Outrun | Sowe

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee promotes a service with an arcade game

Outrun maximises audience exposure to a brand universe

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.

The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.

By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.

By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Whack-a-mole | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR celebrates brand anniversary with Playable Ads

Offer an entertaining experience for a cinema release, product launch or birthday party

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR, France’s telecommunications pioneer, is celebrating its quarter-century of innovation and connectivity. With a captivating SFR Playable campaign featuring the game Whack-a-mole. Inspired by the eponymous arcade game, Whack-a-mole offers a fun and addictive experience, perfectly aligned with the campaign’s engagement objectives.

The Whack-a-mole game, which can be customised according to the brand’s needs, immerses users in a visual universe specific to SFR. The visual elements have been adapted to create a seamless integration with the company’s brand strategy. The playful aspect of Playable Ads engages users, prolonging their interaction time with the advertising campaign. This active immersion creates a memorable experience, positively associating the SFR brand with the pleasure of playing. This strengthens user retention and loyalty.

Playable SFR is an innovative way of building brand awareness by creating a positive and memorable interaction with users. This unique approach in the advertising landscape allows SFR to stand out, attract the attention of new audiences and consolidate its status as an innovator in the telecommunications sector.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Slicer | Nickel

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel shatters preconceived ideas about banking

The slicer, a ninja-like fruit with highly engaging gameplay

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of marketing innovation with the Playable Ads Nickel campaign. An immersive and captivating experience designed to break down traditional banking prejudices. The Slicer, a Fruit Ninja-like game mechanic, invites players to skilfully slice through visuals representing words with negative connotations.

Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.

For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.

Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Catch Them All | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR engages its audience over the festive period

Catch them all is a very popular game of skill with high engagement potential.

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore new advertising horizons with Playable Ads SFR, a major player in the world of telecommunications. By integrating the dynamism of interactive games into its marketing arsenal, SFR is redefining the way consumers interact with the brand.

Total immersion in the world of SFR offers users a unique experience. Going beyond simple advertising to create memorable moments. By actively playing, consumers immerse themselves in the connectivity, technology and innovation that SFR embodies. Playable advertising is emerging as a powerful lever for building brand awareness. By offering users an interactive and entertaining experience, it transcends the conventional boundaries of advertising.

By combining the fun of gaming with the power of connectivity, SFR creates positive and lasting memories. Playable advertising becomes a means of conveying key messages, reinforcing the association between the brand and an entertaining experience. In the dynamic world of telecommunications, SFR’s catch the all playable advertising is emerging as an innovative vector. Propelling brand awareness to new heights and redefining the interaction between consumers and connectivity.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Outrun | Carrefour

by Audrey Edart | Jan 24, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Showcasing products with an arcade game

Outrun maximises the time your audiences are exposed to your brand universe

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Test the game

Discover the perfect fusion of arcade nostalgia and modern marketing with Carrefour’s Playable Ads Outrun campaign. Orchestrated to coincide with the pre-order of the iconic game Cyberpunk 2077. Immerse yourself in the captivating world of the Outrun, a car arcade game module adapted by Adictiz.

The Outrun, a real interactive gem, maximises the amount of time your audience is exposed to your brand universe. Integrating this mechanism into your marketing strategy offers a unique opportunity to promote your brand in a fun and memorable way.

Adictiz offers customisation options to align the game module with your brand identity. By combining this innovative approach with the release of Cyberpunk 2077, Carrefour is immersing its audience in an immersive adventure that transcends the virtual world.

The Playable Ads Outrun campaign is the ideal way to propel your brand into this unique world. Creating an unforgettable gaming experience and strengthening your market presence. Experience the perfect blend of past and future with a unique campaign, immersing audiences in a journey where the nostalgia of the Outrun meets the modernity of Cyberpunk 2077.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

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