What is Marketing Gamification?

Marketing Gamification is the application of game mechanics (challenges, rewards) to marketing objectives.

How can I improve my marketing performance with Adictiz?

Adictiz allows you to improve your performance by turning engagement into measurable data.

Where can I publish my Adictiz campaigns?

Our campaigns are responsive and omnichannel.

Can I create campaigns without technical skills?

Yes. Our no-code Builder is designed to provide marketing teams with full autonomy.

Is the Adictiz platform GDPR-compliant and secure?

Absolutely. Adictiz is designed to ensure GDPR compliance and maximum security for your data.

Does the Adictiz solution offer support?

Yes. In addition to the included technical support, we offer different levels of guidance from our experts. This includes project management assistance, strategic advice, and access to our Creation Studio Service to develop custom game mechanics or optimize the distribution of your campaigns.

Sports sector

by Julien Pirson | Dec 19, 2024

Gamification in sport: from sports marketing to unforgettable experiences

Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.

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COMMITMENT AT EVERY STAGE

Before the event

Get the adrenaline pumping with unique activations to generate excitement. Get your fans involved and turn anticipation into excitement!

In-app game: putting together your team

Customise your jersey with the customizer

Prediction : who will win?

Prize draws

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

Interactive terminals in a sports village or shop

Scan & Play your QR codes on a giant screen

Money can’t buy: offering a unique, exclusive, VIP experience

Behind the scenes: player interviews

Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

During the event

Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!

Interactive terminals in a sports village or shop

Scan & Play your QR codes on a giant screen

Money can’t buy: offering a unique, exclusive, VIP experience

Behind the scenes: player interviews

Competitions and vouchers to be won

COMMITMENT AT EVERY STAGE

Commiting all year round

Because sport is something you experience every day! Liven up your community and get fans involved in the life of the club and its athletes.

Promoting sponsors

Brand awareness: strengthening the club’s image

Involving fans in club life

Influence: establishing a link between athletes and fans

Managing a community

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

Targeting an audience of enthusiasts

Publicising an event

Managing your social networks

E-mailing and newsletters

Playable Ads : the playable display format

FROM ACQUISITION TO LOYALTY

Standing out from the crowd

Capitalise on the media coverage of a sporting event to boost your sales or increase your visibility on social networks and your traditional channels.

Targeting an audience of enthusiasts

Publicising an event

Managing your social networks

E-mailing and newsletters

Playable Ads : the playable display format

FROM ACQUISITION TO LOYALTY

Enriching the fanbase

Use forms to find out more about your audience while complying with RGPD regulations.

Collect qualified data

Get to know your audience: quizzes, voting…

CRM: enhancing and enriching data

Opt-in: RGPD compliance

FROM ACQUISITION TO LOYALTY

Activate data

Increase the loyalty of your fans, boost your conversion rate and generate repeat purchases.

Retargeting

Segment and personalise messages

Building loyalty among club members

Improve conversion online and in-store

Generate recurring purchases on the app

FROM ACQUISITION TO LOYALTY

Activate data

Increase the loyalty of your fans, boost your conversion rate and generate repeat purchases.

Retargeting

Segment and personalise messages

Building loyalty among club members

Improve conversion online and in-store

Generate recurring purchases on the app

Mechanisms dedicated to gamification in sport

Sports predictions

… and a whole host of other game mechanics to discover right now!

Discover the catalogue

Back to school

by Audrey Edart | Nov 20, 2024

Back to school, the most
crucial time of the year

Create the perfect back-to-school look with a tailor-made experience!

Objective: Engage the audience
Mechanic: Customizer
Highlight: Back to school

How about giving your audience a stylish start to the new school year? Adictiz offers you an original and engaging campaign thanks to the Customizer mechanic, which invites your users to create their ideal look.

Context: Backpacks, supplies or the perfect outfit: back-to-school is the perfect time to let your creativity run wild. With the Customizer, your audience can personalize your branded products.

This mechanism isn’t just for entertainment: it’s a powerful lever for collecting qualified leads and generating engagement. Every creation becomes an opportunity to reinforce your brand’s visibility and establish a unique connection with your users.

This fall, inspire, engage and recruit with a tailor-made experience!

Test the game

Immersive mechanics for the back-to-school season

The Adictiz selection to inspire you

PINBALL

Entertain your audience with a back-to-school pinball game

WHACK A MOLE

Bite the cookies and avoid the bombs!

SOCIAL GAUGE

Invite your friends to join in the fun!

Practical guide

Recruit qualified leads with gamification

This guide will take you to the heart of gamification applied to lead generation, exploring in depth the fundamental concepts, best practices and crucial steps for implementing an effective back-to-school strategy.

Read the guide

Discover some examples of our customers’ campaigns

Kiabi chooses the Photo Contest

SNCF chooses Quiz

Au Bureau chooses the Jackpot

Need to cover an event?
Our team is available to advise you

Request a demo

We’ll work with you to make strategic recommendations in line with your objectives, proposing a customized itinerary.

Our project managers can also take care of creating your campaigns.
(Managed Service)

Summer break

by Audrey Edart | Nov 20, 2024

Pour les vacances d’été,
recrutez avec légèreté

Engagez votre audience tout au long des vacances

Objective: Collect leads
Mechanic: Shuffler
Highlight: Summer break

Looking for an effective way to collect leads this summer? Look no further! Adictiz offers you a unique opportunity to capture the attention of your audience and enrich your database with a fun, personalised campaign using the Shuffler mechanic.

Context: For this special summer holiday campaign, imagine a world where adventure meets relaxation. Offer the chance to win a trip to a dream destination and a sharing function on social networks.

Whether on the beach, in the mountains or in the city, your audience will be able to take part in a captivating experience as they try to find the object hidden under one of the three objects (in this case, a suitcase) in your brand’s colours.

With the Shuffler, you can turn a simple game into a powerful lead-gathering tool. As well as offering your audience a moment of entertainment, you’ll maximise your brand’s visibility and generate qualified contacts while reinforcing your image.

This summer, collect leads in a light-hearted and creative way!

Test the game

Immersive mechanics adapted to the summer period

The Adictiz selection to inspire you

SURVEY

Gather opinions on your products from a
relaxed audience

OUTRUN

Challenge your audience
to achieve the highest score

SCRATCH OFF

Scratch for your chance to win
a trip to paradise!

Practical guide

Collect leads with instant win

In our guide, you’ll discover how instant wins can become an essential pillar of your lead-gathering strategy. Supported by concrete case studies, you’ll understand how to fully exploit the potential of gamification to maximise your conversions and visibility.

Receive the guide

Discover some examples of our customers’ campaigns