This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Carrefour surveys its audience with Swiper
Invites an audience to select their preferences by swiping left or right
Inline-rectangle
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Interstitials, a format compatible with a wide variety of creations
This format generally appears at natural transitions in an application, between activities or game levels.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Half-page format
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Carrefour is unveiling its new Playable Ads Swiper campaign, a bold strategy aimed at polling its audience’s preferences and personalising its promotional offers. This form of interactive advertising is proving to be a major asset, differentiating the brand and boosting brand awareness.
The campaign is based on the Swiper module, an innovative solution for collecting opinions. Carrefour invites its community to interact in a simple and dynamic way. Using the familiar ‘swipe’ mechanism made popular by the Tinder application. In this playable version, Carrefour has opted for an even more engaging approach, encouraging participants to click on ‘like’ or ‘dislike’ icons.
Carrefour’s Playable Ads Swiper campaign comes at a time when ‘banner blindness’ represents a major challenge for marketers. The mere presence of a visual ad is no longer enough to guarantee its effectiveness. Carrefour has grasped this reality by adopting an innovative approach that overcomes this trend. Advertising strategies are evolving, seeking to create more relevant, targeted and non-intrusive visual ads. At the same time, they are exploring creative and engaging ways of capturing attention in a saturated digital landscape. Playable Ads are emerging as a relevant response to this challenge, offering a participative and immersive experience.
By skilfully combining the Playable Ads Swiper campaign with its promotions, Carrefour is demonstrating its commitment to a customer-centric approach to marketing.
Inline-rectangle format
This format makes it easier to integrate playable ads into (or close to) editorial content, and limits the effect of banner blindness.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
Interstitials, a format compatible with a wide variety of creations
This format generally appears at natural transitions in an application, between activities or game levels.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
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