotes its services to professionals

A mystery word campaign for the French and German markets

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Qonto, the neobank dedicated to businesses, recently launched an interactive campaign in France and Germany to promote its banking services, in particular the speed of its international business transfers. At the heart of the initiative is a captivating mystery word game, designed to engage users while highlighting Qonto’s strengths.

The mystery word game, at the heart of this campaign, invites participants to guess a key word related to Qonto’s banking services.Users start the game with a word to guess, helped by a set of letters. Each time a letter is selected, players find out whether it is part of the mystery word, and its position in the word is revealed. This game mechanic is intuitive, accessible and engaging, offering a user experience that is both fun and educational.

The main goal of this campaign is to highlight one of Qonto’s key advantages: the speed of its business transfers abroad. By playing the mystery word game, participants will gradually discover this major benefit.

Launched simultaneously in France and Germany, this campaign reflects Qonto’s desire to adapt to the cultural specificities of each market while delivering a consistent message. The mystery word game, thanks to its simplicity and universal nature, transcends linguistic and cultural barriers, offering a harmonious experience to users in both countries. The clues and words chosen are carefully tailored to resonate with the expectations and needs of professionals in these markets.

Playable Ads campaign in inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Wheel of Fortune | Nickel

by Audrey Edart | Aug 28, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel revolutionises the way it presents its banking services

The Wheel of Fortune is an extremely popular interactive game

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel, always at the forefront of innovation, is launching a bold marketing campaign centred on an interactive wheel of fortune, a captivating tool designed to highlight the benefits of its banking services. This initiative reflects Nickel’s commitment to offering a unique user experience, while standing out in a highly competitive market.

The campaign is based on the ingenious use of the wheel of chance, a playful mechanism that invites users to turn the wheel to discover the colour of their future Nickel bank card. This fun, interactive format immediately grabs attention, making the experience both memorable and informative.

At a time when traditional advertising is struggling to stand out because of ‘banner blindness’, Nickel is breaking new ground with an approach that transcends this trend. The wheel of fortune stands out as a strategic choice, allowing Nickel to capture the attention of its audience in an effective and non-intrusive way. This interactive approach not only highlights Nickel’s banking services, but also creates a direct and engaging link with users.

The campaign not only promotes Nickel’s services, it also makes them accessible and attractive through a fun interface. The wheel of fortune allows users to discover banking services in a fun way, while highlighting the simplicity of the service’s operation and the absence of complications. This interactive format reinforces Nickel’s image as a modern banking solution tailored to everyone’s needs.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Swiper | Cetelem

by Audrey Edart | Aug 28, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Cetelem presents its advantages with Swiper

Let your audience discover an offer by swiping left or right

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Cetelem is launching a bold campaign designed to present its services in a fun and engaging way.

At the heart of this campaign is the Swiper module, an interactive technology that invites users to interact in a simple and intuitive way. Inspired by the famous ‘swipe’ gesture popularised by applications such as Tinder, this mechanism is exploited here by Cetelem to enable users to discover its services. By simply swiping left or right, participants can indicate their interest or disinterest, making the experience not only interactive, but also pleasant and fluid.

In a context where consumers are increasingly indifferent to traditional advertising banners, ‘banner blindness’ has become a major challenge for marketers. Cetelem has capitalised on this reality by offering a solution that really grabs attention. By opting for the Playable Ads format, the company is positioning itself at the cutting edge of new advertising strategies, aimed at creating content that is relevant, personalised and above all non-intrusive.

This campaign not only attracts attention, it also places the customer at the heart of Cetelem’s strategy. By allowing users to interact directly with the services on offer, Cetelem is demonstrating its commitment to understanding and meeting the expectations of its audience. In this way, Cetelem Playable Ads offers a personalised approach, where each interaction helps to better understand the needs of potential customers, while providing them with a clear and engaging presentation of the services on offer.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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