Whack-a-mole | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR celebrates brand anniversary with Playable Ads

Offer an entertaining experience for a cinema release, product launch or birthday party

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR, France’s telecommunications pioneer, is celebrating its quarter-century of innovation and connectivity. With a captivating SFR Playable campaign featuring the game Whack-a-mole. Inspired by the eponymous arcade game, Whack-a-mole offers a fun and addictive experience, perfectly aligned with the campaign’s engagement objectives.

The Whack-a-mole game, which can be customised according to the brand’s needs, immerses users in a visual universe specific to SFR. The visual elements have been adapted to create a seamless integration with the company’s brand strategy. The playful aspect of Playable Ads engages users, prolonging their interaction time with the advertising campaign. This active immersion creates a memorable experience, positively associating the SFR brand with the pleasure of playing. This strengthens user retention and loyalty.

Playable SFR is an innovative way of building brand awareness by creating a positive and memorable interaction with users. This unique approach in the advertising landscape allows SFR to stand out, attract the attention of new audiences and consolidate its status as an innovator in the telecommunications sector.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Slicer | Nickel

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel shatters preconceived ideas about banking

The slicer, a ninja-like fruit with highly engaging gameplay

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of marketing innovation with the Playable Ads Nickel campaign. An immersive and captivating experience designed to break down traditional banking prejudices. The Slicer, a Fruit Ninja-like game mechanic, invites players to skilfully slice through visuals representing words with negative connotations.

Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.

For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.

Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Catch Them All | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR engages its audience over the festive period

Catch them all is a very popular game of skill with high engagement potential.

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore new advertising horizons with Playable Ads SFR, a major player in the world of telecommunications. By integrating the dynamism of interactive games into its marketing arsenal, SFR is redefining the way consumers interact with the brand.

Total immersion in the world of SFR offers users a unique experience. Going beyond simple advertising to create memorable moments. By actively playing, consumers immerse themselves in the connectivity, technology and innovation that SFR embodies. Playable advertising is emerging as a powerful lever for building brand awareness. By offering users an interactive and entertaining experience, it transcends the conventional boundaries of advertising.

By combining the fun of gaming with the power of connectivity, SFR creates positive and lasting memories. Playable advertising becomes a means of conveying key messages, reinforcing the association between the brand and an entertaining experience. In the dynamic world of telecommunications, SFR’s catch the all playable advertising is emerging as an innovative vector. Propelling brand awareness to new heights and redefining the interaction between consumers and connectivity.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Outrun | Carrefour

by Audrey Edart | Jan 24, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Showcasing products with an arcade game

Outrun maximises the time your audiences are exposed to your brand universe

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Test the game

Discover the perfect fusion of arcade nostalgia and modern marketing with Carrefour’s Playable Ads Outrun campaign. Orchestrated to coincide with the pre-order of the iconic game Cyberpunk 2077. Immerse yourself in the captivating world of the Outrun, a car arcade game module adapted by Adictiz.

The Outrun, a real interactive gem, maximises the amount of time your audience is exposed to your brand universe. Integrating this mechanism into your marketing strategy offers a unique opportunity to promote your brand in a fun and memorable way.

Adictiz offers customisation options to align the game module with your brand identity. By combining this innovative approach with the release of Cyberpunk 2077, Carrefour is immersing its audience in an immersive adventure that transcends the virtual world.

The Playable Ads Outrun campaign is the ideal way to propel your brand into this unique world. Creating an unforgettable gaming experience and strengthening your market presence. Experience the perfect blend of past and future with a unique campaign, immersing audiences in a journey where the nostalgia of the Outrun meets the modernity of Cyberpunk 2077.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Battle | Del’Arte

by Audrey Edart | Jan 24, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Test your audience’s knowledge with Battle

Ideal mechanism for conducting a survey between two products/services and gathering insights

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore the world of Italian gastronomy with the Playable Ads campaign for Del’Arte, a French restaurant chain. Since it was founded in 1984 by the Accor group, Del’Arte has become a benchmark for lovers of pizza, pasta, salads, antipasti, dolci and other Italian specialities.

This immersive Playable Ads campaign offers you a Battle experience. An interactive mechanism where you have to make a choice. Each image represents an answer to a question, testing the audience’s knowledge of the brand and its characteristics. Ideal for obtaining insighs that are really useful in a brand awareness or brand lift study.

Discover the pleasure of making gourmet choices with Del Arte, diving into a playful adventure where Italian flavours come to life. Whether you’re a lover of crispy pizzas, al dente pasta or delicious dolci, this campaign is an invitation to culinary exploration.

The Del’Arte Playable Ads campaign is much more than just a playable ad. It’s an interactive experience that reflects Del Arte’s bold, modern approach to the world of catering. It’s a perfect example of successful Playable Ads!

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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