This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
SFR celebrates brand anniversary with Playable Ads
Offer an entertaining experience for a cinema release, product launch or birthday party
Interstitial format
This format generally appears at natural transitions in an application, between activities or game levels.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
This is a demonstration of the Adictiz game mechanics and does not constitute a real campaign.
SFR, France’s telecommunications pioneer, is celebrating its quarter-century of innovation and connectivity. With a captivating SFR Playable campaign featuring the game Whack-a-mole. Inspired by the eponymous arcade game, Whack-a-mole offers a fun and addictive experience, perfectly aligned with the campaign’s engagement objectives.
The Whack-a-mole game, which can be customised according to the brand’s needs, immerses users in a visual universe specific to SFR. The visual elements have been adapted to create a seamless integration with the company’s brand strategy. The playful aspect of Playable Ads engages users, prolonging their interaction time with the advertising campaign. This active immersion creates a memorable experience, positively associating the SFR brand with the pleasure of playing. This strengthens user retention and loyalty.
Playable SFR is an innovative way of building brand awareness by creating a positive and memorable interaction with users. This unique approach in the advertising landscape allows SFR to stand out, attract the attention of new audiences and consolidate its status as an innovator in the telecommunications sector.
Interstitials, a format compatible with a wide variety of creations
This format generally appears at natural transitions in an application, between activities or game levels.
The wide angle or half-page
This is a very popular playable ads format, thanks to its impactful, uniform size.
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