In-app gamification
How gamification is reinventing M-commerce
How in-app gamification is reinventing M-commerce
In June 2024, the number of unique mobile phone users reached 5.65 billion, representing 69.7% of the world’s population. This massive adoption of mobile devices has led to a significant increase in application downloads, which rose by 55% between 2020 and 2024. These trends underline the growing importance of mobile applications in the daily lives of consumers.
Faced with these developments, M-commerce (mobile commerce) has become an essential channel for companies seeking to reach and engage their customers. To stand out in this competitive environment, in-app gamification is emerging as an innovative strategy. By integrating fun elements directly into mobile applications, brands can transform the shopping experience into a captivating, interactive adventure, increasing user engagement and boosting sales.
This Webinar will cover :
- Introduction to in-app gamification | The emergence of gamification in M-commerce
- Increase use and sales on the app | Deciphering the Adictiz strategy
- Use-cases | Highlighting campaigns
The speakers
Victor Jolyot (Account Manager at Adictiz) and Audrey EDART (Marketing Director at Adictiz) will answer all your questions about gamification strategies in a Q&A session at the end of the webinar.
The speakers
Victor Jolyot (Account Manager at Adictiz) and Audrey EDART (Marketing Director at Adictiz) will answer all your questions about in-app gamification strategies in a Q&A session at the end of the webinar.
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