Scratch-off | FDJ

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Scratch your way into the game

Scratch cards are quick and easy to play and are a very popular way of generating traffic.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in sports betting from La Française des Jeux (FDJ). Our client has strategically chosen this instant mechanic to strengthen its online presence and in the French sports betting market.

By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a unique immersion, strategically highlighting its sports betting offers. The personalisation of the scratch-off mechanic generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.

As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Française des Jeux, helped design a memorable campaign, demonstrating its expertise as a key reference.

Explore how scratch cards can transform your marketing strategy, creating an authentic connection with your audience. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience.

More than 200 brands trust us

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Slot machine | Carrefour

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Start the machine to find out the prize

Inspired by casino slot machines, the one-armed bandit is a very popular game of chance!

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Test the game

Plunge into the heart of marketing innovation with Carrefour’s Playable Ads campaign, an immersive experience that fuses the charm of gambling with brand awareness. Inspired by slot machines, the Bandit Manchot offers an instant gratification experience, propelling your campaigns to new heights of performance.

The Bandit Manchot, named after its unique articulated arm, offers adjustable parameters such as the number of entries and the uniqueness of the winners. The tool for customising the game’s appearance allows you to showcase your brand image, captivating your audiences with a fun and memorable experience.

Carrefour, a hypermarket pioneer since 1963, is reinventing the customer experience by integrating the one-armed bandit into its marketing strategies. Find out how to create your own One-Armed Bandit in Adictiz and take your campaign to the next level of customer engagement.

Playable Ads ‘Operation Jackpot’ campaign in half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

Playable Ads ‘Operation Jackpot’ campaign in half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

Playable Ads ‘Operation Jackpot’ campaign in block format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

Playable Ads ‘Operation Jackpot’ campaign in block format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Catch them all | Uber Eats

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Uber Eats engages its audiences with the catch them all

A very popular game of skill with a high potential for player involvement

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Immerse yourself in a captivating gaming experience with the Playable Ads Uber Eats campaign, featuring Catch them all, a very popular game of skill. Imagine skilfully catching raclette ingredients in a fluid motion. Stimulating your agility and appetite. Customised to reflect the world of Uber Eats, Catch them all offers a unique experience, merging the fun of the game with the delicious anticipation of a raclette tasting.

Catch them all, with its lateral movements and obstacles, lends itself perfectly to the world of online advertising. By catching melting ingredients in a moving container, players will be immersed in the gourmet atmosphere of raclette.

Playable advertising offers total immersion in the world of the brand. By engaging consumers through interactive games, it creates a memorable and emotional connection. This deep immersion in the gaming experience leaves a lasting impression on users’ minds, fostering increased brand recognition.

Playable Ads offer a unique opportunity to anchor key messages in consumers’ minds. By combining the pleasure of play with brand communication, it creates positive memories, reinforcing the association between the brand and an enjoyable experience. This holistic approach to advertising helps to build brand awareness.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Glutton | Orange

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Orange is betting on the nostalgic effect of arcade games

Engage an audience using mechanics inspired by the famous Pacman game

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of innovation with the Playable Ads Orange campaign, a captivating experience that combines the retro charm of the Glutton game with the power of interactive marketing. Inspired by the iconic arcade game Pac-Man, the Glutton game offers a scoring mechanic based on users’ reflexes. Transporting them through a maze where they must collect bonuses while avoiding moving enemies.

This innovative campaign allows Orange to personalise the game, offering a unique way of showcasing its brand in a fun way. By reaching consumers through an entertaining experience, the Glutton game considerably increases the brand’s visibility among its target audience. By stimulating interaction, Orange succeeds in prolonging the time users spend engaged with its brand.

Orange, the world leader in telecommunications, is distinguished by its presence in 75% of European countries. By associating the company’s heritage with this innovative campaign, Orange is reaffirming its commitment to interactive communication. Proving that entertainment can be the key to exceptional connectivity.

Dive into the Glutton game with Orange and enjoy an experience where fun meets cutting-edge technology.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Memory | Sowee

by Audrey Edart | Aug 27, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee uses memory to showcase its benefits

A mechanism that encourages brand recall

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore the Playable Ads campaign for Sowee, the innovative energy supplier, a subsidiary of EDF. And immerse yourself in a fun interactive experience with a fully customisable memory game. This innovative campaign invites participants to find identical pairs of cards within a given time, giving them access to exclusive promotional offers and a visit to the company’s website.

Sowee is committed to saving energy without compromising comfort, values reflected in the vignettes of the Memory mechanic. The game allows for greater retention than non-interactive ads, offering deeper immersion in the benefits offered by Sowee.

Like the game Memory, Sowee offers total flexibility by adapting to individual energy needs. Finding pairs of cards becomes a visual metaphor for discovering the perfect combination for saving energy while maintaining optimum comfort levels.

One of the major advantages of playable advertising is its appeal. The playfulness of this specific advertising insert makes it possible to bypass the phenomenon of ‘banner blindness’, offering users an engaging and memorable visual experience.

By choosing the mechanics of a memory game for its Playable Ads campaign, Sowee is demonstrating not only its commitment to innovation, but also its desire to offer an interactive advertising experience that goes beyond the ordinary. Discover how Sowee turns energy saving into a fun and accessible adventure, while preserving your comfort.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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