Gamification in sports: from sports marketing to unforgettable experiences
Maximise the involvement of fans at every stage of a sporting event: preparation, participation and post-event.
COMMITMENT AT EVERY STAGE
Before the event
Get the adrenaline pumping with unique activations to generate excitement. Get your fans involved and turn anticipation into excitement!
⚽ In-app game: build your team
Customise your jersey with the customizer
Pronostics: who will be the winner?
Competitions
COMMITMENT AT EVERY STAGE
During the event
Optimise the use of screens to captivate fans during half-time and reward them with competitions and exclusive experiences!
️️ Interactive terminals in a sports village or shop
️️ Scan & Play your QR codes on a giant screen
Money can’t buy: offering a unique, exclusive, VIP experience
Behind the scenes: player interviews
️ Competitions and vouchers to be won
COMMITMENT AT EVERY STAGE
During the event
👁️🗨️ Interactive terminals in a sports village or at boutique
👁️🗨️ Scan & Play your QR codes on a giant screen
🎰 Money can’t buy: offer a unique, exclusive, VIP experience
🎤 Backstage: interviews with players
🛍️ Competitions and vouchers to be won
COMMITMENT AT EVERY STAGE
Commiting all year round
FROM ACQUISITION TO LOYALTY
Standing out from the crowd
💫 Target an audience of fans
🔥 Media coverage of an event
🎾 Promote your networks sociaux
✉️ E-mailing and newsletters
🏆 Playable Ads: the playable display format
FROM ACQUISITION TO LOYALTY
Standing out from the crowd
💫 Target an audience of fans
🔥 Media coverage of an event
🎾 Promote your networks sociaux
✉️ E-mailing and newsletters
🏆 Playable Ads: the playable display format
FROM ACQUISITION TO LOYALTY
Enriching the fanbase
Use forms to find out more about your audience while complying with RGPD regulations.
Collect qualified data
Get to know your audience: quizzes, votes…
CRM: embasing and enriching data
✅ Opt-in: RGPD compliance
FROM ACQUISITION TO LOYALTY
Activate data
🎯 Retargeting
💬 Segment and personalise messages
👑 Build loyalty among club members
🛒 Convert better online and in-store
📱 Generate repeat purchases on the app.
FROM ACQUISITION TO LOYALTY
Activate data
🎯 Retargeting
💬 Segment and personalise messages
👑 Build loyalty among club members
🛒 Convert better online and in-store
📱 Generate repeat purchases on the app.
Mechanisms dedicated to gamification in sports
Sports predictions
Outrun
Customizer
Scratch-off
Wheel of fortune
Penalty