Swiper | Carrefour

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour surveys its audience with Swiper

Invites an audience to select their preferences by swiping left or right

Inline-rectangle

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Half-page format

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Carrefour is unveiling its new Playable Ads Swiper campaign, a bold strategy aimed at polling its audience’s preferences and personalising its promotional offers. This form of interactive advertising is proving to be a major asset, differentiating the brand and boosting brand awareness.

The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.

Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.

By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.

Inline-rectangle format

This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Outrun | Sowe

by Audrey Edart | Jan 26, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee promotes a service with an arcade game

Outrun maximises audience exposure to a brand universe

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Sowee, the energy supplier and subsidiary of EDF, has chosen an innovative approach to promote its removals service by opting for a playable advertising campaign. This strategic decision is part of a desire to stand out in a saturated advertising world, by avoiding the ‘banner blindness’ trap that is increasingly affecting consumers.

The Sowee playable, through the Outrun mechanic, offers the brand a unique opportunity to create an interactive and memorable brand experience. By adopting this form of advertising, Sowee is breaking away from traditional static ads, which often go unnoticed due to visual saturation.

By choosing Outrun as the setting for its campaign, Sowee is capitalising on the engaging nature of the arcade game. And capture the attention of its audience in a fun way. The aim is to create an immersive experience, where users actively interact with the brand while exploring the features of the removals service.

By highlighting its removals service through a playable campaign, Sowee generates attention, engagement and curiosity among its target audience. This creative approach allows Sowee to stand out from the crowd.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Whack-a-mole | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR celebrates brand anniversary with Playable Ads

Offer an entertaining experience for a cinema release, product launch or birthday party

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR, France’s telecommunications pioneer, is celebrating its quarter-century of innovation and connectivity. With a captivating SFR Playable campaign featuring the game Whack-a-mole. Inspired by the eponymous arcade game, Whack-a-mole offers a fun and addictive experience, perfectly aligned with the campaign’s engagement objectives.

The Whack-a-mole game, which can be customised according to the brand’s needs, immerses users in a visual universe specific to SFR. The visual elements have been adapted to create a seamless integration with the company’s brand strategy. The playful aspect of Playable Ads engages users, prolonging their interaction time with the advertising campaign. This active immersion creates a memorable experience, positively associating the SFR brand with the pleasure of playing. This strengthens user retention and loyalty.

Playable SFR is an innovative way of building brand awareness by creating a positive and memorable interaction with users. This unique approach in the advertising landscape allows SFR to stand out, attract the attention of new audiences and consolidate its status as an innovator in the telecommunications sector.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Slicer | Nickel

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Nickel shatters preconceived ideas about banking

The slicer, a ninja-like fruit with highly engaging gameplay

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Dive into the heart of marketing innovation with the Playable Ads Nickel campaign. An immersive and captivating experience designed to break down traditional banking prejudices. The Slicer, a Fruit Ninja-like game mechanic, invites players to skilfully slice through visuals representing words with negative connotations.

Banner blindness’ occurs when consumers develop an unconscious habit of ignoring traditional online advertising banners. Nickel’s Slicer breaks this pattern by offering an immersive gaming experience. Rather than simply viewing a static ad, users are encouraged to actively participate by interacting with the content, eliminating the risk of automatic ignoring.

For Nickel, a pioneer in alternative banking services, the Slicer fits in perfectly with the desire to deconstruct banking paradigms. This interactive campaign combines the boldness of games with the simplicity of banking access. It strengthens Nickel’s reputation while attracting a new audience. Embark on this innovative marketing adventure and transform the perception of banking with Nickel’s Slicer.

Playable ads turn viewers into active participants. The ‘playable ads’ format stands out for its ability to captivate the audience while actively promoting the brand. Nickel is pushing back the boundaries of banking marketing by integrating the Slicer. Offering a playful experience that remains engraved in consumers’ minds.

Interstitials, a format compatible with a wide variety of creations

This format generally appears at natural transitions in an application, between activities or game levels.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

More than 200 brands trust us

A single platform for achieving your marketing objectives and collecting exclusive data

Request a demo

Catch Them All | SFR

by Audrey Edart | Jan 25, 2024

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

SFR engages its audience over the festive period

Catch them all is a very popular game of skill with high engagement potential.

Interstitial format

This format generally appears at natural transitions in an application, between activities or game levels.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

The wide angle or half-page

This is a very popular playable ads format, thanks to its impactful, uniform size.

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore new advertising horizons with Playable Ads SFR, a major player in the world of telecommunications. By integrating the dynamism of interactive games into its marketing arsenal, SFR is redefining the way consumers interact with the brand.

Total immersion in the world of SFR offers users a unique experience. Going beyond simple advertising to create memorable moments. By actively playing, consumers immerse themselves in the connectivity, technology and innovation that SFR embodies. Playable advertising is emerging as a powerful lever for building brand awareness. By offering users an interactive and entertaining experience, it transcends the conventional boundaries of advertising.

By combining the fun of gaming with the power of connectivity, SFR creates positive and lasting memories. Playable advertising becomes a means of conveying key messages, reinforcing the association between the brand and an entertaining experience. In the dynamic world of telecommunications, SFR’s catch the all playable advertising is emerging as an innovative vector. Propelling brand awareness to new heights and redefining the interaction between consumers and connectivity.