Spot the difference game
An observation advergame dedicated to brand image
The game of spot the 7 differences is a visual and intuitive mechanism, ideal for increasing audience attention spans and thus engaging them more effectively. The principle: invite participants to find the differences between two seemingly identical images.
Why launch a Spot the Difference game?
- Capturing attention
- Personalized promotion of the brand and its products
- Multi-format integration
- Marketing performance lever
The game of spot the 7 differences is a visual and intuitive mechanism, ideal for increasing audience attention spans and thus engaging them more effectively. The principle: invite participants to find the differences between two seemingly identical images.
Why launch a Spot the Difference game?
- Capturing attention: the concentration required for observation enhances memorization of the brand universe.
- Customized brand promotion: each image highlights a product, service, or key message;
- Multi-format integration: website, social media, mobile app, playable ads, or interactive kiosk;
- Marketing performance lever: feeds the CRM with qualified leads that can be activated throughout the year based on interests, opt-ins, etc.
Advanced personalisation
Customize the mechanics to suit your needs for an immersive experience:
Game settings
- Customize pages and game path
- Customize form(s)
- Setting the timer, scoring modes, prizes, etc.
Visual personalization
- Set design (backgrounds)
- Customization of differences to find
Test the mobile version of the game by scanning the QR-code
Examples of Spot the Difference campaigns
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