Gamification in sport: from sports marketing to unforgettable experiences
Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.
COMMITMENT AT EVERY STAGE
Before the event
Get the adrenaline pumping with unique activations to generate excitement. Get your fans involved and turn anticipation into excitement!
In-app game: putting together your team
Customise your jersey with the customizer
Prediction : who will win?
Prize draws
COMMITMENT AT EVERY STAGE
During the event
Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!
Interactive terminals in a sports village or shop
Scan & Play your QR codes on a giant screen
Money can’t buy: offering a unique, exclusive, VIP experience
Behind the scenes: player interviews
Competitions and vouchers to be won
COMMITMENT AT EVERY STAGE
During the event
Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!
Interactive terminals in a sports village or shop
Scan & Play your QR codes on a giant screen
Money can’t buy: offering a unique, exclusive, VIP experience
Behind the scenes: player interviews
Competitions and vouchers to be won
COMMITMENT AT EVERY STAGE
Commiting all year round
Because sport is something you experience every day! Liven up your community and get fans involved in the life of the club and its athletes.
Promoting sponsors
Brand awareness: strengthening the club’s image
Involving fans in club life
Influence: establishing a link between athletes and fans
Managing a community
FROM ACQUISITION TO LOYALTY
Standing out from the crowd
Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.
Targeting an audience of enthusiasts
Publicising an event
Managing your social networks
E-mailing and newsletters
Playable Ads : the playable display format
FROM ACQUISITION TO LOYALTY
Standing out from the crowd
Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.
Targeting an audience of enthusiasts
Publicising an event
Managing your social networks
E-mailing and newsletters
Playable Ads : the playable display format
FROM ACQUISITION TO LOYALTY
Enriching the fanbase
Use forms to find out more about your audience while complying with RGPD regulations.
Collect qualified data
Get to know your audience: quizzes, voting…
CRM: enhancing and enriching data
Opt-in: RGPD compliance
FROM ACQUISITION TO LOYALTY
Activate data
Increase the loyalty of your fans, boost your conversion rate and generate repeat purchases.
Retargeting
Segment and personalise messages
Building loyalty among club members
Improve conversion online and in-store
Generate recurring purchases on the app
FROM ACQUISITION TO LOYALTY
Activate data
Increase the loyalty of your fans, boost your conversion rate and generate repeat purchases.
Retargeting
Segment and personalise messages
Building loyalty among club members
Improve conversion online and in-store
Generate recurring purchases on the app
