Gamification in the consumer marketing : engaging and building loyalty in an omnichannel ecosystem
Create interactive experiences that connect your customers to your brand at every touchpoint, while meeting the challenges of a fast-changing industry.
Capture the interest of your consumers with fun, interactive formats such as quizzes, playable ads or competitions, to help you stand out in an ultra-competitive environment.
Launch a new reference
Raise awareness of a product range
Promote your brand in-store
Brand awareness: strengthen your brand image
Co-branding: reach a new target group
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Make the act of buying engaging
Transform the buying process into a memorable experience with gamified mechanics that build customer loyalty while increasing your conversion rate.
Contest with proof of purchase
Post-purchase rewards
Boost app downloads
FROM ATTRACTION TO LOYALTY
Building loyalty and commitment all year round
Engage your consumer audience with regular campaigns that reward their loyalty and strengthen their attachment to your brand over the long term.
Celebrating a brand anniversary
Promoting partners
Surf on an event or highlight
Trade marketing
Managing a community
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Get to know your audience better
Use gamified tools to collect accurate data and better understand your consumers’ expectations in an omnichannel context.
Test your knowledge: explore the brand universe
Identify trends by comparing products in a battle game
Participatory voting: engage your audience by soliciting opinions
Composing a wishlist
MEETING THE CHALLENGES OF THE SECTOR
Brand-distributor relations
Create a direct link with your customers by bypassing the distributor barrier. Rely on interactive campaigns that enhance your brand and increase your visibility with end consumers.
Post-purchase game: download a receipt to play
Embracing customers directly via a form
Scan & Play: scan a QR code to play
Find unique codes to unlock exclusive content
Augmented reality experiences on packaging
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
Digital purchasing
& M-commerce
Offer gamified experiences adapted to digital and mobile devices to respond to changes in consumer purchasing behavior and stimulate downloads of your mobile application.
Amplify the impact of your omnichannel campaigns
Boost mobile app downloads
Offering mobile-first experiences
Stimulate mobile discovery and purchase
MEETING THE CHALLENGES OF THE SECTOR
CSR at the heart of the customer experience
Transform your CSR commitments into interactive experiences that raise consumer awareness while strengthening their attachment to a responsible brand.
Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.
Surfing on an event or highlight
Brand anniversary
Promoting your brand and your offer
In-store interactive terminals
Partnership: reaching a new target
GAMIFYING THE CUSTOMER JOURNEY
Purchasing stage
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Purchasing stage
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Building loyalty and commitment all year round
Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year.
Promoting partners
Strengthen the brand’s image
Managing a community
Promoting a loyalty programme
Authenticity and UGC (User generated content)
Consolidating attachment through recurrence
REVITALISING YOUR POINT OF SALE
Know your target
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Know your target
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Boost your drive-to-store
Attract your customers in-store with campaigns that create a direct link between digital and point of sale.
Geolocated contests
Open-door events
Promoting a brand in-store
Treasure hunt
Exclusive offer on interactive terminal
Shop opening
REVITALISING YOUR POINT OF SALE
Promoting your catalogue
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Promoting your catalogue
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Increase conversion
Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers.
Capture attention from the very first contact thanks to interactive formats. Gamification simplifies complex offers, enhances the value of your commitments and creates an immediate bond with your prospects.
Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.
Post-purchase rewards
Promoting your services
Boost app downloads
Prize draws
REINVENTING THE CUSTOMER EXPERIENCE
Revolutionising the purchasing phase
Turn buying into a unique experience with immersive, personalised mechanics. Gamification helps your customers make the right decisions, while increasing their involvement and satisfaction.
Post-purchase rewards
Promoting your services
Boost app downloads
Prize draws
REINVENTING THE CUSTOMER EXPERIENCE
Building loyalty and commitment all year round
Strengthen customer relationships with regular interactive bank marketing experiences. Games, challenges and rewards encourage long-term brand loyalty.
Organising meetings (trade shows)
Acting and committing to purchasing power
Consolidating brand loyalty
Promoting partners
Brand awareness: strengthening the brand’s image
Managing a community
COMMUNICATE DIFFERENTLY
Corporate culture & corpotainment
Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.
Motivate and engage internally
Celebrate a birthday
Revealing a new identity
Rejuvenate your brand image
COMMUNICATE DIFFERENTLY
Corporate culture & corpotainment
Enhance your corporate culture with fun, engaging content. Gamification boosts your internal and external communications, reinforcing cohesion and the positive image of your brand.
Motivate and engage internally
Celebrate a birthday
Revealing a new identity
Rejuvenate your brand image
COMMUNICATE DIFFERENTLY
Appealing to all generations
Tailor your communications to each profile using gamification and bank marketing. Offer interactive experiences that speak to all generations, promoting inclusion and engagement at every stage of the customer relationship.
Standing out and attracting attention
Deconstructing prejudice and stereotypes
Targeting the younger generation
Managing your social networks
E-mailing and newsletters
COMMUNICATE DIFFERENTLY
CSR
Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.
Social and legal obligations
Inclusion and equal opportunities
Commitment and sustainable development
Opt-in: RGPD compliance
COMMUNICATE DIFFERENTLY
CSR
Transform CSR commitments into fun, educational experiences. Gamification makes social and environmental initiatives more accessible and engaging, while reinforcing your brand’s responsible image.
Social and legal obligations
Inclusion and equal opportunities
Commitment and sustainable development
Opt-in: RGPD compliance
COMMUNICATE DIFFERENTLY
Beyond Banking
Offer an enriched customer experience that goes beyond traditional banking services. Gamification allows you to create personalised interactions, reinforcing the added value of your brand while offering innovative and connected solutions. and sustainable development
Promoting partner offers
Promoting non-banking services
Get to know your audience: quizzes, voting…
Personalising exchanges
Better online and in-branch conversion
Mechanisms dedicated to bank marketing / insurance
Create the perfect back-to-school look with a tailor-made experience!
Objective: Engage the audience
Mechanic: Customizer
Highlight: Back to school
How about giving your audience a stylish start to the new school year? Adictiz offers you an original and engaging campaign thanks to the Customizer mechanic, which invites your users to create their ideal look.
Context: Backpacks, supplies or the perfect outfit: back-to-school is the perfect time to let your creativity run wild. With the Customizer, your audience can personalize your branded products.
This mechanism isn’t just for entertainment: it’s a powerful lever for collecting qualified leads and generating engagement. Every creation becomes an opportunity to reinforce your brand’s visibility and establish a unique connection with your users.
This fall, inspire, engage and recruit with a tailor-made experience!
This guide will take you to the heart of gamification applied to lead generation, exploring in depth the fundamental concepts, best practices and crucial steps for implementing an effective back-to-school strategy.
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Launch a new reference
