This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Scratch your way into the game

Scratch cards are quick and easy to play and are a very popular way of generating traffic.

Playable ads scratch-off fdj

This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.

Explore a captivating experience with the Playable Ads scratchcard game from Parions Sport, the undisputed benchmark in sports betting from La Française des Jeux (FDJ). Our client has strategically chosen this instant mechanic to strengthen its online presence and in the French sports betting market.

By skilfully integrating the distinctive elements of the Parions Sport brand, our client created a unique immersion, strategically highlighting its sports betting offers. The personalisation of the scratch-off mechanic generated significant engagement. This campaign proved to be a winning strategy for boosting online traffic and raising brand awareness.

As the undisputed leader in sports betting in France, Parions Sport, an offshoot of La Française des Jeux, helped design a memorable campaign, demonstrating its expertise as a key reference.

Explore how scratch cards can transform your marketing strategy, creating an authentic connection with your audience. Immerse yourself in this unique opportunity to strengthen your position in the sports betting market and stimulate the enthusiasm of your audience.

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