Gamification in retail : Reinventing the customer experience and energising the point of sale
Engage your customers at every stage of their buying journey with interactive in-store and online experiences.
GAMIFYING THE CUSTOMER JOURNEY
Discovery stage
Capture attention as soon as you enter the shop or online with interactive features such as competitions integrated into the shopping experience or immersive experiences on kiosks.
Surfing on an event or highlight
Brand anniversary
Promoting your brand and your offer
In-store interactive terminals
Partnership: reaching a new target
GAMIFYING THE CUSTOMER JOURNEY
Purchasing stage
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Purchasing stage
Make the buying journey captivating with interactive experiences online or in-store. Personalised and immersive offers or post-purchase rewards can transform each stage into a unique and memorable interaction.
Post-purchase rewards
Liveshopping
Gamify your products with Scan & Play
GAMIFYING THE CUSTOMER JOURNEY
Building loyalty and commitment all year round
Keep your customers interested with gamified loyalty programmes and regular events. Strengthen brand loyalty while stimulating engagement throughout the year.
Promoting partners
Strengthen the brand’s image
Managing a community
Promoting a loyalty programme
Authenticity and UGC (User generated content)
Consolidating attachment through recurrence
REVITALISING YOUR POINT OF SALE
Know your target
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Know your target
Use gamification in retail to collect valuable data on your customers while offering them an engaging experience. Enrich your customer knowledge, so you can refine your marketing strategies to increase sales.
Carry out a personality test
Identifying consumer habits
Assessing brand knowledge
Enhancing your CRM
REVITALISING YOUR POINT OF SALE
Boost your drive-to-store
Attract your customers in-store with campaigns that create a direct link between digital and point of sale.
Geolocated contests
Open-door events
Promoting a brand in-store
Treasure hunt
Exclusive offer on interactive terminal
Shop opening
REVITALISING YOUR POINT OF SALE
Promoting your catalogue
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Promoting your catalogue
As paper catalogues tend to disappear, make the transition to an interactive digital experience. Highlight your new brands, product ranges or prices.
Push opt-in: anticipating communication
Launching a new brand
Promoting a range of products
Communicating about the new catalogue
Compare prices with the competition
REVITALISING YOUR POINT OF SALE
Increase conversion
Boost your conversion rates by offering gamified experiences that encourage purchase. Offer rewards that increase engagement, facilitate the buying process and turn visitors into loyal customers.
Identifying best-sellers
Offer vouchers to boost sales
Post-purchase reward
Segmentation to improve presentation
Boosting in-app purchases
Mechanisms dedicated to gamification in retail
